Posts tagged Peter Zmijewski – Internet Marketing Guru Sinagpore
Why would it be that the SEO industry would always be looking for a thing to save it from itself? Why does the sky always seem to fall?
Why are we always have doubts regarding our methods? Although the methods prove to be ethical and effective, we would always be looking for something new, something greater and more noble compared to lowly SEO. What would be the wrong thing with us?
Would it be because we could not take heat from naysayers? Would it be because we are nomads and may not stay in a single place for too long? Would we be that insecure? Would it be that constanly have to experiment and share ideas? The answer to all questions may be yes.
The actual reason we would always be looking to rename what we do is that we are never satisfied with what we have.
Content marketing serves as the perfect example.
Time of Discontent
The industry heads towards a rough patch. SEO professionals would be quick to put themselves down, and they would be quicker to put other through the same path.
Even at the time two SEO professionals utilize very similar strategies, they would simply call what they do through another name to set them apart from the pack. Or they would put in another strategy to the SEO playbook and state that they would be better compared to the following guy.
SEO would be SEO and link building is link building. SEO would not be content marketing and link building would not be relationship building.
We would not mention content building would not have a place, because it would.
However, the goal of SEO would be to boost traffic plus conversion via bigger search engine ranks, which would result in more money coming in. SEO would boost search rankings.
Content marketing would be about getting the name out there and acquiring clicks, coming up with new leads and more money. It would not be about search rankings.
A practitioner of SEO, therefore, would not be a content marketer. Plus a content marketer would not be an SEO practitioner.
We have to love that we need not stoop to the level of content marketing as we would not need it. We acquire our leads from search engines as we have a profession to be proud of.
Certainly, there would be an overlap between link building, SEO plus content marketing.
For any given content marketing-driven post, you would probably acquire a good link for the company. This has to be one of the goals of the content. It may probably be a branded link, and the content itself could directly promote the company or values. These would be all fine, though not similar to link building.
Good link building guest posts, in a similar manner, may boast a couple of similar qualities as content marketing. It would be good content that happens to have a link.
A link building guest post may be more diverse—it would not just be trying to acquire a name and put up brand visibility. It would be valuable content, for certain, but not just there for purposes of branding.
The perfect link building guest post would make the reader wish to click through to the link stated in the bio. The perfect content marketing guest post would have a good link which would boost search rankings. Neither one of those would be reliable and thus they serve various purposes, but there would be an overlap.
SEO Compared to Content Marketing
What you are reading at the moment would be a piece of content marketing.
Let’s examine the differences more:
1) SEO, link building to be exact, would aim to put up traffic and conversions to websites via higher search rankings. Bigger search rankings would make sites more seen in the SERPs, generate more traffic plus bring out more income.
2) Content marketing would come up to bring up brands. It would make them more seen on the Net, but not via search rankings. Content marketing would be about name recognition.
1) Proper link building would make use of different kinds of links on relevant sites for boosting search rankings. Such links have to be placed on sites that would be relevant to the niche, that humans browse, and any content that surround the link has to be of high quality, relevant and made by humans. Link building may have many forms, including resource links plus guest posting. It would be more about the link than self-promotion. However, link building would be about the links and their effect on the SERPs.
2) Content marketing would also take a human approach, however it would be limited to content. Infographics, video plus blog posts may all be utilized for content marketing. The content has to be high quality and discuss the industry of the brand, and it may discuss the brand directly.
3) It would be about self-promotion, not a hyperlink plus a subsequent search ranking spike.
1. The results of any nice SEO effort would be increased search rankings—the initial page of Google. People who would not be familiar with the brand will find you listed for keywords and click on as is. This would equal conversions, which would equal money.
2. The result for any good marketing effort would be brand awareness. Next time a consumer would think of the industry, hopefully they would think of you initially when you go on to make a purchase. They would also click directly from the content. Conversion from content would imply more money.
Take Pride in What You Do
Before you make false allegations, keep in mind that we are all engaged in content marketing and are passionate about it.
What we hate would be the fact that a lot of SEO professionals would try to rebrand themselves or overextend themselves as SEO would be a dirty word to a couple of individuals. Instead, show pride.
SEO would just be part of any brand’s marketing strategy, but that would be what one specializes in.
We would have to concentrate on building great links and optimizing web pages as we create great work. We would not have to rebrand ourselves and not need to stop building links.
