What is Semantic SEO?
Semantic SEO is the process of building more meaning into the words you use in your content.Doing so gives more depth to your content and provides more value.Google loves to send searchers to pages where they will find exactly what they’re looking for.

What does semantic SEO really translate to?
*More chances to obtain a variety of keyword rankings.
*An opportunity to rank for a longer period of time.

How to Write Content Using Semantic SEO
Semantic SEO involves figuring out the deeper meaning of why someone is searching for content and strategically placing those elements within your content piece.You can figure out these building blocks to create your content using hints Google provides within the SERPs.Google’s “related to search” and the “people also ask” sections are windows of opportunity.The deeper meaning of queries will help position your site to sustain the fluctuations of organic search.The search algorithm is also trying to anticipate the next query, so thinking like the search engine will help you understand what you have to do.

Start With Traditional Methods of Keyword Research
You can use any keyword research tool you’re comfortable with.I use Google’s Keyword Planner Tool.Pick a topic relevant to your business or website and build from there.

My keyword research process looks like this:
*Broad term: plumbing pipes
*Expanded term: residential plumbing pipes (service offered)

Once you decide to build your content around the topic of residential plumbing pipes, you then have to figure out how to construct the content piece, keeping semantic SEO in mind.

How to Extract Semantic Information From Google
Start by searching for [residential plumbing pipe] on Google.

What do you see?
Use the information on Google’s SERPs to create the building blocks of a post.Start from the bottom by using the “searches related to” section.

There are a handful of ideas here you can use to construct the full content piece:
*What a PEX plumbing pipe is.
*What plumbing pipe types are out there and their uses.
*Whether new homes need different pipes. What about older homes?
*About the material.
*Which pipes are best for their water supply.

Semantic SEO Helps You Earn Featured Snippets
Using the SERPs to create content is valuable because it gives you direction.It can even help you rank above Position 1.Featured snippets aren’t new to SERPs and neither is the “People also ask” section. These sections are interesting because they are part of the new concept of “position zero”.While it is always amazing to get the top position in organic search, now there’s ample opportunity to appear before number one.

The Value of Semantic SEO
To paint an even clearer picture, let’s look back at what I said about using the SERPs to your advantage when creating content.When you click on the blue links within the field of related searches, they will generate a completely different search results page.Clicking on [plumbing pipe types and uses] within the related searches box to be sent to the new SERP.

The value here is obvious:
The post can afford to lose keyword rankings for one of these search queries and still sustain a good amount of its organic traffic in the long run.We can’t control whether our content ranks for our targeted keyword, but we can strategize to attack the SERPs with a series of different keyword targets.The post was intended to rank for the query [plumbing pipes].It has since lost its ability to do so within organic search results.But the post has so much depth that it still retains its traffic and continues to grow over time.


Offering value, building relevancy, and thinking about the new problems your customers will face is what will separate your post from all the other ones over a longer period of time.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.