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The Impact of Yahoo Local Search
May 16th
Peter Zmijewski
With Marissa Mayer now put in position as the new CEO for Yahoo, many observers have made speculations about the changes that is going to bring about. To be fair, it has been less than one month when she took the reins at yahoo. But with her background, one assumption would be fair: local search will begin to matter more with this search engine.
Mayer was last involved at Google with the local, maps, plus the location services. Her contributions are seen in the purchase of Zagat, launching of Google+ Local, plus in the development of Google Maps. Mayer is a purveyor of local, has knowledge of local search, plus an expert for making innovative user experiences plus space.
So what would it imply for Yahoo? Let us think of Yahoo! Local for one second. It had been potentially been discarded come April, but survived the cut. See it for yourself—it turns out to be a great, information filled platform that anyone looking for anything to perform would regard as helpful.
When Yahoo had made follow up on its decision to keep Yahoo! Local with the launching of Yahoo Marketing Dashboard last May, this may have appeared to many like it has made a solidification of the company’s local attention. YMD, should you have not tried it before, would be a free service that caters to small business owners. It gives a number of services, which would include tools to track your reputation online, business listings, campaign and traffic management, plus more.
Just since you are able to acquire a good looking experience once you go to Yahoo Local would not imply that it could not be improved. At the moment, 22 million visitors are in awe of it monthly, but this would be less that the 71 million monthly users of Yelp. So what changes may be on Mayer’s top of mind here?
At the moment, businesses who would like to be listed on Yahoo! Local will have to choose between a free basic listing that has a phone number, address, hours, plus products and services; or an enhanced, paid listing with logo, tag line, photos, plus detailed description.
Mayer has an understanding of the significance of user experience—plus that big role that well-organized content plus information would play in such an experience. She is expected to get rid of paid listing, plus enhance more the remaining option of allowing businesses and users to put in more content that range from menus to videos. Search for the ability to make richer business profiles for Yahoo! Local.
Mayer would not be able to immediately reproduce the purchase of Zagat with Yahoo, however she could manage a site partnership. Yahoo would then be able to put in more reviews, social features and deals to the local search. Mayer has stated prior that you have to have great reviews to get local search correctly. Odds are some type of deal with Foursquare, or a site like it is in the works.
Mayer would also be thinking in terms of putting more social media into the local search.
The new Yahoo CEO has occupied a big role in Google+ Local, so she has an understanding of how to get this right too.
There would be something else Mayer made at Google that we think we can see at Yahoo, notably with Yahoo! Local – clean up the design. At the moment, the site would not have the clean and streamlined design that a lot would credit Mayer for championing in Google. We could expect Mayer to bring about a major redesign of Yahoo extending into local, plus vastly improving ability of businesses that would share content plus users to find it. In fairness, Yahoo has always given a more “cluttered” interface compared to Google; how much Mayer will change that and still obtain the site would still feel like Yahoo remains to be seen.
Probably the most telling factor that she would enable in Yahoo is the Yahoo! Local’s demographic. It is older plus wealthier than local search on Google. From the Nielsen data of Bing, more than 30% of Bing/Yahoo searches had come from users in the 55+ age demographic, and excess of 20% have household incomes that are higher than $100,000.
This is a remarkable target, notably when you take into consideration that you could attain it with less expensive ads than you would be if you tried to utilize Google. In such a case, we are referring to supply and demand; the local ad market of Google would be more saturated compared to Bing/Yahoo’s.
Would this mean you have to begin adding Yahoo! Local to the marketing plan? You would not need to immediately, but you have to keep an eye where Mayer is heading with her company plans. Depending on how it turns out, it may make more sense and money to shift advertising budget in this direction. Right from the outset, start employing tools that allow you to track the Yahoo search trends. With KeywordSpy, you will be able to unlock both PPC and SEO information from Yahoo via its realtime Tacking feature, a trait, that’s hard to come by in other optimization tools. Take advantage of the situation now and get a great headstart with a resurgent Yahoo campaign.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New Reporting Features Launched By Google for AdSense
May 16th
Peter Zmijewski
As its developers conference Google has been made full of announcements today. Now Google I/O takes place. Company did not announce everything today came from I/O, however. Inside AdSense blog for one, the company announced on it’s like it has additionally added some new features to AdSense to give users in their reports, with more detailed segmentation of traffic.
