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Posts tagged Peter Zmijewski – SEO Guru
Best Digital Strategies for the Coming Year
May 14th
Internet Marketing Guru
Digital investing continues to move up. When the IAB put out the IAB Internet Advertising Report for the whole 2011, it showed impressive 22 percent year-over-year growth for digital marketing plus gave further excitement for the digital marketers who operate in about every marketing channel present. As stated by the IAB report, the investments had gone up across the board
1) Investment in mobile, which proved to be the fastest growing, went up 149 percent.
2) Digital video had moved up 29 percent, up to $1.8 billion in 2011 revenue
3) Search revenues increased 27 percent to about $14.8 billion last 2011
4) Display retargeting increasing 15 percent.
An issue with the increase in the investments would be that they hint at a possibly very big problem in the marketing departments for brands in the globe. While spend would move up fast within a channel, a lot of brands still encounter a failure in a holistic approach for the managing of digital marketing, plus that may cause inefficiencies.
Marketers place a great deal on scalability. When they choose a bid management technology for paid search efforts, a lot of marketers understand that solution is likely to need a management of bigger campaigns in the succeeding year than it is to manage out of the gate. What marketers pass over would be technology’s need to adapt.
Making Information Available
It would be what we do. We ensure that individuals locate the data and information they require when they ask for it.
One would utilize paid search ads to make the data available regarding the products and services given. We would leverage the search engine optimization plus local tactics to make sure consumers near the locations could spot the stores, offices plus businesses. We would give local deals plus promotions to nearby customers hands through mobile.
Examples would see no end, but they all partake of the same task of connecting the consumers with information, data, products, directions plus other resources they look for.
All kinds of problems come up though when each marketing channel put data in its own silo. Duplicate information regarding store locations, products plus countless other kinds of critical business information reveals itself into misinformation. Putting in data accuracy plus integrity would take four times as long when four various venues manage information apart from each other.
Making a Single Data Source One
In the long run, marketers will request every kind of data housed in one location. They are to keep that data clean, accurate and versatile, and it is to fuel everything from local search towards display to voice search to paid search to SEO. One time it could even power digital billboard advertising, neurological advertising or any other kind of marketing application in the future you may think of. We would not be there yet, however marketers should not rely on the ultimate goal.
Marketing automation tools, as well as keyword research intensive tools like KeywordSpy would already aid brands in maintaining unified, clean sets of data that may be shared via many marketing channels. Big strides have been made in the last few years, notably in the areas for SEO and local search.
A couple of the top brands in the world are now adopting marketing automation technologies which would leverage one clean plus unified data to accomplish great things with simple plus drastically lessened workloads. You need to get location information, for instance. CMO would be getting marketing automation technology for the empowerment of hundreds of thousands of local dealers, agents, franchises plus retail stores to simply and effectively do promotions plus keep their location and contact information visible plus accurate.
The house data of the systems in a single spot for simple and effective updates to be carried out, and these would turn the updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings plus review sites and the like.
A single data source would go a long way to make sure consistent brand experiences for consumers across every digital touch point.
With the correct automation technology, organizations may leverage adaptive models for rapid testing plus adoption of new marketing channels come up. As new applications for data come up, some of the tools come up along with the industry, putting marketers in faster and more effectively. The benefits would be a lot, plus substantial.
Being an Advocate for Change
Probably this would seem all well, but it appears like it could be one’s problem to solve. What would a search marketer be supposed to regarding the holistic technology and data management thoughts?
To start with, you would need to care about making a difference plus beginning in your own silo. You may take on an active role in putting down some of the walls. Should you work in paid search, for instance, you need to begin collaborating more with SEO and the reverse.
After bringing down the silo walls, go further through encouraging:
1) Making an investment in technologies that evolve with behavior of the consumer and cater to technologies that emerge, gadgets plus resources.
2) Going closer to a single source of unified location, inventory, product plus other critical data.
3) Adopting content management plus distribution systems that would save time while putting up accuracy and visibility.
4) Cross-channel optimization plus analysis for the improvement of effectiveness plus accountability.
