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Posts tagged Peter Zmijewski – Internet Marketing Guru Sinagpore
A Test Of A “structured data dashboard” Going To Announce Soon by Google [Report]
Jun 17th
Peter Zmijewski
On Tuesday night at SMX Advanced, in a Q&A Google’s Matt Cutts has announced that Google is going to announce a test of a “structured data dashboard, It Is just a report yet.
Barry Schwartz wrote – “a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard”.
Last July in Webmaster Tools Google has launched the Structured Data Dashboard. As we know Search Engine Land gives a link, an application for individuals who wish for to test the new tool. It shows that the test is just for “structured data error reporting”.
For webmasters before some weeks ago, Google had launched some new tools for webmasters to give it with ordered data from their sites.
With the Data Highlighter, support for new types of data were also been added and also launched the Structured Data Markup Helper.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
How Often Should A Person Blog?
Jun 10th
Peter Zmijewski
The tweetable answer to “How often one should blog?” would be this:
“Blog as often as you can, as long as you come up with content offering value to readers”
But, obviously, there would be more nuances involved in the answering of such a question, so let us go little deeper into benefits of regular blogging.
We Would Usually Recommend Two Posts per Week
Why, you may ask? Because:
1) Regular polishing would get bloggers in the habit of writing.
2) Regular publishing would get readers in the habit of reading.
3) Regular publishing of quality content would aid in making a sense of trust and authority for readers.
4) Regular publishing would aid search engines get in the habit of crawling and indexing.
The last point would be significant. We have a strong belief in the concept of training crawlers, notably when you launch a new blog or site. Through getting search bots in the habit of making frequent visits to the site, you will be able to get new content crawled and indexed faster than a site that would just add content every month or two.
Exceptions for the Two-Posts-per-Week Rule
Clearly not all small businesses would be similar. Two articles weekly would be our usual advice, but a couple of SMBs would actually wish to publish more.
Little restaurants or food trucks may wish to post daily, sharing updates regarding the items to be posted on the day’s menu and/or when the truck will and when. (Many food trucks utilize Facebook and Twitter for shorter posts, but they may be also shared on a company blog.)
Other SMBs could want to post regularly during a week when there would be local news or local event related to the customers or industry.
Other small businesses may want to publish less often, and that would be okay as well.
Whatever the Amount, You Have To Make Sure It Would Be Quality
Last point: Do not just publish crap just since the editorial calendar would inform you it would be time to hit the “publish” button.
Quality content would not imply that every blog post would have to be epic. We have already mentioned before that blogging a variety of article types would be significant, and not every blog post needs to be a “homer”.
Whether you plan on blogging twice weekly or once per month, make sure you would be publishing quality, helpful content that would offer value to readers.
And in posting quality content, it is always possible to place in keywords strategically. Make it so that the keywords you research on do not appear forceful in the material you come up with. Ensure that you, as much as possible, choose the keywords that stand out for your industry, as researched in tools such as KeywordSpy.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New Channel Design of YouTube Launches for Everyone
Jun 6th
Peter Zmijewski
Before some time to opt-in to the new YouTube One Channel design YouTube gave channel owners a choice. Last month the company announced that on June 5th the clock was ticking – everyone would be switched over to the new design. If people are not switched to the new design You Tube will make it possible for you, it is going to switch it for you.
To the new look over 100 million channels had chosen to opt-in. The new design has already seen in total visits and an increase in subscribers as you tube says and on their channels also “20% more page views as clicks as of the YouTube conduct go straight to their channel pages instead of to their activity feeds.
Just getting started with the new design You Tube suggests some tips for channel owners like user should upload a trailer so that visitors can subscribe to your channel after visiting introduction. On your channel’s browse tab select the playlists and videos that you wish to showcase in the sections. You Tube also suggested like with Google + profile and Google+ page, link your channel. Keep your brand up-to-date, It will be so simple because through your channel you will be represented you across YouTube.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
A New SEO Mobile Strategy
May 23rd
Peter Zmijewski
You would not have to guess any longer. Not only has Google come out plus supported a mobile strategy, it would come with specific SEO friendly suggestions at no extra cost.