Matt Goodridge (AdSense product manager) says – “The Countries report shows your performance broken down by the country of users who engaged with the ads on your pages, In addition to viewing a country breakdown for reports by ad type, bid type, and targeting type, you’ll now also be able to see a Countries report when viewing the reporting dimensions URL channel, custom channel, and ad unit. This will allow you to segment your traffic further and get a better understanding of your account performance in different locations.”
With the help of this into your performance you get more granular insights on a site level. For Owned sites a new reporting type is getting introduce. The latest reporting measurement for Owned sites will be a division of the Sites report. With the Countries report user will be able to combine the Owned sites report. For Owned sites for reports users will only be able to view country data breakdowns.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Marketers Can Determine Viewer Engagement with New YouTube Analytics API
May 15th
Peter Zmijewski
On You Tube up to one billion monthly users view and share your videos for marketing purpose. How many people are making interaction with your clips it is a big question for this new YouTube Analytics API came in market.
The new YouTube Analytics API helps you to determine viewing statistics and popularity metrics too. It also helps in demographic information for YouTube channels and videos.
People who are relevant to YouTube Partner Program can also receive reports by using the API . For all YouTube channels Analytics data is being collected by this and it is connected to their accounts. From a number of areas the API amasses data like mobile applications, embedded players and as the YouTube website.
You can use the API in your application in these ways-
Reports to exhibit YouTube Analytics data or send the report.
Make routine complex reporting tasks.
With other business applications, join YouTube Analytics data.
Create mobile applications which incorporate YouTube Analytics data. Etc.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Best Digital Strategies for the Coming Year
May 14th
Internet Marketing Guru
Digital investing continues to move up. When the IAB put out the IAB Internet Advertising Report for the whole 2011, it showed impressive 22 percent year-over-year growth for digital marketing plus gave further excitement for the digital marketers who operate in about every marketing channel present. As stated by the IAB report, the investments had gone up across the board
1) Investment in mobile, which proved to be the fastest growing, went up 149 percent.
2) Digital video had moved up 29 percent, up to $1.8 billion in 2011 revenue
3) Search revenues increased 27 percent to about $14.8 billion last 2011
4) Display retargeting increasing 15 percent.
An issue with the increase in the investments would be that they hint at a possibly very big problem in the marketing departments for brands in the globe. While spend would move up fast within a channel, a lot of brands still encounter a failure in a holistic approach for the managing of digital marketing, plus that may cause inefficiencies.
Marketers place a great deal on scalability. When they choose a bid management technology for paid search efforts, a lot of marketers understand that solution is likely to need a management of bigger campaigns in the succeeding year than it is to manage out of the gate. What marketers pass over would be technology’s need to adapt.
Making Information Available
It would be what we do. We ensure that individuals locate the data and information they require when they ask for it.
One would utilize paid search ads to make the data available regarding the products and services given. We would leverage the search engine optimization plus local tactics to make sure consumers near the locations could spot the stores, offices plus businesses. We would give local deals plus promotions to nearby customers hands through mobile.
Examples would see no end, but they all partake of the same task of connecting the consumers with information, data, products, directions plus other resources they look for.
All kinds of problems come up though when each marketing channel put data in its own silo. Duplicate information regarding store locations, products plus countless other kinds of critical business information reveals itself into misinformation. Putting in data accuracy plus integrity would take four times as long when four various venues manage information apart from each other.
Making a Single Data Source One
In the long run, marketers will request every kind of data housed in one location. They are to keep that data clean, accurate and versatile, and it is to fuel everything from local search towards display to voice search to paid search to SEO. One time it could even power digital billboard advertising, neurological advertising or any other kind of marketing application in the future you may think of. We would not be there yet, however marketers should not rely on the ultimate goal.
