Posts tagged Peter Zmijewski – Founder of Keywordspy
Google has quietly rolled out a new feature to search which demonstrates various animal noises when the phrase “animal noises” is entered into the search bar. A carousel of animals and corresponding noises appears, which can be heard when clicked or tapped on.
Apparently this feature has been around for the past couple of weeks. Mashable appears to be the first to have noticed it within North America. The Google Austria Google+ page first broke the news in March. In total, 19 animal calls have been added, including:
- Humpback whale
It may prove to be a useful tool in educating children, or as a general reference tool if a more diverse set of animal noises is added in the future.
Whether or not Google intends to expand on the animal noises feature is not known at this time. Currently it appears to be available worldwide on desktop, iOS and Android.
Recently, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network.
The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic while expanding the reach of advertisers’ PLAs. It also should give Google a stronger foothold in product search if enough sites are enticed to join the network.
Walmart.com is among the limited set of publishers currently participating in AdSense for Shopping. Here’s how the ads look, appearing along the left-hand rail for a search on <tailgating grills>. The retailer explains the sponsored ad program is powered by Google AdWords.
The ads will look familiar to those who have participated in Amazon’s product ads program, which also drives traffic directly to retailers sites. Amazon is reportedly working on its own AdWords competitor that could displace Google’s ads on Amazon.com by the end of the year.
Shopping campaigns in AdWords are automatically opted-in to search partners in AdWords. If you segment your Shopping campaigns by Network today, you’ll likely see small amounts of traffic already generated from search partners.
Similar to search partners for text ads, Google does not provide granular reporting on which sites drive traffic or conversions and does not offer advertisers the ability to control which sites their ads appear on.
Start Date- 03-May-2016
End Date- 03-May-2016
Venue- The University of Texas at Austin,
Austin, TX, United States
AT&T Conference Center
Pubcon Austin 2016 will take place Tuesday, May 3, with strong session tracks covering the latest social media, online marketing, and search-related research, major keynote addresses, breakfast and lunch, for a day featuring some of the world’s best speakers.
Pubcon Austin 2016 is a great opportunity for attendees to learn from leading Pubcon speakers at a dynamic conference with tracks dedicated to the latest topics in social media, search, and digital marketing. Registration and agenda details for Pubcon Austin 2016 will be available in the coming weeks.
Instagram has announced it will be extending the standard 15-second length for videos to a full 60 seconds. The company says it is doing this to “bring you fun, flexible and creative ways to create and watch video on Instagram.”
While it’s no doubt beneficial for Instagram users who like to watch video — and statistics show there are many out there — there are benefits for businesses and brands as well.
The amount of time spent watching video on Instagram has increased by over 40% through the past 6 months. The company says it’s the longer and more diverse stories that people are latching on to. Striking a chord with users is exactly what the company needs right now as overall engagement drops to record low levels.
In addition, iOS users once again have the ability to create videos out of multiple clips from the camera roll. Both of these new features have already started rolling out and will be available to everyone in the coming months.
What Actually Mean It For Marketers:
Instagram is making significant changes to an increasing popular type of content on its platform. Naturally you begin to wonder what kinds of new marketing opportunities this creates. The first that come to mind is that longer videos mean: time to tell longer stories, more time to demonstrate products, greater opportunities for documenting live events, and so on.
As another benefit; when Instagram says 60-second videos, you should be thinking 60-second video ads! Think about how much greater a story you can tell in 60 seconds compared to 15. While Instagram hasn’t explicitly stated 60-second Instagram ads are in the words, it feels like a natural offering for advertisers in the near future.
However, throwing a wrench like longer videos into the mix means marketers will have to revisit their video marketing strategies. Will users respond more to 60 second videos? Maybe 45 seconds will end up being the sweet spot. The data that comes from this change will be interesting and certainly reveal a lot about how people continue to respond to video on the internet.
Content marketing is a reasonably simple thing to do, however it doesn’t imply that achievement in this marketing method comes simple. For your Content marketing to be really viable, you may need to venture up your diversion and make some additional moves to further guarantee your prosperity. More organizations perceive the profit of this strategy along these lines your online rivalry is simply getting additionally difficult consistently. Level the field for the last time by watching the accompanying practices that are certain to help your content marketing. One approach to venture up your content marketing is to create more quality content. You can expand the amount of the same kind of content that you have constantly distributed or begin making diverse manifestations of substance. Gradually extension out from basic web journals to info graphics and even to features and other visual content. Other than transforming more unique content, you can likewise choose to set out on content duration.