Stating the significance of presenting users with mobile friendly content has been echoing for some time now, so it would make sense that Google would give a couple rules to follow depending on the setup.
3 Ways In Serving Mobile Content
The end result of all this would be very simple. Google would support three manners o f serving mobile particular content to users and have given unique recommendations for each.
When a mobile user would request a specific URL:
1) Serve the same HTML as the desktop version of the page and use CSS media queries to make changes in the look of the site (ideal).
2) Serve HTML and CSS that would be unique from the desktop version of the page.
3) Redirect a use to a unique URL making use of mobile optimized content.
Utilizing the starting point of a mobile user making a request for a desktop URL, here are a couple details for the three options seen above:
1) Same URL plus Same HTML
This has grown into an industry standard for many reasons and those reasons would typically come under two umbrellas:
· The SEO benefit in consolidating all ranking metrics to one URL
· Simplicity of implementation.
2) Same URL, Unique HTML
When you serve unique HTML for mobile users, Google makes a recommendation of putting in a Vary HTTP header to the server response. Add this to make sure Google knows about and indexes both the desktop plus the mobile version of the URL.
3) Unique URL
A company will commonly utilize a special site/URLs for the mobile content. This would be normally viewed in the form of a subdomain m.x.com
When you use alternative URLs for mobile, Google, is requesting a couple of things to occur.
1) Utilizing the link canonical tag for mobile pages pointing to desktop version of URL
2) Utilizing the link alternate tag on desktop pages pointing to mobile version of the URL.
Redirecting the mobile users to distinct URLs would come with additional caveats and Google would relate to them when they state to make sure to treat Googlebot plus Googlebot Mobile like any other user agent and redirect them in the appropriate manner.
The most relevant point Google would bring up would be the idea of user agent redirection lists. When you redirect based on user agent, you should have a comprehensive list of user agents to let the server know when and where to redirect a particular mobile user.
Yet an additional reason why responsive design would become the industry standard as it would focus on changing the layout of a page with a basis on the device screen width.
Conclusion
Watching progression of mobile SEO has been a little more than interesting. When one thinks about significant concepts for mobile, battery life plus Internet speed play a big role for conversion. So it is sensical that the iPad would dominate revenue along the board as much of the devices would be connected to WiFi and utilized mainly for browsing.
This being mentioned, as the battery life of smartphones and speed of the Internet improve over time, conversions will as well. It could make sense to give a customized experience.
Before you spend time plus resources on making mobile content and going live, get conclusions from how the users interact with the testing and site. Do this while keeping the core of SEO—content—intact, via strong keyword research from tools such as KeywordSpy.
Lastly, desktop versions of sites contain great mobile conversion. It is quite possible having a desktop site which is fast and contains an intuitive site architecture has to be a priority before dedicating resources for making a customized mobile experience.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know To Create Actionable Insights from YouTube Search Data
May 21st
Peter Zmijewski
Now with relative ease audience can discover your videos. We need to talk about key performance indicators (KPIs), video analytics and know to measure, direct video content and optimize.
To explore ton of useful insights through YouTube Analytics dive deep into the data .This provides help to marketers assess in their channel’s performance strategies based on findings or direct content.
See for Video some Key Performance Indicators:
From YouTube Analytics the KPIs you glean will vary it’s all depending on your marketing goals and YouTube/channel strategy.
Due to the huge amount of probable tactics and goals, this line will cover the five basic KPIs:
Connections: how many people watched video?
Visibility: inside YouTube the videos share of shelf.
Engagement: Video is getting likes and comments.
Performance: percentage and view duration of video.
Share ability: is your video engaged, have it got shared?
Rankings or impressions are the simpler way to think about video content visibility. YouTube API’s search functionality is the simpler method to get YouTube ranking data is to use. your target keyword or key phrase just carry out a search against you will see it will return the top 60 videos. SEO tactics for YouTube is also needed. to annotations-relevant video tags, full transcripts and playlists all are focused on returning high rankings.
