CEO Keywordspy | Internet Marketer
Posts tagged keywordspy
Know To Create Actionable Insights from YouTube Search Data
May 21st
Peter Zmijewski
Now with relative ease audience can discover your videos. We need to talk about key performance indicators (KPIs), video analytics and know to measure, direct video content and optimize.
To explore ton of useful insights through YouTube Analytics dive deep into the data .This provides help to marketers assess in their channel’s performance strategies based on findings or direct content.
See for Video some Key Performance Indicators:
From YouTube Analytics the KPIs you glean will vary it’s all depending on your marketing goals and YouTube/channel strategy.
Due to the huge amount of probable tactics and goals, this line will cover the five basic KPIs:
Connections: how many people watched video?
Visibility: inside YouTube the videos share of shelf.
Engagement: Video is getting likes and comments.
Performance: percentage and view duration of video.
Share ability: is your video engaged, have it got shared?
Rankings or impressions are the simpler way to think about video content visibility. YouTube API’s search functionality is the simpler method to get YouTube ranking data is to use. your target keyword or key phrase just carry out a search against you will see it will return the top 60 videos. SEO tactics for YouTube is also needed. to annotations-relevant video tags, full transcripts and playlists all are focused on returning high rankings.
Connections/views is simple metric uses the Views reports. With this you can know who has watched your video, from where they are, watching time and all.
Audience Retention metric is depending on Performance. For content strategy, strategic guidelines and annotation placement it is best source of insight.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
AdWords Express of Google Gets a Makeover
May 20th
Internet Marketing Professional`
The AdWords express of Google was designed to help small businesses. it take benefit of paid search, with heavy lifting for them throughout post place of ads on behalf of the advertiser. It has got facelift now.
Google puts efforts to make things more beautiful and efficient. A brand new look has been added to AdWords express. Google is trying to make Google products extra professional and beautiful. The dashboard got redesigned to let you know about calls your ad has generated, your clicks and help you to know how many view.
For tracking your monthly spending there is simple pie chart. With the new performance graph, you can also compare results over time as well. Other than there are just three steps to paring down the sign up process. It also provides real-time ad previews.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Maximize Your Google+ For SEO
May 17th
Peter Zmijewski
Whether Google+ is worthwhile or not, after this debate more people are jumping on board and accepting this thing. To having a Google+ profile there are some definite SEO advantages. You need to properly set up to enjoy the benefits. Now Google will also go after the links in your posts and again the worth of these links amplifies as the post is shared, linked to and +1ed.
As once it been posted with many social media sites, you have small to no skill to edit your content. Edits to posts feature is allowed on Google +. Contented on Google+ is indexed appealing darn quickly now. In your industry you can network with influencers.
Now listing is more robust with this feature which contains your name, a photo, and links to more content by you. Authorship markup give you help to build trust. Claim your name feature is also available here. by playing with your profile image you can improve your click-through rate.
In the Tagline there is need to use keyword phrases and under the Story section Introduction boxes available. You can link to your site or blog posts In the Links section, specific pages link could also give. You need to add Description using keywords and create links. But remind one thing like Google won’t bear spammy practices. To get keywords in the Occupation and Skills section personal profiles could be maintained. Enjoy using Google+ profile for SEO benefit now.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The Impact of Yahoo Local Search
May 16th
Peter Zmijewski
With Marissa Mayer now put in position as the new CEO for Yahoo, many observers have made speculations about the changes that is going to bring about. To be fair, it has been less than one month when she took the reins at yahoo. But with her background, one assumption would be fair: local search will begin to matter more with this search engine.
Mayer was last involved at Google with the local, maps, plus the location services. Her contributions are seen in the purchase of Zagat, launching of Google+ Local, plus in the development of Google Maps. Mayer is a purveyor of local, has knowledge of local search, plus an expert for making innovative user experiences plus space.
So what would it imply for Yahoo? Let us think of Yahoo! Local for one second. It had been potentially been discarded come April, but survived the cut. See it for yourself—it turns out to be a great, information filled platform that anyone looking for anything to perform would regard as helpful.