Crating content involves an alternate procedure, however, and you may need to peruse up on the theme before you can move ahead. Fundamentally, content duration obliges you to discover, total, and explain content from distinctive solid sources. By doing this, you change your site into a one-stop venue for everything that is applicable to your intended interest group. It will be exceptionally useful for your battle to make it an intelligent one. As opposed to being a negligible wellspring of data, your content marketing can serve as a discussion for you and your crowd to participate in a sound trade of input. However other than utilizing your crusade to draw as a part of remarks and recommendations, you can transform it into a substantially more open spot for communication. For instance, you can permit your followers to submit their own particular content. The best compliance can then be distributed on your site after some thought. You can likewise run a challenge that will urge your crowd to captivate more with your site.
After making it possible to save images via a mobile browser, Google has expanded its image-saving feature to desktop.
Now, users signed into their Google account can save an image to Google while on their desktop using the star icon, and then access saved images via their mobile device.
Google originally launched this feature on mobile devices in November of last last year, allowing users to save Google images to their collections across all major browsers on both Android and iOS.
Recently Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual changes might be. Below is a screen grab from their blog:
According to their post, Adwords will focus more on businesses using Adwords. It sounds like their main goal is to create a more user-friendly platform by making it easier to manage campaigns and making the data you want easier to find. From the announcement post:
“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.’
The new features will be offered by invite only, so don’t expect to see changes anytime soon. From Google AdWord’s blog:
“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”
It will be interesting to see what changes are made, and how these changes keep AdWords relevant as internet users change when, where, and how they access and browse the web.
Most of Google’s rank algorithm is shrouded in mystery. We have to take them at their word when they say social media isn’t a ranking factor (not directly, at least), and guess where factors that used to matter (like keywords) stand. Rarely do they come straight out and tell us what the more than 200 ranking signals are and where they stand in the hierarchy.
It was announced by Google in last year, RankBrain, their artificial intelligence system, was one of the top three ranking signals.
And during the Q&A session Andrey Lipattsev, a Search Quality Senior Strategist at Google, named the two other top signals in response to a question by Ammon Johns.
Those two signals? “Links and content” -
That means the top three ranking factors, according to Google, are RankBrain, links, and content. Andrey also stated there was “no order” when asked for clarification on the order of importance.
It actually mean that we’ve known for a long time that content and links matter, though the importance of links has come into question in recent years. For most SEOs, this should not change anything about their day-to-day strategies. It does give us another piece of the ranking factor puzzle and provides content marketers with more ammo to defend their practice and push for growth.
More images are showing up in Google search result snippets. @WebMarketMagnet mentioned it in February on Twitter, and there seems to have been a few instances of it popping up for different users in the United States. Users in Canada have not seen these results, which likely means Google is testing the feature out on a limited basis.
“I was unable to replicate Twiter user Anthony Church’s search for “greek pistachio company”, but I did notice several images popped up when I searched “greek pistachio cookies””
Having images show up alongside recipes really makes sense, right? Images are likely to help you decide which recipe to choose.
But Google isn’t returning images for “recipes for chicken”. I also didn’t see any images for the search “sit me up floor seat”.
Google is consistently testing new features, so this could be just one more in a series of tests. However, it is possible it is related to Google authorship, which Google keeps telling us not to remove, even though the program has been decommissioned. Only time will tell.
Twitter is going through the process of making its algorithmic timeline the new default; meaning people will have to opt-out rather than opt-in. It turns out the timeline, which sparked outrage when first announced, may not be so disliked after all.
According to Slate, Twitter has been rolling out the change gradually for a few weeks now — and the responsive has been positive. A Twitter spokesperson was quoted as saying there have been very few people to opt-out of the new default timeline. The percentage of users to opt out have been in the “low single digits”.
Not only are people keeping the algorithmic timeline as default, they’re engaging with it more frequently than the traditional timeline. Daily usage — including tweets, replies, retweets, and favorites — are all up amongst those who have not opted out of the new timeline.
Being completely transparent about the change over, Twitter is notifying each user individually as their timeline is switched to the new one. This moves comes just over a month since the algorithmic timeline was introduced. The timeline originally launched as an opt-in feature, designed to surface the best tweets people have missed since the last time they logged in.
If you don’t love the new timeline, don’t worry, you can still revert to the old one. Even though it’s the new default, you’re completely free to opt out of it. Simply go to the settings section and uncheck “Show me the best tweets first”.