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Posts tagged Peter Zmijewski – CEO at KeywordSpy
Know To Create Actionable Insights from YouTube Search Data
May 21st
Peter Zmijewski
Now with relative ease audience can discover your videos. We need to talk about key performance indicators (KPIs), video analytics and know to measure, direct video content and optimize.
To explore ton of useful insights through YouTube Analytics dive deep into the data .This provides help to marketers assess in their channel’s performance strategies based on findings or direct content.
See for Video some Key Performance Indicators:
From YouTube Analytics the KPIs you glean will vary it’s all depending on your marketing goals and YouTube/channel strategy.
Due to the huge amount of probable tactics and goals, this line will cover the five basic KPIs:
Connections: how many people watched video?
Visibility: inside YouTube the videos share of shelf.
Engagement: Video is getting likes and comments.
Performance: percentage and view duration of video.
Share ability: is your video engaged, have it got shared?
Rankings or impressions are the simpler way to think about video content visibility. YouTube API’s search functionality is the simpler method to get YouTube ranking data is to use. your target keyword or key phrase just carry out a search against you will see it will return the top 60 videos. SEO tactics for YouTube is also needed. to annotations-relevant video tags, full transcripts and playlists all are focused on returning high rankings.
Connections/views is simple metric uses the Views reports. With this you can know who has watched your video, from where they are, watching time and all.
Audience Retention metric is depending on Performance. For content strategy, strategic guidelines and annotation placement it is best source of insight.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Why Small Businesses Should Patronize Local SEO
May 20th
Great Entrepreneur - Peter Zmijewski
Many millions of businesses have Facebook pages, according to a recent earnings conference call that had investors.
Google has made clear that around 1 million Places Pages are to be claimed per month, placing them at about 9 million at the moment, and over 150 million active users coming from June 28.
Local SEO, similar to the elusive social signals for Google’s algorithm, appears to be the next huge thing that has taken years to finally make it.
It would be fascinating that a couple of small businesses would be trying their hand at selling within Facebook, while a couple would resist claiming the local Google, Bing and Yahoo pages wholly, Here are a couple of reasons small business owners have to embrace local SEO.
Bigger Presence
As more real estate is imparted to local results in Google compared to before, coming with traditional SEO and PPC would imply losing out on real estate.
To put it simply, small businesses that have well-placed local rankings would acquire more eyeballs. Go for the shelf space.
Authenticity
A lot of users utilize local listings in Google+ and Facebook pages as being more authentic compared to traditional organic results.
This would be because of the map, address verification, customer reviews, images plus videos that come together with a little business page. Trust would be at a premium online and this is a venue where small businesses need not fight as hard to get it.
Mobility
The smartphone is regarded as the new yellow pages. Mobile searches being a percentage of total internet traffic would gain monthly.
Local map listings would be a perfect fit for small businesses who want to be located by individuals on the move, and have a big interest in purchasing. Abiding to a traditional SEO strategy may put you out of mobile competition altogether. You need to pay attention to the coming Apple Maps launch, and ensure you have a mobile-friendly version of the site readable for small form-factor devices.
Conversion
Conversion rates for the prospects who search on local terms have the tendency to be higher than national terms. Geographic proximity would pull up the odds that the local searcher is to click through and go to the business. Once more, the smartphone is the new directory.
Easy
Local SEO is something that small businesses covet to make it online. Begin through claiming, verifying plus building up the presence in Google+, Bing and Yahoo. You need to engage the Facebook audience that it would already be searching or discussing the category for the geography. Individuals like to support local businesses, so capitalize on the opportunity. Ask for reviews plus direct people to the local pages when you can.
A lot of small business owners would still be intimidated by online marketing. The rules are changing fast and the barriers for entry appear high. Local SEO would be something any small business would consider when making a path online. However, when armed with the necessary tools, they stand a chance at succeeding. KeywordSpy is such a tool, as it provides keyword and ad data up to the local level, for all the major search engines. With these types of tools at your disposal, you can master local SEO and bring out the best for your business.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Killer PPC Ads – What You Need to Know
May 10th
Your ad would be the PPC face to the earth that would display who you are, what you are selling, and how you would like to engage prospects.
The competition would not be kind. There would be likely a thousand advertisers in the industry looking to fill the ad space with great copy plus irresistible offers.
You may stand out. The following best practices and techniques would aid you in the making of great PPC ads or improve the current campaigns.
A. Copy That Is Compelling
Ad texts have to be created in a great manner that would acquire the attention of the searcher. Keep in mind it would not just be a listing—it would be an ad that woud make a response.
- Examine the key message in the ads of competitors plus determine a manner of differentiating.
- Messaging has to be in line with the campaign aims. Put in some branding or sales focus.
- If a brand would be renowned, utilize the brand the PPC ad copy. If not, such characters could be better used in communicating other messages that are key.
- The ad’s headline would be a bit bigger in terms of font for the copy of the body, so you may want to think about utilizing the strong selling points.