Marketing automation tools, as well as keyword research intensive tools like KeywordSpy would already aid brands in maintaining unified, clean sets of data that may be shared via many marketing channels. Big strides have been made in the last few years, notably in the areas for SEO and local search.
A couple of the top brands in the world are now adopting marketing automation technologies which would leverage one clean plus unified data to accomplish great things with simple plus drastically lessened workloads. You need to get location information, for instance. CMO would be getting marketing automation technology for the empowerment of hundreds of thousands of local dealers, agents, franchises plus retail stores to simply and effectively do promotions plus keep their location and contact information visible plus accurate.
The house data of the systems in a single spot for simple and effective updates to be carried out, and these would turn the updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings plus review sites and the like.
A single data source would go a long way to make sure consistent brand experiences for consumers across every digital touch point.
With the correct automation technology, organizations may leverage adaptive models for rapid testing plus adoption of new marketing channels come up. As new applications for data come up, some of the tools come up along with the industry, putting marketers in faster and more effectively. The benefits would be a lot, plus substantial.
Being an Advocate for Change
Probably this would seem all well, but it appears like it could be one’s problem to solve. What would a search marketer be supposed to regarding the holistic technology and data management thoughts?
To start with, you would need to care about making a difference plus beginning in your own silo. You may take on an active role in putting down some of the walls. Should you work in paid search, for instance, you need to begin collaborating more with SEO and the reverse.
After bringing down the silo walls, go further through encouraging:
1) Making an investment in technologies that evolve with behavior of the consumer and cater to technologies that emerge, gadgets plus resources.
2) Going closer to a single source of unified location, inventory, product plus other critical data.
3) Adopting content management plus distribution systems that would save time while putting up accuracy and visibility.
4) Cross-channel optimization plus analysis for the improvement of effectiveness plus accountability.
Keep in Mind the Future as You Plan for This Moment
Notably, we would need every resource that would aid us in accomplishing the goals of the year, but the good performances of today and tomorrow need not be mutually exclusive. The more one could bring together efforts and technologies across the marketing channels the more effective we could all become and more success our brads may achieve.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Get Top Tips To Make Mobile App Marketing More Effective
May 14th
Peter Zmijewski
To target mobile audiences Mobile app marketing is a promotional move toward. You can promote your product or service with great application. To drive new customers into their business more companies are using mobile app marketing.
Get some awesome tips to make your mobile marketing more effective –
Just distribute your app to many platforms-
On multiple platforms you should release your app because there are lots of probable customers waiting for you who are using Android platform, not iOS.
Give Authority of free downloading App-
if you do not be acquainted with anything about mobile app creation, then on the rise apps for mobile platforms can be costly. A good app programmer is needed to solve this problem. More complex your app means more costly the development cost, but for free app while using your app for marketing reason.
Create buzz about your app, utilize social media-
The best feed to promote your mobile app is -social media platform. on your website you should create a buzz. To create viral traffic social media is a good channel for your App.
Make high quality, problem-free the useful App-
junk apps are frustrating thing for Smartphone users. People gets confuse to choose best app for themselves. There is need to creat app that must be having high quality and problem free working. These features will gie more comments to your app by users.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Using Share of Voice to Get Ahead of the Competition
May 13th
Internet Marketing Guru
For a lot of search marketers, tactical approaches for the management and optimization of SEO campaigns would fill much of the time in the busy diaries. But as SEO and social media disciplines would merge, the importance of SEO and the social media disciplines come together, the importance would be that SEO is on the rise to a C-level agenda being a key driver of business goals which would include top line plus bottom line.
Having an understanding where the competitors would be positioned in SEO would be one significant aspect in the competitive landscape for the meeting of organic search goals.
There are a lot of ways to view competitive intelligence. A single framework would approach this from the content, authority, plus opportunity angles.