Connections/views is simple metric uses the Views reports. With this you can know who has watched your video, from where they are, watching time and all.
Audience Retention metric is depending on Performance. For content strategy, strategic guidelines and annotation placement it is best source of insight.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Looking For A PPC Ad Niche
Apr 26th
Perceive that you would be stuck with a not-very-great market or competitive environment? For search marketing, you always have more control over factors that you might regard.
What control would you have over search competitors plus prospects? There would be a lot.
Initially, you get to think where to advertise (which would mostly determines who would acquire your ads), via geo-targeting, keywords, plus placements.
a. Geotargeting: Have a tough national competitor? You may outcompete them via spotting the top 10 markets plus running regional plus local campaigns for those markets.
b. Keywords: Not a fan of the search scene regarding the largest volume keyword? You may drop it, or modify it, or select longer-tail versions that would allow you to compose more targeted plus powerful ads for a valuable minority compared to those that are uninspired many. Making use of a keyword tool such as KeywordSpy allows you to explore more options for a term to use.
c. Placements: You would also not need to fight for a great position for AdSense sites with many ads just because the sites would totally be relevant to the product. For the Display network, where the biggest attraction strategy would be flashy interrupting, you may advertise on sites that could grab the major market demographic, not only sites regarding the specific product.
Attraction Strategies of the Ad
Once you have exuded your way going into a niche that is productive, you may now focus on an attraction strategy.
For search marketing, you attract with ads. While there would be a lot of ways to make an ad to allow searchers for self-select, two big ways to determine who clicks the ads plus visits the site, which would include voice plus mentor.
Voice
The ad would not just be words or images that are displayed on a pixilated screen. The prospect would view the ad and gives a voice or personality.
Boring ads would be attributing to boring voices. A couple of ads would be hip. Others show caring.
Ad voices would be humorous, conspirational, dismissive and the like. One easy way to give the ad a voice would be to compose it in the manner a person of that quality would write.
Not only will a particular voice connect in a better manner with particular market niches, you may deliberately exude a notable voice to determine the market niches to play with plus which to leave alone.
Being a Mentor
One more important attractor, rarely utilized, would be the implied mentor. The hero would get a call to adventure at a point in our lives, an invitation to pass by the safe plus somewhat unsatisfactory normal world and go into a dangerous world. One would deny the call, until they find a mentor, the older plus wiser individual who views true potential, plus aids it to see yourself.
There are many types of mentor, and various kinds of attracting various Heroes. There would be a wizard, who talks to the visionary who is hesitant; the magician, who would appeal to the engineer plus technician, and the great veteran, getting the young warrior.
How would such mentors show up in a real market?
Let us view someone’s advertising hand tool.
1) The wizard would advise that you say no to power tools that are not needed, plus collaborate with nature.
2) The magician would state that hand –forged tools would make you more productive and efficient. Do not allow the tools hold you back.
3) The grizzled vet would say that you have settled for substandard tools, and you have to raise your standards.
Each of the stances would invite the prospect would be a various adventure, even if the actual purchase could be identical.
So in the following moment you feel pegged to a market, you need to exude a strategy to repel plus attract, making an environment where you could flourish.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Now Enjoy Dropbox Integration In Yahoo Mail
Apr 3rd
Peter Zmijewski
To integrate Dropbox’s storage solution into Yahoo Mail Yahoo has become partnered with Dropbox.
Yahoo said in a blog post – “By bringing Dropbox to Yahoo! Mail, it’ll now be easier for you to send, receive, share and manage your attachments.”
“Email attachments can be tricky: they’ve got file size limits, you can’t keep them updated, and when you add people to a thread, attachments are the first to get left behind. The Yahoo! Mail team decided to fix this—by integrating with Dropbox!” – said by Dropbox’s Joshua Jenkins.