SEO would not be content marketing and content marketing would not be SEO. There would be potentially great crossover here, but one would not be a replacement for the other.
If you want your website and pages to rank well in Google, never ever create duplicate content for a website it has been told by Webmasters. To the content results, Google automatically filters it out and also can down the site rank though primarily duplicate content.
But on websites some necessary duplicate content like terms and conditions, privacy policies and other necessary legalese that are needed to websites. Now it’s very good news that you do not need to worry about this kind of content.
Matt Cutts [Google's Distinguished Engineer] has tackled this issue like if you are not doing spammy thing like keyword stuffing within the legal verbiage then you just no need to worry about this. He said- “We do understand a lot of different places across the web require various disclaimers, legal information, and terms and conditions, that sort of stuff, so it’s the sort of thing where if we do not to rank that stuff well that would hurt our overall search quality, So I wouldn’t stress out about that.”
From the search index these kinds of pages are duplicated out. Generally people do not wish to index their terms and conditions pages in Google anyway. They just want to have it on their site only so that visitors can access it from a site.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
As marketers gather information regarding clients, it is also significant to spot common traits and patterns to aid in messaging, engagement plus offers.
Behaviors which would contribute to business objectives including sales, advocacy, sharing, referrals and repeat business could contribute to understanding an “ideal” customer which could be characterized as a persona.
Admin Bill – Would be an influence on the CEO regarding software purchases plus cares regarding price, service and speed.
Being able to spot the “best” customers would also mean there would be another end to the spectrum: patterns which would show undesirable behaviors plus an avoid persona:
Gatekeeper Joanna – Would maintain power through filtering information to the CEO about software purchases. Would care regarding control, recognition plus status quo.
Companies which solve various problems in various markets could determine multiple personas best representing their target audience.
Having an understanding of the pain points, goals, plus topical preferences of the customers’ personas would give invaluable insight into planning content to guide the customer in the buying cycle.
Companies which solve various issues in various markets could determine that multiple personas representing their target audience.
Having an understanding of the pain points, goals plus topical preferences of clients’ personas give invaluable insight into making content to guide the customer via the buying cycle. The motivations and context which would bring a customer to search or tap into the social network for recommendations may be translated into tactics.
What are your plans for using personas in online marketing?
Content Planning – Based on need, pain point or the goal for ideal customer persona, you should identify if content would already exist to meet it. Should enough content not exist, put it in the content plan for story creation. You need to map customer needs such as “How may I back up the computer without worrying about losing disks or remembering a schedule?” to particular content like an article, how to video or even a product page aiding to guide a persona in the sales cycle.
SEO – Keywords in demand which represent the product or the service which would be relevant to the persona’s need would have to be researched for popularity plus competitiveness. You need to keyword optimize existing content plus incorporate SEO copywriting in the task list for the ongoing creation of content according to the content plan. To accomplish all of these you would need a reliable keyword research tool like KeywordSpy which shows the most used keywords in the industry and the domains that rank for them.
Social Media Presence and Engagement – In which social channels would the customer persona take part in? Where would be they influenced? Based on persona participation, you need to determine if a brand presence would exist at all. If so, would it share and engage with content related to the ideal customer persona’s needs plus goals? If not, put in the social content opportunity into the brand social media strategy for coming up with a social presence. What would be the social topics the persona is motivated by? Would threads of discussion already exist in social channels which are relevant to the customer goals? How may your brand be an authoritative voice for such topics? Put in relevant social topics in the community management, social content plus engagement approach which is relevant to the ideal client persona.
For the assessment of existing web page plus social assets, determine how well the search and social media assets perform in terms of the ranking and social visibility. You need to reconcile the difference between current performance and the ideal to better attract, engage plus inspire the target persona. Put in new content, optimization plus social engagement tasks accordingly. Also, you need to consider the metrics which will aid you in identifying whether efforts to connect with the ideal persona would eb a success or not.
One big mistake businesses often make when it would come to SEO would be optimizing the site at the expense of customers. Have you ever gone into a site while researching a product or service, just to be confronted with massive amounts of content for a poorly designed site? This probably resulted not only in a frustrating experience, but also an exit from the site, plus a lost sale for the business.
Here would be a couple of steps you may implement to steer clear of such a scenario and make a site which both your clients and search engines will desire.