We would like to think of the opportunity aspect of competitive intelligence consisting of:
a. An improving share of voice: Understanding you and your competitors’ performance plus strategies, and utilizing this to make an improvement ofn your share of voice.
b. Forecasting opportunity: Quantifying the value of SEO opportunities
Technology Would No Longer be a Bottleneck
It had not been a long time ago that being able to understand the competitive landscape and actually try to forecast opportunity in SEO would be very much a case of consulting luck omens and viewing results we are given.
Developing SEO technology has given search marketers with much choice in tools plus fata from providers to aid us in understanding as competitive landscape. The SEO space would be viewing investment from innovative technologies as well as the integration between such technologies.
So technology would not be a constraint and we could start to view how this may aid search marketers understand, estimate value in a better way, and then scale the SEO campaigns. Lets see how to take advantage of this through competitive intelligence.
Eight Steps for Great Competitive Intelligence
There are many ways to search and evaluate competitor activity would be in the market. These would differ from detailed spreadsheet/manual analysis, through the utilizing of a number of free tools, plus finally to utilizing an Enterprise platform to bring together competitive analysis, opportunity forecasting plus workflow and productivity.
1) Make a Discovery of Competition
Competition and share of voice would be having an understanding how you would stack up against the competition. Share of voice would allow you to search the whole competitive landscape for a couple of keywords, the percentage of the keywords from the group they rank for, plus the number of keywords for which they rank. This would aid you in discovering new competitors plus make winning competitive SEO strategies.
Discover competition, measure you plus your competitor’s SEO share of voice. For the SEO strategies to be complete plus effective, you will have to be aware of who the competition would be. While much of the marketers have a list of the competitors they track, it could be likely that they face competition from brands and companies they could not be aware of.
One way that you can measure the competition would be to map the share of voice for each product or product category in relation to the keyword/keyword group. This is to give you an exhaustive list of competitors you need to track.
2) Make an analysis of the competition.
Spotting competitors would be a strong first step. The next step is assessing the competition and viewing how you would perform against them. There would be many ways to measure performance against them, plus all of them would be of importance.
Evaluate the competitor’s performance, plus the competitive landscape. Estimating value plus volume of all the keywords that a domain would rank for would aid you view the competitive field in more monetary terms, plus give you value based parameters to monitor plus track moving forward.
Key questions one may answer with a map would entail:
a. Would any company be dominating the market?
b. What keywords would they be strong? And where are they weak?
3) Track the SEO Performance of all the Keywords plus Keyword Groups
Having to keep track of performance would be a task that is complex, notably within the long tail. There would be three considerations that are broad in the tracking keyword performance for competition.
First, you need to make sure that you track the data by product, brand, theme, project or any logical grouping making business sens. Analyzing data via these groups will make it better for you to prioritize handling competition for particular groups.
Next, it would be significant that you track the organic/classic plus blended rank. Blended rank would measure rank among all the kinds of search results like test, images, video, local plus social results.
Next up, you would need to ensure that the segment of your analysis via the geography/search engines that are tracked.
The call to action from the analysis would be two-fold:
a. Place a light on the keyword groups plus keywords for which you would outrank the competition, in order that you can reinforce what would be working for you.
b. Call your attention to keyword groups plus keywords where you see stiff competition in order to take corrective actions.
This would lead to the next step for having the ability to track universal search performance.
4) Measure Plus Track Universal Search Performance
Google would continue to place more emphasis for universal results, showing image, video plus local results to make the search results relevant to the user. Tracking all this would aid you in better measuring your competitor performance. A couple of people would prefer to track competition manually or via Excel. But universal and local listings would make this a harder task.
Spotting where you would be positioned and where the competitors show up across images, videos, social, local plus mobile would allow you to make decisions on future investment moving forward. This would allow you to rank across not only one but a lot of multiple channels.
5) Have an Understanding How Competitor Social Media Activity Would Have An Impact On Rank
With Search Plus Your World, Google would signal a bigger importance for Google+ pages for the search algorithm. Understanding plus scanning social media signals including tweets, likes and shares would be of vital to understand plus track the competition’s social media activity, plus correlate it with rank performance.
