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Posts tagged Peter Zmijewski – Founder of Keywordspy
A New SEO Mobile Strategy
May 23rd
Peter Zmijewski
You would not have to guess any longer. Not only has Google come out plus supported a mobile strategy, it would come with specific SEO friendly suggestions at no extra cost.
Stating the significance of presenting users with mobile friendly content has been echoing for some time now, so it would make sense that Google would give a couple rules to follow depending on the setup.
3 Ways In Serving Mobile Content
The end result of all this would be very simple. Google would support three manners o f serving mobile particular content to users and have given unique recommendations for each.
When a mobile user would request a specific URL:
1) Serve the same HTML as the desktop version of the page and use CSS media queries to make changes in the look of the site (ideal).
2) Serve HTML and CSS that would be unique from the desktop version of the page.
3) Redirect a use to a unique URL making use of mobile optimized content.
Utilizing the starting point of a mobile user making a request for a desktop URL, here are a couple details for the three options seen above:
1) Same URL plus Same HTML
This has grown into an industry standard for many reasons and those reasons would typically come under two umbrellas:
· The SEO benefit in consolidating all ranking metrics to one URL
· Simplicity of implementation.
2) Same URL, Unique HTML
When you serve unique HTML for mobile users, Google makes a recommendation of putting in a Vary HTTP header to the server response. Add this to make sure Google knows about and indexes both the desktop plus the mobile version of the URL.
3) Unique URL
A company will commonly utilize a special site/URLs for the mobile content. This would be normally viewed in the form of a subdomain m.x.com
When you use alternative URLs for mobile, Google, is requesting a couple of things to occur.
1) Utilizing the link canonical tag for mobile pages pointing to desktop version of URL
2) Utilizing the link alternate tag on desktop pages pointing to mobile version of the URL.
Redirecting the mobile users to distinct URLs would come with additional caveats and Google would relate to them when they state to make sure to treat Googlebot plus Googlebot Mobile like any other user agent and redirect them in the appropriate manner.
The most relevant point Google would bring up would be the idea of user agent redirection lists. When you redirect based on user agent, you should have a comprehensive list of user agents to let the server know when and where to redirect a particular mobile user.
Yet an additional reason why responsive design would become the industry standard as it would focus on changing the layout of a page with a basis on the device screen width.
Conclusion
Watching progression of mobile SEO has been a little more than interesting. When one thinks about significant concepts for mobile, battery life plus Internet speed play a big role for conversion. So it is sensical that the iPad would dominate revenue along the board as much of the devices would be connected to WiFi and utilized mainly for browsing.
This being mentioned, as the battery life of smartphones and speed of the Internet improve over time, conversions will as well. It could make sense to give a customized experience.
Before you spend time plus resources on making mobile content and going live, get conclusions from how the users interact with the testing and site. Do this while keeping the core of SEO—content—intact, via strong keyword research from tools such as KeywordSpy.
Lastly, desktop versions of sites contain great mobile conversion. It is quite possible having a desktop site which is fast and contains an intuitive site architecture has to be a priority before dedicating resources for making a customized mobile experience.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Added Some New Feature To Google Analytics
May 23rd
Peter Zmijewski
Some new features have been announced by Google today for Google analytics. It includes new templates, new verification capabilities and a new set-up flow. To set up goal you have to find a profile in your account, by clicking on admin tab, you can navigate to the account, profile and property. To set goal you have to click on goals after that you will be guided f of next step.
Stefan F. Schnabl (product manager) says- “When you use a template, the Goal setup flow is prefilled with suggested values (based on your industry) that you can either keep or change as you walk through the process, The templates are organized into four business objectives (Revenue, Acquisition, Inquiry, Engagement) to help you think about the purpose of each Goal, plus you can still create custom goals. Note that ‘revenue’ goals don’t necessarily imply a direct sale — these goals are user activities which have a strong impact on your desired business outcomes. Depending on your business model, a Revenue Goal could be a purchase, such as a completed checkout; or it could also be a successful lead submission, such as a scheduled appointment. Some Revenue Goals might lend themselves to Ecommerce tracking as well.”