When Yahoo had made follow up on its decision to keep Yahoo! Local with the launching of Yahoo Marketing Dashboard last May, this may have appeared to many like it has made a solidification of the company’s local attention. YMD, should you have not tried it before, would be a free service that caters to small business owners. It gives a number of services, which would include tools to track your reputation online, business listings, campaign and traffic management, plus more.
Just since you are able to acquire a good looking experience once you go to Yahoo Local would not imply that it could not be improved. At the moment, 22 million visitors are in awe of it monthly, but this would be less that the 71 million monthly users of Yelp. So what changes may be on Mayer’s top of mind here?
At the moment, businesses who would like to be listed on Yahoo! Local will have to choose between a free basic listing that has a phone number, address, hours, plus products and services; or an enhanced, paid listing with logo, tag line, photos, plus detailed description.
Mayer has an understanding of the significance of user experience—plus that big role that well-organized content plus information would play in such an experience. She is expected to get rid of paid listing, plus enhance more the remaining option of allowing businesses and users to put in more content that range from menus to videos. Search for the ability to make richer business profiles for Yahoo! Local.
Mayer would not be able to immediately reproduce the purchase of Zagat with Yahoo, however she could manage a site partnership. Yahoo would then be able to put in more reviews, social features and deals to the local search. Mayer has stated prior that you have to have great reviews to get local search correctly. Odds are some type of deal with Foursquare, or a site like it is in the works.
Mayer would also be thinking in terms of putting more social media into the local search.
The new Yahoo CEO has occupied a big role in Google+ Local, so she has an understanding of how to get this right too.
There would be something else Mayer made at Google that we think we can see at Yahoo, notably with Yahoo! Local – clean up the design. At the moment, the site would not have the clean and streamlined design that a lot would credit Mayer for championing in Google. We could expect Mayer to bring about a major redesign of Yahoo extending into local, plus vastly improving ability of businesses that would share content plus users to find it. In fairness, Yahoo has always given a more “cluttered” interface compared to Google; how much Mayer will change that and still obtain the site would still feel like Yahoo remains to be seen.
Probably the most telling factor that she would enable in Yahoo is the Yahoo! Local’s demographic. It is older plus wealthier than local search on Google. From the Nielsen data of Bing, more than 30% of Bing/Yahoo searches had come from users in the 55+ age demographic, and excess of 20% have household incomes that are higher than $100,000.
This is a remarkable target, notably when you take into consideration that you could attain it with less expensive ads than you would be if you tried to utilize Google. In such a case, we are referring to supply and demand; the local ad market of Google would be more saturated compared to Bing/Yahoo’s.
Would this mean you have to begin adding Yahoo! Local to the marketing plan? You would not need to immediately, but you have to keep an eye where Mayer is heading with her company plans. Depending on how it turns out, it may make more sense and money to shift advertising budget in this direction. Right from the outset, start employing tools that allow you to track the Yahoo search trends. With KeywordSpy, you will be able to unlock both PPC and SEO information from Yahoo via its realtime Tacking feature, a trait, that’s hard to come by in other optimization tools. Take advantage of the situation now and get a great headstart with a resurgent Yahoo campaign.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New Reporting Features Launched By Google for AdSense
May 16th
Peter Zmijewski
As its developers conference Google has been made full of announcements today. Now Google I/O takes place. Company did not announce everything today came from I/O, however. Inside AdSense blog for one, the company announced on it’s like it has additionally added some new features to AdSense to give users in their reports, with more detailed segmentation of traffic.
Matt Goodridge (AdSense product manager) says – “The Countries report shows your performance broken down by the country of users who engaged with the ads on your pages, In addition to viewing a country breakdown for reports by ad type, bid type, and targeting type, you’ll now also be able to see a Countries report when viewing the reporting dimensions URL channel, custom channel, and ad unit. This will allow you to segment your traffic further and get a better understanding of your account performance in different locations.”
With the help of this into your performance you get more granular insights on a site level. For Owned sites a new reporting type is getting introduce. The latest reporting measurement for Owned sites will be a division of the Sites report. With the Countries report user will be able to combine the Owned sites report. For Owned sites for reports users will only be able to view country data breakdowns.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Best Digital Strategies for the Coming Year
May 14th
Internet Marketing Guru
Digital investing continues to move up. When the IAB put out the IAB Internet Advertising Report for the whole 2011, it showed impressive 22 percent year-over-year growth for digital marketing plus gave further excitement for the digital marketers who operate in about every marketing channel present. As stated by the IAB report, the investments had gone up across the board
1) Investment in mobile, which proved to be the fastest growing, went up 149 percent.