First Step: Have an Understanding of your Customer
This would appear obvious, however business owners would tend to make sites that would be appealing to them, compared to figuring out what would be appealing to customers.
The way you view your products or services would be very different than how your customers would view them. If you do not already know, see for yourself why the existing customers buy from you, compared to your competitors, and make the differentiation readily seen on your site.
Communicating the value proposition to prospective customers soon as they go into the site may spell the difference between whether or not they choose to stay on the site, and whether or not they choose to do business with you.
Second Step: Do Not Attempt to Make a Work of Art
Websites need not be beautiful. They would just have to be useful and engaging to the target audience. This would be not to say that the website should not be attractive, but unless you sell art, it would not have to be a work of art. Instead, you need to focus your energy on making aesthetics which appeal to the customers, notably credibility, plus improve the brand.
Different aesthetics have to appeal to various audiences. For instance, if the target audience would be women ages 18 to 28, the colors, fonts plus imagery you would choose to incorporate in the site should differ than if you target men from 45 to 55.
In addition, emphasize credibility plus improve the brand through utilizing a professional design. A website which would appear cheap could undermine credibility of the business plus detract from the brand.
Third Step: Make Purposeful, Well-Written Content
The purpose of the content on the site would be to inform the reader, rather than to attract search engines. Your content has to be well written, concise plus purposeful. Poor grammar, excessive verbiage, plus content that does not have a clear purpose will turn away readers and result in lost customers.
For each page on the site, you need to ask yourself these questions:
1) What would be the purpose of the page?
2) Will customers find the information of value?
3) What would be the action I wish the reader to take?
Fourth Step: Give Easy-to-Use Navigation
User-friendly navigation would be key to allowing customers to quickly plus conveniently locate what they would look for on the site. Incorporate the navigation in both the header and footer, so that the clients would have easy access to it, regardless of where they show up on the page. If the site has lots of pages, you have to consider putting in a drop down menu for easy access for pages deep in the site.
Also, you would need to consider putting in a sidebar menu which would allow for an alternative way to get pages deep in the site. For instance, ecommerce sites would often put in product types in the header navigation and list brand types in the sidebar menu or the other way around. This would give the customer an option to search through product type or brand, rather than forcing them to search by one or the other.
Fifth Step: Measure and Improve
Once all elements would be in place, gauge results via determining the key performance indicators (KPIs). Of course, you wish to monitor search engine rankings, however understanding how rankings contribute to increased quality traffic plus conversions would be needed.
Make use of keyword tracking software like KeywordSpy so that you know where traffic comes from, plus the steps they would be taking result in conversions, and those which do not. Utilize the data to continuously improve both the site and SEO strategy.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
On Tuesday night at SMX Advanced, in a Q&A Google’s Matt Cutts has announced that Google is going to announce a test of a “structured data dashboard, It Is just a report yet.
Barry Schwartz wrote – “a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard”.
Last July in Webmaster Tools Google has launched the Structured Data Dashboard. As we know Search Engine Land gives a link, an application for individuals who wish for to test the new tool. It shows that the test is just for “structured data error reporting”.
For webmasters before some weeks ago, Google had launched some new tools for webmasters to give it with ordered data from their sites.
With the Data Highlighter, support for new types of data were also been added and also launched the Structured Data Markup Helper.
The tweetable answer to “How often one should blog?” would be this:
“Blog as often as you can, as long as you come up with content offering value to readers”
But, obviously, there would be more nuances involved in the answering of such a question, so let us go little deeper into benefits of regular blogging.
We Would Usually Recommend Two Posts per Week
Why, you may ask? Because:
1) Regular polishing would get bloggers in the habit of writing.
2) Regular publishing would get readers in the habit of reading.
3) Regular publishing of quality content would aid in making a sense of trust and authority for readers.
4) Regular publishing would aid search engines get in the habit of crawling and indexing.
The last point would be significant. We have a strong belief in the concept of training crawlers, notably when you launch a new blog or site. Through getting search bots in the habit of making frequent visits to the site, you will be able to get new content crawled and indexed faster than a site that would just add content every month or two.
Exceptions for the Two-Posts-per-Week Rule
Clearly not all small businesses would be similar. Two articles weekly would be our usual advice, but a couple of SMBs would actually wish to publish more.
Little restaurants or food trucks may wish to post daily, sharing updates regarding the items to be posted on the day’s menu and/or when the truck will and when. (Many food trucks utilize Facebook and Twitter for shorter posts, but they may be also shared on a company blog.)