- Put in unique features, benefits plus an offer in the copy of the body.
- If price happens to be a competitive point, it could aid to be included in the ad. If the point would be big, you need to keep in mind quality or uniqueness.
- A call to action (CTA) statement would aid in communicating the next step you would like searchers to take. Usually the thought would be connected with an urgent and timely. Since searchers would be viewing the ad at the exact moment they would express interest (via keyword research), urgency would a strong concept for utilizing the CTA.
B. Formatting
PPC ads could be served in the high and side positions, with various formatting. Such formatting differences would be critical in the manner the ad shows up and is understood. For the highest ad position, line 1 may be put together with the headline, so it would be a necessity to put in a punctuation following line 1.
C. Relevancy
The ad would be displayed on a page that is crowded with all kinds of information, so the more relevant it would be to the query of the searcher, the more likely it would click. The rate with which they click on your ad, based on how much times they would come up, would be the CTR or clickthrough rate. You would like to ensure that the CTR would be above 1 percent.
Ways to make the ads more relevant:
1) Keywords in ads to make them more relevant, they will come up in bold. Use regularly updated tools such as KeywordSpy for this purpose.
2) DKI or dynamic keyword insertion, would be an advanced tactics that would put in the keyword into the ad.
3) Custom URL would allow you to put in a bit of messaging beyond the primary domain, after the slash. This would not be a real page, but regard this as an alias.
4) Landing page plus messaging will have to be consistent and show what was given in the ad. The most perfect ad is to fall on the face with a small landing page.
Ad extensions—there would be no great way to pump up impact of PPC ad that making use of ad extensions that would be seen in AdWords. There would be many types of ad extensions including location, product , call, however one of the easiest would be sitelinks extensions. This would allow more links in the ads, making ads more viable plus relevant with nicely crafted links.
D. Inspect the editorial guidelines.
After the making of great ads, you would not want to suffer with ad disapproval. Coming behind rules would be a vital core factor of PPC advertising. Here are a couple of guidelines to abide by:
1) Incorrect punctuation. Google would just allow a single exclamation mark for the ad text, and it would not appear in the title.
2) Show URL not showing destination URL with unique landing pages, multi business units, plus shopping sites. At times, the landing page would not be as much the same from the primary domain.
3) Superlatives include a “best” or “#1” would be a no-no and not shown in ad text unless there would be verification through a third party clearly shown on the site of the ad.
The technique behind a great PPC ad would be complex. Putting in best practices plus making a test of different elements would give you a greater chance of success for a competitive marketplace.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New Weather App For iPhone Launched By Yahoo
Apr 19th
Internet Marketing Guru
For the iPhone and iPad touch Yahoo has launched a new weather app called Weather App, adding together to its new Mail app for iPad and Android. In 30 languages the app is available.
To show current local conditions the app utilizes images from Flickr.
Marco Wirasinghe (Yahoo Director of Mobile and Emerging Products) says – “Inside you’ll find stunning snapshots of weather around the world. With a tilt of your phone, get lost scrolling through photos reflecting the current weather in places that matter to you. We like to think of it as flipping through a stack of postcards from your travels. It’s easy to get the details. Tap the temperature for a quick view of the forecast or scroll down for precipitation, wind and pressure, a radar map, and more.”
The main goal of this app is to have amazing photos and covering the globe night, afternoon for every weather, and morning in across every city in the world. I you are a daydreamer or an avid photographer you can submit photos to Flickr Group, photos of your favorite places.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Past Search Autocomplete And Contact Thumbnails Updated By Gmail
Apr 4th
Great Entrepreneur - Peter Zmijewski
Google has added a new update to its contact thumbnails and autocomplete section to make Gmail to place that email that you immediately searched for the other day.
It’s like global rollout to make your search easy with autocomplete predictions feature to get result from your past Gmail searches.
Google Says – “If you’ve searched your email for ‘supercalifragilisticexpialidocious’ or other lengthy phrases, it just got easier to find what you’re looking for. Autocomplete predictions in Gmail may now include your past Gmail searches.”
It will take few days to rollout of both of these features and for Business customers it includes Google Apps.
“Pushing the new compose box to all users” was the previous launch of Google, It seem like this new update will be little better than previous.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The 21st Century Email by Gmail Blue
Apr 2nd
Peter Zmijewski
On April 1st, 2004 Gmail were launched, nine years ago.
Jonathan Zames (project manager) said- “Gmail launched nine years ago on April 1st, 2004, “Since then you’ve been able to use hundreds of new features that push the boundaries of what email can do and make it easier to get things done.”
Now the user will get a new experience with Gmail Blue, according to lead engineer Carl Branch This is the latest example of “moonshot thinking” at Google. Behind Gmail Blue It’s taken six years to develop the technology lead designer Dana Popliger admire this.
Into the 21st century it could be like a challenge that they totally redesign and remake something while keeping it exactly the same?