2) Digital video had moved up 29 percent, up to $1.8 billion in 2011 revenue
3) Search revenues increased 27 percent to about $14.8 billion last 2011
4) Display retargeting increasing 15 percent.
An issue with the increase in the investments would be that they hint at a possibly very big problem in the marketing departments for brands in the globe. While spend would move up fast within a channel, a lot of brands still encounter a failure in a holistic approach for the managing of digital marketing, plus that may cause inefficiencies.
Marketers place a great deal on scalability. When they choose a bid management technology for paid search efforts, a lot of marketers understand that solution is likely to need a management of bigger campaigns in the succeeding year than it is to manage out of the gate. What marketers pass over would be technology’s need to adapt.
Making Information Available
It would be what we do. We ensure that individuals locate the data and information they require when they ask for it.
One would utilize paid search ads to make the data available regarding the products and services given. We would leverage the search engine optimization plus local tactics to make sure consumers near the locations could spot the stores, offices plus businesses. We would give local deals plus promotions to nearby customers hands through mobile.
Examples would see no end, but they all partake of the same task of connecting the consumers with information, data, products, directions plus other resources they look for.
All kinds of problems come up though when each marketing channel put data in its own silo. Duplicate information regarding store locations, products plus countless other kinds of critical business information reveals itself into misinformation. Putting in data accuracy plus integrity would take four times as long when four various venues manage information apart from each other.
Making a Single Data Source One
In the long run, marketers will request every kind of data housed in one location. They are to keep that data clean, accurate and versatile, and it is to fuel everything from local search towards display to voice search to paid search to SEO. One time it could even power digital billboard advertising, neurological advertising or any other kind of marketing application in the future you may think of. We would not be there yet, however marketers should not rely on the ultimate goal.
Marketing automation tools, as well as keyword research intensive tools like KeywordSpy would already aid brands in maintaining unified, clean sets of data that may be shared via many marketing channels. Big strides have been made in the last few years, notably in the areas for SEO and local search.
A couple of the top brands in the world are now adopting marketing automation technologies which would leverage one clean plus unified data to accomplish great things with simple plus drastically lessened workloads. You need to get location information, for instance. CMO would be getting marketing automation technology for the empowerment of hundreds of thousands of local dealers, agents, franchises plus retail stores to simply and effectively do promotions plus keep their location and contact information visible plus accurate.
The house data of the systems in a single spot for simple and effective updates to be carried out, and these would turn the updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings plus review sites and the like.
A single data source would go a long way to make sure consistent brand experiences for consumers across every digital touch point.
With the correct automation technology, organizations may leverage adaptive models for rapid testing plus adoption of new marketing channels come up. As new applications for data come up, some of the tools come up along with the industry, putting marketers in faster and more effectively. The benefits would be a lot, plus substantial.
Being an Advocate for Change
Probably this would seem all well, but it appears like it could be one’s problem to solve. What would a search marketer be supposed to regarding the holistic technology and data management thoughts?
To start with, you would need to care about making a difference plus beginning in your own silo. You may take on an active role in putting down some of the walls. Should you work in paid search, for instance, you need to begin collaborating more with SEO and the reverse.
After bringing down the silo walls, go further through encouraging:
1) Making an investment in technologies that evolve with behavior of the consumer and cater to technologies that emerge, gadgets plus resources.
2) Going closer to a single source of unified location, inventory, product plus other critical data.
3) Adopting content management plus distribution systems that would save time while putting up accuracy and visibility.
4) Cross-channel optimization plus analysis for the improvement of effectiveness plus accountability.
Keep in Mind the Future as You Plan for This Moment
Notably, we would need every resource that would aid us in accomplishing the goals of the year, but the good performances of today and tomorrow need not be mutually exclusive. The more one could bring together efforts and technologies across the marketing channels the more effective we could all become and more success our brads may achieve.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Accessibility Features Added by LinkedIn
May 13th
Internet Marketing GURU
To make social network more accessible LinkedIn is adding some accessibility features to itself. LinkedIn has added Site, improvements, navigation with the service and the image description has also been added.