Twenty new categories have been added. Before you save, the way for you to check your setup also added to this. At the end of the setup you will find a verify option that will show you information like for the past seven days had this Goal been setup the conversion rate would have been. Immediate feedback will be get by verify option, with this you can modify or save your goal configuration you’re working on.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know Social Fragmentation For Marketers
May 22nd
Peter Zmijewski
To deal with social fragmentation know some practical choices available for marketers:
To cook up niche campaigns on each network is unwieldy and expensive. With limited people especially for brands, ways to drive traffic to, time, it is faraway improved to put most effort in front of the most active fanbase and then see for customs to take traffic to and from other social platforms. On Pinterest A “pin it to win it” campaign primarily run, on Facebook it can have ensuing content get used as promotional posts to make more activity. On Instagram a hashtag photo contest running primarily can be repurposed as Twitter links to drive engagement.
Twitter, Pinterest, Instagram, and YouTube, Facebook posts both are best way to drive traffic. The brand concerns of curetting and promoting the best on Facebook.
To in-store experiences finally, the campaign extended. With posters of famous athletes’ the hashtag #MakeItCount and Twitter handles. inspirational ideas in photos, shareable “as it happens” life content – Twitter; in-depth social conversations – Facebook and all help to share results across channels and spread where largest social audience resides.
In various places just because the social fanbase is hanging out, it doesn’t mean like between those fragmented audiences, brands can’t build effective campaign bridges.
Source: Clickz
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know To Create Actionable Insights from YouTube Search Data
May 21st
Peter Zmijewski
Now with relative ease audience can discover your videos. We need to talk about key performance indicators (KPIs), video analytics and know to measure, direct video content and optimize.
To explore ton of useful insights through YouTube Analytics dive deep into the data .This provides help to marketers assess in their channel’s performance strategies based on findings or direct content.
See for Video some Key Performance Indicators:
From YouTube Analytics the KPIs you glean will vary it’s all depending on your marketing goals and YouTube/channel strategy.
Due to the huge amount of probable tactics and goals, this line will cover the five basic KPIs:
Connections: how many people watched video?
Visibility: inside YouTube the videos share of shelf.
Engagement: Video is getting likes and comments.
Performance: percentage and view duration of video.
Share ability: is your video engaged, have it got shared?
Rankings or impressions are the simpler way to think about video content visibility. YouTube API’s search functionality is the simpler method to get YouTube ranking data is to use. your target keyword or key phrase just carry out a search against you will see it will return the top 60 videos. SEO tactics for YouTube is also needed. to annotations-relevant video tags, full transcripts and playlists all are focused on returning high rankings.
Connections/views is simple metric uses the Views reports. With this you can know who has watched your video, from where they are, watching time and all.
Audience Retention metric is depending on Performance. For content strategy, strategic guidelines and annotation placement it is best source of insight.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Looking For A PPC Ad Niche
Apr 26th
Perceive that you would be stuck with a not-very-great market or competitive environment? For search marketing, you always have more control over factors that you might regard.
What control would you have over search competitors plus prospects? There would be a lot.
Initially, you get to think where to advertise (which would mostly determines who would acquire your ads), via geo-targeting, keywords, plus placements.
a. Geotargeting: Have a tough national competitor? You may outcompete them via spotting the top 10 markets plus running regional plus local campaigns for those markets.
b. Keywords: Not a fan of the search scene regarding the largest volume keyword? You may drop it, or modify it, or select longer-tail versions that would allow you to compose more targeted plus powerful ads for a valuable minority compared to those that are uninspired many. Making use of a keyword tool such as KeywordSpy allows you to explore more options for a term to use.
c. Placements: You would also not need to fight for a great position for AdSense sites with many ads just because the sites would totally be relevant to the product. For the Display network, where the biggest attraction strategy would be flashy interrupting, you may advertise on sites that could grab the major market demographic, not only sites regarding the specific product.
Attraction Strategies of the Ad
Once you have exuded your way going into a niche that is productive, you may now focus on an attraction strategy.
For search marketing, you attract with ads. While there would be a lot of ways to make an ad to allow searchers for self-select, two big ways to determine who clicks the ads plus visits the site, which would include voice plus mentor.
Voice
The ad would not just be words or images that are displayed on a pixilated screen. The prospect would view the ad and gives a voice or personality.
Boring ads would be attributing to boring voices. A couple of ads would be hip. Others show caring.
Ad voices would be humorous, conspirational, dismissive and the like. One easy way to give the ad a voice would be to compose it in the manner a person of that quality would write.