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Announced New Compose Box to Gmail
Apr 1st
Peter Zmijewski
Google has made a new announcement by giving all Gmail users the new compose box that were on testing since October.
While user clicks on “compose,” a small message box pops up in the bottom-right-hand corner of the page, it keeps all the functionality of the old compose method. It is smaller than before and looks more like a chat box.
Over the past little months, Google has been changing the new compose feature and has included the ability to send files with Google Drive, starring and pop-out replies and cataloging while composing.
When you are writing an email and you have to reference another email, the compose box is pretty useful in some situation – particularly. Use can save a lot of time with this. With the help of this feature multiple messages can be writing and user can minimize any of them to finish later. Let’s see it would be best than old or not.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Make A Harvesting of Keywords and Scale Up With The Broad Modified Campaigns Plus Exact Match Negatives
Mar 18th
Peter Zmijewski
1) Separating the campaigns through match type
When you separate campaigns by match type, one is able to effectively balance the volume and CPA . Our preference would be utilizing a two campaign approach, one for Broad Modified terms, and another for Exact match terms. With the broad modified terms, needs for phrase campaigns would essentially be taken out long as the Broad Modified campaign would be built out well.
2) Set up negatives to steer clear of cross pollination
So that to make sure the BMM campaign would not be competing with the Exact match campaign, you will have to set up a negative keyword list. This is to ensure the BMM campaign would just be picking up impressions for keyword variations not already covered in the Exact match campaign. It would be incredibly hard to optimize for conversions when you are not addressing cross pollination. The Exact Match Negatives list should include exact match negatives for each keyword you have in the exact match campaign. We recommend updating the list monthly or quarterly depending on the amount of keyword mining you are doing
3) Adjusting the budget and bids for BMM
With BMM campaigns, we would normally recommend launching with the bids at around 30% less than they are set in exact plus a lower daily budget. The main goal of a BMM campaign would be to get data on search terms that you would be missing from the exact match campaign. For such a reason I would recommend utilizing lower bids plus budgets.
4) Keyword Mining
After around three days or so the Search Term reports is to begin populating data, and this is where the restructure could begin to pay off. Through spending time in the search term reports you will be finding a lot of suggestions for Exact match keywords.
Through perusing your BMM campaign one ad group at a time, you may quickly harvest good keyword variations and place them in the correct ad group in the Exact match campaign.
Another great practice we recommend would be to go ahead and place the search terms that you find as BMM variations to the BMM campaign. Utilizing the approach will allow you to always grow both the BMM and Exact match keyword lists utilizing a data driven approach. You need to always remember that you need to make new ad groups for some keywords.
5) Review the Performance Data
So that you can streamline the analysis of the data for new keywords plus ad groups, you may either employ Adwords labels directly.
Of course employing these ad campaign changes would not be complete without employing keyword tools such as KeywordSpy. With up-to-date information provided in real-time, you can make sure you always have the most updated keywords and ads the use for your active campaigns, or in the creation of your future campaigns.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
SlideShare Content Ads New Launch of LinkedIn
Mar 13th
Internet Marketing Guru
Now building presentation for your company is not a big deal. LinkedIn announced new way to sell you to other businesses. If you are selling something so it’s fact that you want to sell it to more people. It’s like business to business deal. In a conference room projected on a big screen is a concept.
LinkedIn is introducing SlideShare presentation on new SlideShare Content ads. It makes your work so easy. Its red box around the tiled quote bubbles is a SlideShare presentation in miniature can say its new way of display ad.
For the ad if you are the target audience, then sidebar box will show up. By clicking on it you can see the full presentation. with GE and Constant Contact LinkedIn tried out the program with GE and Constant, it is available for everyone who advertises on LinkedIn for now.
SlideShare provide you the way to demonstrate your expertise in an area or give you facility to build a presentation about your company.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Gmail Mobile Web App Gets A New Update
Mar 12th
Peter Zmijewski
Gmail for iOS UI revamp os is being like by everyone as we know. Now Google made a plane to enlarge new look to of mobile web app. Now user will feel something different with the new look of mobile web experience inside Gmail as new iOS app. as abundance of device rely on the mobile web familiarity UI change have an effect on quite a few users of Gmail.
Back in December Google has launched v.2.0 for its Gmail iOS app, It has totally different look and this feature give facility of Gmail profile pics in messages, infinite scrolling and new animations too. Better autocomplete and Google+ commenting, within the client It also added some new features to search.
Inside the Gmail Search Field Trial, to Gmail search results “Google Calendar data” has been added late last month. Google made a lot different changes itself to make it more interesting for users.
A Google’s Gmail team says – “Since launching the rebooted Gmail app for iPhone and iPad in December, we’ve heard from many of you that you like the redesigned UI, along with new features such as improved search and integration with Google Calendar. Today we’re rolling out a similar refreshed look to the Gmail mobile web app as well as Gmail Offline that includes many of these same changes.”
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