Again, this would have to be performed at keyword group level. Once you have insight on how social media is to make a impact on the competition’s rank, you may get actions like ramping up social media activity for keywords where the competition is to benefit from social media.
6) Put Insight into Competitive SEO Strategies
The analysis in the previous steps will aid in painting a better picture of how you do against competition. While that would be a good way to reinforce what would be working and fix what would be not, it would not be enough. You would have to go down deeper into the competitions SEO techniques plus bring out new opportunities to make an improvement on share of voice—this is where real competitive advantage would be.
Once you have had a grasp of the SEO share of voice, where the competitors would rank for keyword groups that are important, you can now take competitive intelligence to another level. Now would be a good time to have an understanding on what your competitors focus on. The next sequence should give you solid visibility regarding your competition’s strategies while helping you discover the opportunities:
a. Make a list of the competitors top ranked pages. You need to ask yourself if the pages are in competition with any of the pages. If so, do the next step.
b. You need to understand the target keywords for such pages. Are you able to track such keywords? If not, you would have to track them—make logical groups for such keywords. Once you make this list of keywords, make sure that you always track the performace for the keywords and the relevant pages would be optimized for the keywords. Use tools such as KeywordSpy for this purpose.
c. In addition, map out the backlink profile for the competition’s top ranked pages. Backlinks would be a key driver of SEO performance.
7) Compare the Backlink Landscape with the Competition
It would really be significant to map out competitions backlink status. For the competition’s top-ranked pages, you need to answer these questions:
a. How many backlinks would the pages have?
b. What domains with high authority would link to them?
c. Would these domains link to you? If not, you will have an opportunity to link to them plus raise your rank.
d. How would the backlink profile for the competitor’s domain (and not just the top ranked ones) compare with you regarding number of links and value for the links? Such an analysis could call your attention to a linking project, utilizing white hat methods) to shore up backlinks.
As we have stated before, there would be a big number of tools that look into backlink analysis. The significant thing to keep in mind is that a lot of tools give you a lot of results so it is significant, regardless of the tool you employ, to put significant benchmarks accordingly, plus follow them in a rigorous manner. Make sure you go into backlink distribution through pagerank quality plus identify historical moves.
8 ) Compare the On-Page Factors of the Pages with the Top 10 Ranked Pages for Every Keyword
Lastly, it would be time to look into plus compare the on-page factors with the competitive analysis as we go from strategic awareness right into implementation. Knowing gaps, turning them to opportunities plus building recommendations on page factors would be significant to do in parallel with the off page strategies.
Utilize the knowledge to:
a. Acquire suggestions for on-page tags, notably titles, H1 plus meta descriptions
b. Make the case to do SEO improvements to the site in the company.
c. Give an education to everyone on the best practices for SEO.
Past Competitive Intelligence – Opportunity for Forecasting
Making an evaluation of competition plus uncovering opportunities would be one thing. Putting a business value on the opportunities plus managing the efforts based on the value would aid you in prioritizing your approach plus make your competitive intelligence initiatives focused on ROI.
At a point in the article, we had discussed revealing keywords that the competition ranks on that you do not, plus grouping them into business themes. Making a forecast of the dollar value of targeting of the groups will aid you in deciding the groups to go through with. It could also aid you in investing in SEO for such keywords.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Public Preview Of Windows Blue Coming In June
May 8th
The most persistent rumor concerning Windows 8 is that Microsoft would be releasing an update for it later this year called Windows Blue. Those rumors were pretty much confirmed as fact when a Windows Blue preview build was leaked in March. Now Microsoft has finally come out and confirmed that Windows Blue is indeed a thing.