LinkedIn’s Sarah Clatterbuck said- “What started out as a few passion projects by members of LinkedIn’s web development team has now become the formation of our Accessibility Web Developer Task Force, dedicated to making LinkedIn user experiences inclusive and accessible,”
Members (who navigate with a keyboard) can save time in stirring stuck between professional content and features. They can also know where they are on a LinkedIn page, they are able to get it with navigate with a keyboard.
By keyboard and actions real-time notifications are also available to the navigating. People can send massage interact with dialog boxes these all is easy with keyboard or screen reader. To assist keyboard and screen reader users better navigate long pages the company is at present doing work on an in-page navigation tool.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Public Preview Of Windows Blue Coming In June
May 8th
The most persistent rumor concerning Windows 8 is that Microsoft would be releasing an update for it later this year called Windows Blue. Those rumors were pretty much confirmed as fact when a Windows Blue preview build was leaked in March. Now Microsoft has finally come out and confirmed that Windows Blue is indeed a thing.
Julie Larson-Green, Corporate Vice President for Windows, announced today at the Wired Business Conference that Windows Blue is the codename for the next major update hitting Windows 8 later this year. In an interview with Microsoft’s Brandon LeBlanc, Larson-Green gives us an idea of what to expect from Windows Blue:
Windows Blue is a codename for an update that will be available later this year, building on the bold vision set forward with Windows 8 to deliver the next generation of tablets and PCs. It will deliver the latest new innovations across an increasingly broad array of form factors of all sizes, display, battery life and performance, while creating new opportunities for our ecosystem.
It will provide more options for businesses, and give consumers more options for work and play. The Windows Blue update is also an opportunity for us to respond to the customer feedback that we have been closely listening to since the launch of Windows 8 and Windows RT. From a company-wide perspective, Windows Blue is part of a broader effort to advance our devices and services for Microsoft.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Glass And Impact On The Eyes
May 7th
A lot of kids are starting to play with smartphones and tablets very early in their lives. It may not be a good idea for kids to wear Google Glass, however.
Google itself says as much in a FAQ for the product. This is straight from the page:
Glass isn’t for everyone. Like when wearing glasses, some people may feel eye strain or get a headache. If you’ve had Lasik surgery, ask your doctor about risks of eye impact damage before using Glass. Don’t let children under 13 uses Glass as it could harm developing vision. Also, kids might break Glass or hurt themselves, and Google’s terms of service don’t permit those under 13 to register a Google account. If Glass is not for you and you wish to return it, do so before the end of the applicable refund period.
There are only six of the so-called “frequently asked questions,” and oddly one of them is “Can I use glass while operating a jackhammer?” Google’s response is, “Use caution,” noting that it will not protect your eyes from debris, balls, sharp objects, or chemical explosions. So, probably it is not a good idea.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Greater ROI with International SEO
May 6th
peter zmijewski
Ranking in search engines, particularly Google, is not getting any easier, but how frequently are you considering the search engines around the globe? Many in the industry see global SEO as only gaining in importance. In the Report stated that the majority of search marketers think that it is becoming more important for sites to rank in global search engines.
SEO marketers at global companies aspire to reach customers worldwide, and drive leads, revenue and traffic through global SEO initiatives. Looking beyond a single country also helps them demonstrate a greater ROI on marketing investments. Not only does this boost marketing ROI but also maintains global brand consistency while accommodating local nuances. A global concerted approach to SEO marketing addresses these needs.
It does not make sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place. In some cases, SEO would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.
There are a number of reasons why we recommend this, but one is that user satisfaction on your site can be measured much more quickly with PPC than with SEO. While expanding one’s market is generally a good thing, what people often forget is that you still have to maintain what you have, so make sure you have the resources.
If you have just enough resources to dedicate to a successful SEO strategy in your own country, it does not make sense to expand in that you’ll be drawing resources away from the strategy that’s keeping the lights on. In your international optimization efforts, you may also want to keep in mind some recent changes Google has made to its indexing systems. They are now treating some country-code TLDs differently in terms of geography vs. generic.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