Other SMBs could want to post regularly during a week when there would be local news or local event related to the customers or industry.
Other small businesses may want to publish less often, and that would be okay as well.
Whatever the Amount, You Have To Make Sure It Would Be Quality
Last point: Do not just publish crap just since the editorial calendar would inform you it would be time to hit the “publish” button.
Quality content would not imply that every blog post would have to be epic. We have already mentioned before that blogging a variety of article types would be significant, and not every blog post needs to be a “homer”.
Whether you plan on blogging twice weekly or once per month, make sure you would be publishing quality, helpful content that would offer value to readers.
And in posting quality content, it is always possible to place in keywords strategically. Make it so that the keywords you research on do not appear forceful in the material you come up with. Ensure that you, as much as possible, choose the keywords that stand out for your industry, as researched in tools such as KeywordSpy.
Before some time to opt-in to the new YouTube One Channel design YouTube gave channel owners a choice. Last month the company announced that on June 5th the clock was ticking – everyone would be switched over to the new design. If people are not switched to the new design You Tube will make it possible for you, it is going to switch it for you.
To the new look over 100 million channels had chosen to opt-in. The new design has already seen in total visits and an increase in subscribers as you tube says and on their channels also “20% more page views as clicks as of the YouTube conduct go straight to their channel pages instead of to their activity feeds.
Just getting started with the new design You Tube suggests some tips for channel owners like user should upload a trailer so that visitors can subscribe to your channel after visiting introduction. On your channel’s browse tab select the playlists and videos that you wish to showcase in the sections. You Tube also suggested like with Google + profile and Google+ page, link your channel. Keep your brand up-to-date, It will be so simple because through your channel you will be represented you across YouTube.
You would not have to guess any longer. Not only has Google come out plus supported a mobile strategy, it would come with specific SEO friendly suggestions at no extra cost.
Stating the significance of presenting users with mobile friendly content has been echoing for some time now, so it would make sense that Google would give a couple rules to follow depending on the setup.
3 Ways In Serving Mobile Content
The end result of all this would be very simple. Google would support three manners o f serving mobile particular content to users and have given unique recommendations for each.
When a mobile user would request a specific URL:
1) Serve the same HTML as the desktop version of the page and use CSS media queries to make changes in the look of the site (ideal).
2) Serve HTML and CSS that would be unique from the desktop version of the page.
3) Redirect a use to a unique URL making use of mobile optimized content.
Utilizing the starting point of a mobile user making a request for a desktop URL, here are a couple details for the three options seen above:
1) Same URL plus Same HTML
This has grown into an industry standard for many reasons and those reasons would typically come under two umbrellas:
· The SEO benefit in consolidating all ranking metrics to one URL
· Simplicity of implementation.
2) Same URL, Unique HTML
When you serve unique HTML for mobile users, Google makes a recommendation of putting in a Vary HTTP header to the server response. Add this to make sure Google knows about and indexes both the desktop plus the mobile version of the URL.
3) Unique URL
A company will commonly utilize a special site/URLs for the mobile content. This would be normally viewed in the form of a subdomain m.x.com
When you use alternative URLs for mobile, Google, is requesting a couple of things to occur.
1) Utilizing the link canonical tag for mobile pages pointing to desktop version of URL
2) Utilizing the link alternate tag on desktop pages pointing to mobile version of the URL.
Redirecting the mobile users to distinct URLs would come with additional caveats and Google would relate to them when they state to make sure to treat Googlebot plus Googlebot Mobile like any other user agent and redirect them in the appropriate manner.
The most relevant point Google would bring up would be the idea of user agent redirection lists. When you redirect based on user agent, you should have a comprehensive list of user agents to let the server know when and where to redirect a particular mobile user.
Yet an additional reason why responsive design would become the industry standard as it would focus on changing the layout of a page with a basis on the device screen width.
Watching progression of mobile SEO has been a little more than interesting. When one thinks about significant concepts for mobile, battery life plus Internet speed play a big role for conversion. So it is sensical that the iPad would dominate revenue along the board as much of the devices would be connected to WiFi and utilized mainly for browsing.
This being mentioned, as the battery life of smartphones and speed of the Internet improve over time, conversions will as well. It could make sense to give a customized experience.