Keep in Mind the Future as You Plan for This Moment
Notably, we would need every resource that would aid us in accomplishing the goals of the year, but the good performances of today and tomorrow need not be mutually exclusive. The more one could bring together efforts and technologies across the marketing channels the more effective we could all become and more success our brads may achieve.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Killer PPC Ads – What You Need to Know
May 10th
Your ad would be the PPC face to the earth that would display who you are, what you are selling, and how you would like to engage prospects.
The competition would not be kind. There would be likely a thousand advertisers in the industry looking to fill the ad space with great copy plus irresistible offers.
You may stand out. The following best practices and techniques would aid you in the making of great PPC ads or improve the current campaigns.
A. Copy That Is Compelling
Ad texts have to be created in a great manner that would acquire the attention of the searcher. Keep in mind it would not just be a listing—it would be an ad that woud make a response.
- Examine the key message in the ads of competitors plus determine a manner of differentiating.
- Messaging has to be in line with the campaign aims. Put in some branding or sales focus.
- If a brand would be renowned, utilize the brand the PPC ad copy. If not, such characters could be better used in communicating other messages that are key.
- The ad’s headline would be a bit bigger in terms of font for the copy of the body, so you may want to think about utilizing the strong selling points.
- Put in unique features, benefits plus an offer in the copy of the body.
- If price happens to be a competitive point, it could aid to be included in the ad. If the point would be big, you need to keep in mind quality or uniqueness.
- A call to action (CTA) statement would aid in communicating the next step you would like searchers to take. Usually the thought would be connected with an urgent and timely. Since searchers would be viewing the ad at the exact moment they would express interest (via keyword research), urgency would a strong concept for utilizing the CTA.
B. Formatting
PPC ads could be served in the high and side positions, with various formatting. Such formatting differences would be critical in the manner the ad shows up and is understood. For the highest ad position, line 1 may be put together with the headline, so it would be a necessity to put in a punctuation following line 1.
C. Relevancy
The ad would be displayed on a page that is crowded with all kinds of information, so the more relevant it would be to the query of the searcher, the more likely it would click. The rate with which they click on your ad, based on how much times they would come up, would be the CTR or clickthrough rate. You would like to ensure that the CTR would be above 1 percent.
Ways to make the ads more relevant:
1) Keywords in ads to make them more relevant, they will come up in bold. Use regularly updated tools such as KeywordSpy for this purpose.
2) DKI or dynamic keyword insertion, would be an advanced tactics that would put in the keyword into the ad.
3) Custom URL would allow you to put in a bit of messaging beyond the primary domain, after the slash. This would not be a real page, but regard this as an alias.
4) Landing page plus messaging will have to be consistent and show what was given in the ad. The most perfect ad is to fall on the face with a small landing page.
Ad extensions—there would be no great way to pump up impact of PPC ad that making use of ad extensions that would be seen in AdWords. There would be many types of ad extensions including location, product , call, however one of the easiest would be sitelinks extensions. This would allow more links in the ads, making ads more viable plus relevant with nicely crafted links.
D. Inspect the editorial guidelines.
After the making of great ads, you would not want to suffer with ad disapproval. Coming behind rules would be a vital core factor of PPC advertising. Here are a couple of guidelines to abide by:
1) Incorrect punctuation. Google would just allow a single exclamation mark for the ad text, and it would not appear in the title.
2) Show URL not showing destination URL with unique landing pages, multi business units, plus shopping sites. At times, the landing page would not be as much the same from the primary domain.
3) Superlatives include a “best” or “#1” would be a no-no and not shown in ad text unless there would be verification through a third party clearly shown on the site of the ad.
The technique behind a great PPC ad would be complex. Putting in best practices plus making a test of different elements would give you a greater chance of success for a competitive marketplace.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
AdSense Terms And Condition Got Changed By Google
Apr 22nd
Peter Zmijewski
Google is going to update terms and conditions For AdSense users. Into April 23rd the update will be available to users.
Matt Goodridge AdSense product manager writes – “In order to keep pace with changes in our products, we regularly review our Terms and Conditions to make sure they’re up to date and in line with those of other Google products. As a result of our recent review, we’ll be making some updates to our Terms, starting April 23rd. If you’re based in Europe, the Middle East, Africa, Latin America, or North America, you’ll see a notification in your account when you log in after this date. It will present you with the updated Terms and prompt you to accept them. For publishers based in the Asia-Pacific region, the change to our Terms will happen slightly later as we’re rolling the changes out gradually across all regions.”