Not only will a particular voice connect in a better manner with particular market niches, you may deliberately exude a notable voice to determine the market niches to play with plus which to leave alone.
Being a Mentor
One more important attractor, rarely utilized, would be the implied mentor. The hero would get a call to adventure at a point in our lives, an invitation to pass by the safe plus somewhat unsatisfactory normal world and go into a dangerous world. One would deny the call, until they find a mentor, the older plus wiser individual who views true potential, plus aids it to see yourself.
There are many types of mentor, and various kinds of attracting various Heroes. There would be a wizard, who talks to the visionary who is hesitant; the magician, who would appeal to the engineer plus technician, and the great veteran, getting the young warrior.
How would such mentors show up in a real market?
Let us view someone’s advertising hand tool.
1) The wizard would advise that you say no to power tools that are not needed, plus collaborate with nature.
2) The magician would state that hand –forged tools would make you more productive and efficient. Do not allow the tools hold you back.
3) The grizzled vet would say that you have settled for substandard tools, and you have to raise your standards.
Each of the stances would invite the prospect would be a various adventure, even if the actual purchase could be identical.
So in the following moment you feel pegged to a market, you need to exude a strategy to repel plus attract, making an environment where you could flourish.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Make Tablets A Core Part of the SEO Strategy
Apr 2nd
Peter Zmijewski
At such a point, almost every conversation agencies have with their clients include strategies for mobiles and tablets.
No longer would you just focus on desktop being the sole driver. Consumers will be engaged regarding multiple devices regarding various times.
If we note the trends, the growth percentage has been nothing short of incredible.
The data displays that across the clients, tablets had grown from 1 percent of total clicks to 8 percent. This must not surprise anyone who have witnessed the news that tablets are the most rapidly adapted consumer device in history.
But what would be interesting would be how the growth in the clicks would be outpacing both the clicks and the cost. This is to indicate that the ads are more readily clicked on through tablet devices, probably give how the page would be laid out, and the kinds of users of such devices.
The rapid growth would validate the need to pay attention to the particular tablet strategy of 8 percent of clicks being a meaningful volume to the program.
Tablets Do Not Come at a Discounted Price
In the last chart, the percent of cost would just be 4 percent of total investment across gadgets. This would become quite interesting as they are noticing CPCs as the biggest of any device, plus a big spike over the holidays.
Again, demographics plus higher conversion rates of tablets would allow for bigger bids to be set. Conversely, the hardship in tracking mobile to direct response metric, for example online sales, would make CPCs lower as business will try to determine the try value of mobile. In addition, CPCs among devices are declining.
CPC Constantly in an Evolution
Financial services had been normalizing as of late. While retail is still the lowest, and has been on a steady drop before the holidays. Healthcare would be the only vertical to witness an increase. This would continue to validate plus indicate that businesses would be trying to determine correct value for tablets. We perceive that the value for tablets would align with desktops.
Tablet Ad Spend Had Developed for Retail, But Flattened for Other Verticals
In spite of having the lowest CPCs, the growth in spending for the tablets continues to rise, and would amount to 8 percent. Financial services plus healthcare would be both flattened at around 4 percent of the whole ad spend. We expect to view this percentage and see it increase as the year moves on, notably around holidays.
In Conclusion
Hopefully the points mentioned give you enough insight to growth in tablets to put up a sound strategy. There would be many great resources for making that strategy on the site, which include how to think regarding keyword, ad copy, plus landing page differences.
Keep in mind that even though such devices would align to desktops, their portability plus native capabilities would make them what they are. Don’t let this phenomenon grow without making it a core component to the paid search technique.
Make sure you are also on your toes with the campaigns and SEO strategies your competitors use. Make use of KeywordSpy to get accurate keywords and ad copies from your competitors, and use them for your own campaigns, and allot a sizable amount for mobile advertising. In that way you can get an edge over them and hold your own in this exciting new arena.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The 21st Century Email by Gmail Blue
Apr 2nd
Peter Zmijewski
On April 1st, 2004 Gmail were launched, nine years ago.
Jonathan Zames (project manager) said- “Gmail launched nine years ago on April 1st, 2004, “Since then you’ve been able to use hundreds of new features that push the boundaries of what email can do and make it easier to get things done.”