Before you spend time plus resources on making mobile content and going live, get conclusions from how the users interact with the testing and site. Do this while keeping the core of SEO—content—intact, via strong keyword research from tools such as KeywordSpy.
Lastly, desktop versions of sites contain great mobile conversion. It is quite possible having a desktop site which is fast and contains an intuitive site architecture has to be a priority before dedicating resources for making a customized mobile experience.
Now with relative ease audience can discover your videos. We need to talk about key performance indicators (KPIs), video analytics and know to measure, direct video content and optimize.
To explore ton of useful insights through YouTube Analytics dive deep into the data .This provides help to marketers assess in their channel’s performance strategies based on findings or direct content.
See for Video some Key Performance Indicators:
From YouTube Analytics the KPIs you glean will vary it’s all depending on your marketing goals and YouTube/channel strategy.
Due to the huge amount of probable tactics and goals, this line will cover the five basic KPIs:
Connections: how many people watched video?
Visibility: inside YouTube the videos share of shelf.
Engagement: Video is getting likes and comments.
Performance: percentage and view duration of video.
Share ability: is your video engaged, have it got shared?
Rankings or impressions are the simpler way to think about video content visibility. YouTube API’s search functionality is the simpler method to get YouTube ranking data is to use. your target keyword or key phrase just carry out a search against you will see it will return the top 60 videos. SEO tactics for YouTube is also needed. to annotations-relevant video tags, full transcripts and playlists all are focused on returning high rankings.
Connections/views is simple metric uses the Views reports. With this you can know who has watched your video, from where they are, watching time and all.
Audience Retention metric is depending on Performance. For content strategy, strategic guidelines and annotation placement it is best source of insight.
What control would you have over search competitors plus prospects? There would be a lot.
Initially, you get to think where to advertise (which would mostly determines who would acquire your ads), via geo-targeting, keywords, plus placements.
a. Geotargeting: Have a tough national competitor? You may outcompete them via spotting the top 10 markets plus running regional plus local campaigns for those markets.
b. Keywords: Not a fan of the search scene regarding the largest volume keyword? You may drop it, or modify it, or select longer-tail versions that would allow you to compose more targeted plus powerful ads for a valuable minority compared to those that are uninspired many. Making use of a keyword tool such as KeywordSpy allows you to explore more options for a term to use.
c. Placements: You would also not need to fight for a great position for AdSense sites with many ads just because the sites would totally be relevant to the product. For the Display network, where the biggest attraction strategy would be flashy interrupting, you may advertise on sites that could grab the major market demographic, not only sites regarding the specific product.
Attraction Strategies of the Ad
Once you have exuded your way going into a niche that is productive, you may now focus on an attraction strategy.
For search marketing, you attract with ads. While there would be a lot of ways to make an ad to allow searchers for self-select, two big ways to determine who clicks the ads plus visits the site, which would include voice plus mentor.
The ad would not just be words or images that are displayed on a pixilated screen. The prospect would view the ad and gives a voice or personality.
Boring ads would be attributing to boring voices. A couple of ads would be hip. Others show caring.
Ad voices would be humorous, conspirational, dismissive and the like. One easy way to give the ad a voice would be to compose it in the manner a person of that quality would write.
Not only will a particular voice connect in a better manner with particular market niches, you may deliberately exude a notable voice to determine the market niches to play with plus which to leave alone.
Being a Mentor
One more important attractor, rarely utilized, would be the implied mentor. The hero would get a call to adventure at a point in our lives, an invitation to pass by the safe plus somewhat unsatisfactory normal world and go into a dangerous world. One would deny the call, until they find a mentor, the older plus wiser individual who views true potential, plus aids it to see yourself.
There are many types of mentor, and various kinds of attracting various Heroes. There would be a wizard, who talks to the visionary who is hesitant; the magician, who would appeal to the engineer plus technician, and the great veteran, getting the young warrior.
How would such mentors show up in a real market?
Let us view someone’s advertising hand tool.
1) The wizard would advise that you say no to power tools that are not needed, plus collaborate with nature.
2) The magician would state that hand –forged tools would make you more productive and efficient. Do not allow the tools hold you back.
3) The grizzled vet would say that you have settled for substandard tools, and you have to raise your standards.
Each of the stances would invite the prospect would be a various adventure, even if the actual purchase could be identical.
So in the following moment you feel pegged to a market, you need to exude a strategy to repel plus attract, making an environment where you could flourish.