This is like a new version of the terms; it will be simpler to navigate. According to Google this update is very easy and its terms would be easy.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Get SEO Tips – Location, Links and Luck
Apr 16th
Internet Marketing Guru
Google’s algorithms have changes at the least once per day. Over 500 algorithms got changed in one year before. To fight against Panda, Penguin and other animal-friendly Google changes, Instead of focusing SEO strategy “Typical SEO tactics” is needed.
Get some excellent SEO tips –
Attractive Guest Posts – Innovative Guest post is like a heart of SEO. By regulate guest bloggers and paying attention to the content which is unique not included spam content so that it couldn’t take by Google as negative rank. It should be perfect itself.
Author rank- Google’s algorithms put a superior importance on author rank. You can place your posts to the public under the “About” section of your Google+ profile in “Contributor To” and add link to your site.
Press Releases submission – Press release is like useful resource to make media aware of the business’s products and services. It helps to build great amount of authoritative back-links. Freelance journalists and a distribution list of news websites both includes in an online paid press release.
Social Media Optimization – By sharing your blog on social media platform like on Facebook, Twitter, LinkedIn, and MySpace etc.. you can build more traffic to your website.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Now Enjoy Dropbox Integration In Yahoo Mail
Apr 3rd
Peter Zmijewski
To integrate Dropbox’s storage solution into Yahoo Mail Yahoo has become partnered with Dropbox.
Yahoo said in a blog post – “By bringing Dropbox to Yahoo! Mail, it’ll now be easier for you to send, receive, share and manage your attachments.”
“Email attachments can be tricky: they’ve got file size limits, you can’t keep them updated, and when you add people to a thread, attachments are the first to get left behind. The Yahoo! Mail team decided to fix this—by integrating with Dropbox!” – said by Dropbox’s Joshua Jenkins.
Now big album of vacation pics could be easily send without having worry to think about 25 MB file limit and you can easily save video, doc and any photo, to your yahoo mail directly to your Dropbox from anywhere where you can find to it.
If you are new to Dropbox, then you just have to click on any attachment in Yahoo Mail and have to click on save and Save to Dropbox, after that you just have to follow the instructions. You are also able to send new attachments from Dropbox in Yahoo Mail now. In English French, German, Spanish and Italian this integration is available.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Be Careful While doing SEO for Your Website
Mar 29th
Peter Zmijewski
Annoyance, combined with unethical activities, can establish very costly to you. Speeding up to reach page one in Google, Yahoo and Bing rankings may put more than your search engine ranking at risk.
Any website owner be acquainted with, taking shortcuts to high search engine rankings can harshly hurt your revenue stream and punished by Google’s Panda and Penguin algorithms. It is possible that you may not familiar with dappled SEO practices can damage your funds in another means: they could shock off lenders and investors.
You should check it first that what your website analytics say about your company. Analysis makes you know that your company has used best practices to get its ranking and traffic reports? From relevant sites or paid links from a spammy blog network you have link from? Suppose if your site is in Jacksonville, ranked higher in India then It would have been better with zero links than having 252 wrong links.
To avoid the all problem you should keep in mind these things like – you should Review Your Alexa Report first, If You sell medical waste carts and you have links from a jewelry store so it will be wrong, Google might be unsure about those links. You should also Study Your SEO Reports, to make sure what strategies you will have to follow next. You should check there shouldn’t be any Duplicate content in your site, or site must be well optimized.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
How To Break Free From Tired Sales and Marketing Techniques
Mar 12th
Great Entrepreneur - Peter Zmijewski`
Marketers who are forward thinking, plus sales representatives are to face a less extreme, however relatable set of challenges at the moment.
1) Employees could feel that the voices would not be heard
2) Teams are to work under a set of processes no longer effective.
3) Innovators have seen that convincing the them to get on board with ideas that are new are next to impossible.
One could not expect the situation to improve without making a few declarations of one’s own. In such a post, we have included what we deem to be 3 of the best manners of declaring the independence, without causing a revolution.
Abolish the Business as Usual Thinking
Introducing change for an existing organization would often be met with resistance. Not because the team would not want to be successful, but because they had met comfort in the way things have done in the past.