Now big album of vacation pics could be easily send without having worry to think about 25 MB file limit and you can easily save video, doc and any photo, to your yahoo mail directly to your Dropbox from anywhere where you can find to it.
If you are new to Dropbox, then you just have to click on any attachment in Yahoo Mail and have to click on save and Save to Dropbox, after that you just have to follow the instructions. You are also able to send new attachments from Dropbox in Yahoo Mail now. In English French, German, Spanish and Italian this integration is available.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know 5 Elements of a victorious Marketing Campaign
Mar 28th
To drum up business Marketing campaigns are a great way. But a successful campaign should assemble with certain key criteria, with no fail and must be thoughtfully synchronized. These strategies go a long mode in the direction of ensuring the success of your marketing efforts.
Know 5 Elements of getting Success in Marketing Campaign:
First establish your goal: No business work without having a goal, some tangible goal for your business is needed. If you want to get bigger your list of prospects or newsletter subscribers, set a goal to go the first thousand or so units of a fresh product via your next marketing campaign. As we all be acquainted with, the only sure fired up way to fail is to go to business with no a plan, so always move toward marketing with a goal-oriented strategy.
Know the audience: The most ordinary approach is to treat the audience as exactly anyone. Very few companies can sensibly address completely everyone as their customer, this is the truth.
Keep in mind about USP: when it comes to generating sales USP is like a key term. These are the types of questions you should stand in mind as you start your marketing campaigns. What force does your customer have to take the thrust and make a purchase? The answer: only the one you provide them, so provide them one that sells.
Wisely Choose your outlets: You have marvelous freedom to decide the outlets you had like to make use of in your marketing campaigns. Your business will only advantage from engaging on at least a couple. The best suggestion is to try them all, then sharpen in your focus on the one that brings the best results.
Final opinion: these days marketing campaigns are vital to everyone. The above Five sensible regulations are things you cannot afford to miss in your marketing efforts. Follow up there rules that will help you for Successful Marketing Campaign.
Source:Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
AdWords Trademark Policy Has Been Updated By Google
Mar 26th
To its AdWords trademark policy Google announced some new updates. It will begin on April 23. AdWords keywords were will no longer be restricted in Macau, China, Hong Kong, New Zealand, Taiwan, Australia, Brazil and South Korea as that was restricted as a result of a trademark inquiry.
Google says – “Google’s goal is to provide our users with the most relevant information, whether from search results or advertisements, and we believe users benefit from having more choice. Our policy aims to balance the interests of users, advertisers and trademark owners, so we will continue to investigate trademark complaints concerning use of trademarks in ad text. In addition, this change means that the AdWords policy on trademarks as keywords is now harmonized throughout the world. A consistent policy and user experience worldwide benefits users, advertisers and trademark owners alike.”
From selecting a third party’s trademark as a keyword in ads targeting the specified regions Google won’t prevent advertisers. The treatment of trademarks in ad text would not be impacted. In ad text for those in the influenced regions that have previously filed existing criticisms about keywords and ad text Google will carry on to restrict use of trademarks.
In a trademark investigation Keywords that were restricted might begin triggering ads in the affected regions. You are able to remove the keywords from the campaigns or can add them as negative keywords, If you do not desire this to happen.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
SlideShare Content Ads New Launch of LinkedIn
Mar 13th
Internet Marketing Guru
Now building presentation for your company is not a big deal. LinkedIn announced new way to sell you to other businesses. If you are selling something so it’s fact that you want to sell it to more people. It’s like business to business deal. In a conference room projected on a big screen is a concept.
LinkedIn is introducing SlideShare presentation on new SlideShare Content ads. It makes your work so easy. Its red box around the tiled quote bubbles is a SlideShare presentation in miniature can say its new way of display ad.
For the ad if you are the target audience, then sidebar box will show up. By clicking on it you can see the full presentation. with GE and Constant Contact LinkedIn tried out the program with GE and Constant, it is available for everyone who advertises on LinkedIn for now.
SlideShare provide you the way to demonstrate your expertise in an area or give you facility to build a presentation about your company.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