Now the user will get a new experience with Gmail Blue, according to lead engineer Carl Branch This is the latest example of “moonshot thinking” at Google. Behind Gmail Blue It’s taken six years to develop the technology lead designer Dana Popliger admire this.
Into the 21st century it could be like a challenge that they totally redesign and remake something while keeping it exactly the same?
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know 5 Elements of a victorious Marketing Campaign
Mar 28th
To drum up business Marketing campaigns are a great way. But a successful campaign should assemble with certain key criteria, with no fail and must be thoughtfully synchronized. These strategies go a long mode in the direction of ensuring the success of your marketing efforts.
Know 5 Elements of getting Success in Marketing Campaign:
First establish your goal: No business work without having a goal, some tangible goal for your business is needed. If you want to get bigger your list of prospects or newsletter subscribers, set a goal to go the first thousand or so units of a fresh product via your next marketing campaign. As we all be acquainted with, the only sure fired up way to fail is to go to business with no a plan, so always move toward marketing with a goal-oriented strategy.
Know the audience: The most ordinary approach is to treat the audience as exactly anyone. Very few companies can sensibly address completely everyone as their customer, this is the truth.
Keep in mind about USP: when it comes to generating sales USP is like a key term. These are the types of questions you should stand in mind as you start your marketing campaigns. What force does your customer have to take the thrust and make a purchase? The answer: only the one you provide them, so provide them one that sells.
Wisely Choose your outlets: You have marvelous freedom to decide the outlets you had like to make use of in your marketing campaigns. Your business will only advantage from engaging on at least a couple. The best suggestion is to try them all, then sharpen in your focus on the one that brings the best results.
Final opinion: these days marketing campaigns are vital to everyone. The above Five sensible regulations are things you cannot afford to miss in your marketing efforts. Follow up there rules that will help you for Successful Marketing Campaign.
Source:Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
AdWords Trademark Policy Has Been Updated By Google
Mar 26th
To its AdWords trademark policy Google announced some new updates. It will begin on April 23. AdWords keywords were will no longer be restricted in Macau, China, Hong Kong, New Zealand, Taiwan, Australia, Brazil and South Korea as that was restricted as a result of a trademark inquiry.
Google says – “Google’s goal is to provide our users with the most relevant information, whether from search results or advertisements, and we believe users benefit from having more choice. Our policy aims to balance the interests of users, advertisers and trademark owners, so we will continue to investigate trademark complaints concerning use of trademarks in ad text. In addition, this change means that the AdWords policy on trademarks as keywords is now harmonized throughout the world. A consistent policy and user experience worldwide benefits users, advertisers and trademark owners alike.”
From selecting a third party’s trademark as a keyword in ads targeting the specified regions Google won’t prevent advertisers. The treatment of trademarks in ad text would not be impacted. In ad text for those in the influenced regions that have previously filed existing criticisms about keywords and ad text Google will carry on to restrict use of trademarks.
In a trademark investigation Keywords that were restricted might begin triggering ads in the affected regions. You are able to remove the keywords from the campaigns or can add them as negative keywords, If you do not desire this to happen.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New Ad Announced By Google Today
Feb 27th
Internet Marketing Guru
Today Google has announced two new ads- true View in AdMob and surveys and games. From Google SVP, Advertising, Susan Wojcicki, at an IAB conference the announcements came as part of a speech. To measure the impact of their display and video campaigns beyond simple metrics like clicks and impressions it’s still too hard for brands.
Now surveys are rolling out for marketers to easily measure the “brand lift” from their campaigns to deliver a more effective way.
To measure their display and video campaigns in AdWords advertisers will be able to run surveys. To improved understand the impact of their ads in real-time. They can calculate things like modifications in the consciousness of an upcoming movie, they be reminiscent of a new product name, intention to purchase a new cereal or the likeability of an exacting brand. With an anonymous survey businesses will be able to present consumers to be exposed days after they see an ad Brands can optimize their online ad campaigns quickly and standardize and impeccably. On YouTube the rollout has started for marketers running video campaigns.
Google is also carrying to mobile apps in AdMob, the skippable TruveView ad format and to online games that utilize the Google show Network. As According to Wojcicki, the format is extremely successful for YouTube. The all survey ads and the TrueView ads both have already started rolling out.
Resource: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