Getting rid of the business as usual attitude from the team could include many benefits, such as:
1) Getting rid of complacency in the team, resulting in stagnant work product
2) Jumpstarting creative processes leading to more innovation
3) Enabling the forward thinking team members to take part actively.
Put in Innovative Concepts for Phases
Fearing change may often derail even the ideal projects or initiatives. To convince the team or upper management that one idea would be worth implementing, one must construct the argument in a manner that would appeal to the goals and objectives. We have seen that taking a phased approach would take out some of the fear plus uncertainty that may cloud the overall aims:
A. Assessing
1) Where are you at the moment?
2) Which strategies and processes would be working and which would not be?
3) What would be the goals and objectives?
B. Planning
1) When will you look to implement policies, procedures plus strategies?
2) Who should look to implement the new policies, strategies or procedures?
3) Who is to be responsible for overseeing the project?
4) What checklists plus timelines would have to created to effectively manage the change?
C. Implementation
1) Get things done. Work within the guidelines you have made to make the plan that has been laid out.
D. Measurement and Refinement
1) How effective would the change be?
2) What would you have done in a different manner?
3) How are you to adapt to improve the results?
Do Not Forget Your Stance
It is important that you assess objectives to see if they:
1) Contain the organization and team best interest in mind
2) Aligning with the customers goals and objectives
3) Symbolize an innovative plus forward thinking strategy
4) Enable you to have a bigger impact
5) Allow you to continue being competitive in the marketplace
Lastly, to put your foot down, you would need to have updated keyword information coming from a powerful tool. And that tool of choice is none other than KeywordSpy.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tips to Make Great Mobile Landing Pages
Mar 7th
Peter Zmijewski - Internet Marketing Guru Sinagpore
Mobile advertising has grown a lot in the past few years. One can shop, check bank accounts, tweet, play video games and do more, all from your own smartphone. And when you imaging that over two decades ago, cellphones were as large as bricks, telephones have indeed gone so far. For such a reason, adapting the website for mobile compatibility would be becoming a great component of much of the search marketing strategies now. Of course there are companies who would think, why should I bother? It would be safe to say that no one who reads the article would be under the category, but we can assure that refining mobile experience for the customers could be of benefit and worth the effort.
As stated in a recent study for mobile marketing, 79% of smartphone users utilize their phones to help with shopping, plus 74% make a purchase because of this. Figures like these could not be rid of easily. Here are tips to exploit the mobile marketing craze.
a. Have a Call-To-Action Over The Page Fold
It may be argued that calls-to-action would be the most important facet of PPC. They are universal for any type of landing page, which would include mobile, and has to be pasted above the page fold. One nice call to action has to inform visitors what to perform next and would act as the gateway for the conversion procedure. You could even go as far as putting in click-to-call features as part of CTA which is becoming popular among mobile advertisers.
b. Put in a Search Function
Think about placing a search bar over the page fold to get easy access plus visibility of content. In this manner, if a user could not locate what they want, they may always search as backup. You may even get new insights for popular products you have to highlight, so it won’t hurt to test.
c. Make a Clean navigation System
Sloppy navigation would result in confusion and frustration. You need to consider putting in the nav. In vertical style and limit yourself to 4-6 headings/ tabs. Paired together with the search bar, this should make up for a lot of cases. In this manner, you can make sure the content would be accessible to visitors while steering clear of higher bounce rates too.
d. Make Use of Large and Thumbable Buttons
Size is important when you are talking about the buttons on the site. Not like a traditional desktop experience, users would usually type plus browse with their thumbs. For those with bigger thumbs, small buttons are an annoyance. Also, people would not want to zoom every time they click on something. Thus you need to consider using big and easily clickable buttons suited for mobile. Remember that the consumers are browsing with fingers, not a mouse and pointer.
e. Steer Clear of Heavy Pages That Have Slow Load Times
Lengthy page loading times have to be avoided. Consumers would be in a rapid fire state of mind for online shopping, and the mobile experience would not be an exception. The mobile landing page has to be lightweight and optimized for speed. Though a lot of things would contribute to the page-load time, you may limit the size of the page or consolidate scripts for the design stages to make sure of easy data transfer. On average anything that would be less than 20 KB total loading in under 5 seconds would be acceptable.
f. Steer Clear of Utilizing Flash Plus Incompatible Plug-Ins
Making use of Flash, frames and the like is something to avoid. Make use of HTML5 or jQuery instead. They are both compatible with mobile formats and ensure that the content would be available to potential customers.
g. Steer Clear of Having Too Much Content
There would be a fine-line between acquiring too much or too little content. For any kind of mobile page, this would be very important as you run into screen size limitations. You need to place yourself in consumer’s shoes and peruse the basic things. Place a clever and concise call to action. Make use of less text and bullets. Highlight the best products and services. Focus the highest keywords to rank for ( you can search for them via KeywordSpy). Keep in mind the full-browser and mobile landing pages would not have to be identical.
With the growth of smartphone usage, it would be significant to look at the customers’ browsing experience for mobile devices. Though this list is not exhaustive, the tips would aid you in garnering better results from the mobile advertising efforts.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Improving Ecommerce Conversion Rates
Mar 4th
Peter Zmijewski
Simplicity would be key when it comes to creating online purchases at the moment. Faster, cheaper plus easier—these would be traits that individuals have come to expect in their shopping experiences. You need to try and think back to the last moment you ordered something online. Has it been a difficult process? Was the landing page cluttered? If users answered yes for either of those mentioned above with regard to the website, the business could be missing out on conversions that have taken place otherwise.
Right now we will talk about the techniques to improving the conversion rates for the Ecommerce websites. To be particular, we will highlight the significance of minimizing clutter and making the checkout process simpler.
The first thing you would like for a quick conversion rate boost would be to take out any and all clutter from the landing page. When a web page has many lengthy paragraphs, multiple calls to action, widgets or a lot of links, users may become confused plus frustrated. Obviously, being a business owner, this would not be a good thing to view as feelings like these would put up the likelihood of bouncing from the page. But maintaining a clean landing page that would be easy to digest plus navigate can help stop this from happening. Here are a few things to inspect when cleaning up the landing pages.
1) Should there be excessive text, you need to utilize concise bullet points for conveying information regarding the products instead. Instead of putting too much terms, concentrate on sentences including strong keywords that you can research via tools like KeywordSpy.
2) Should there be excessive links, you need to utilize Analytics tracking do determine the areas of the site that are popular and include the links on the page instead.
3) Take out anything else, including widgets, stock indexes plus weather forecasts, from the page that may ultimately distract visitors from converting.
The trick would be to look for a unique balance between what would be necessary for users to convert and the extra elements which serve only as distractions. Through improving the tidiness of the landing page and taking out extra distractions, you could give an easy boost for the conversion rates.
Improving the Checkout Process
One more way to boost the conversion rates would be to improve the website’s checkout process. Whether you are attempting to cut back regarding the total number of pages involved, or having to instill a sense of security in the customers when making transactions, there would be a number of usability best practices that may help. Here are a few ways to improve on the process:
1) Give breadcrumb trails if the checkout process would include more than one page. This would make it simpler through reminding the customer where they are in the overall process with a clear graphic.
2) Put in required fields for the submission forms with asterisks. Some fields would be required and some would be optional, so make sure to label this for clients.
3) Include easily recognized trust symbols plus badges. This would be a good way to remind customers that the personal information would be secure via the ordering process.
Utilizing the techniques mentioned, one can certainly make an improvement in the checkout efficiency process, while leaving customers to come back for more.
To end the discussion, simplicity is a key factor when it comes to shopping online. Users would expect to locate what they want and find it in an instant. At the moment, we have devised ways for you to improve your Ecommerce conversion rates.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Bing Announced A New Feature
Feb 19th
Internet Marketing Guru
Friends’ Photos social search feature launched last year Bing has announced that some adjustments has been made to it. A new look and interface and a new “slideshow mode has been Updated.
Bing Social program manager MK Li says- “You may be familiar with the modern user interface design principles that serve as the foundation for Windows 8, Windows Phone and Xbox Live; We have introducing a new tile layout that marries design and performance, making it faster and more seamless to browse your friends’ photos.”
By clicking on a photo you would enter to the slide show mode where you will be able to see more photos from your Facebook friends that match your search. You can search for additional photos, or simply browse it from there.
Resource: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