Julie Larson-Green, Corporate Vice President for Windows, announced today at the Wired Business Conference that Windows Blue is the codename for the next major update hitting Windows 8 later this year. In an interview with Microsoft’s Brandon LeBlanc, Larson-Green gives us an idea of what to expect from Windows Blue:
Windows Blue is a codename for an update that will be available later this year, building on the bold vision set forward with Windows 8 to deliver the next generation of tablets and PCs. It will deliver the latest new innovations across an increasingly broad array of form factors of all sizes, display, battery life and performance, while creating new opportunities for our ecosystem.
It will provide more options for businesses, and give consumers more options for work and play. The Windows Blue update is also an opportunity for us to respond to the customer feedback that we have been closely listening to since the launch of Windows 8 and Windows RT. From a company-wide perspective, Windows Blue is part of a broader effort to advance our devices and services for Microsoft.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Glass And Impact On The Eyes
May 7th
A lot of kids are starting to play with smartphones and tablets very early in their lives. It may not be a good idea for kids to wear Google Glass, however.
Google itself says as much in a FAQ for the product. This is straight from the page:
Glass isn’t for everyone. Like when wearing glasses, some people may feel eye strain or get a headache. If you’ve had Lasik surgery, ask your doctor about risks of eye impact damage before using Glass. Don’t let children under 13 uses Glass as it could harm developing vision. Also, kids might break Glass or hurt themselves, and Google’s terms of service don’t permit those under 13 to register a Google account. If Glass is not for you and you wish to return it, do so before the end of the applicable refund period.
There are only six of the so-called “frequently asked questions,” and oddly one of them is “Can I use glass while operating a jackhammer?” Google’s response is, “Use caution,” noting that it will not protect your eyes from debris, balls, sharp objects, or chemical explosions. So, probably it is not a good idea.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Greater ROI with International SEO
May 6th
peter zmijewski
Ranking in search engines, particularly Google, is not getting any easier, but how frequently are you considering the search engines around the globe? Many in the industry see global SEO as only gaining in importance. In the Report stated that the majority of search marketers think that it is becoming more important for sites to rank in global search engines.
SEO marketers at global companies aspire to reach customers worldwide, and drive leads, revenue and traffic through global SEO initiatives. Looking beyond a single country also helps them demonstrate a greater ROI on marketing investments. Not only does this boost marketing ROI but also maintains global brand consistency while accommodating local nuances. A global concerted approach to SEO marketing addresses these needs.
It does not make sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place. In some cases, SEO would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.
There are a number of reasons why we recommend this, but one is that user satisfaction on your site can be measured much more quickly with PPC than with SEO. While expanding one’s market is generally a good thing, what people often forget is that you still have to maintain what you have, so make sure you have the resources.
If you have just enough resources to dedicate to a successful SEO strategy in your own country, it does not make sense to expand in that you’ll be drawing resources away from the strategy that’s keeping the lights on. In your international optimization efforts, you may also want to keep in mind some recent changes Google has made to its indexing systems. They are now treating some country-code TLDs differently in terms of geography vs. generic.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Click and Start YouTube NewFronts
May 3rd
Peter zmijewski
On 2 may 2013, YouTube took the stage at the Digital Content NewFronts in New York and instead of announcing a long list of new ventures (as most other media companies did), they declared that they were already where they wanted to be.
That’s not false bravado. YouTube is not just a website, it is a cultural phenomena. People have been shooting home movies for more than fifty years, but now we share those videos with the world. And we do not just film on the holidays. Now, we shoot video everyday and everywhere.
We all make jokes about the silly cat videos, the giggling babies and the overnight singing sensations, but YouTube is also where people go to see what’s happening in the world. It’s not always pretty and it’s certainly not always funny. You have to give them credit for cultivating such an incredible mix of content.
In a related note, DreamWorks Animation CEO Jeffrey Katzenberg took the stage to announce the acquisition of Awesomeness TV. This is one of the most subscribed-to, teen-focused networks on YouTube. According to The Hollywood Reporter, DreamWorks paid 33 million for the channel with the promise of additional payments if the channel meets revenue targets.
YouTube closed their presentation with appearances by some of the stars they helped create including Felicia Day, violinist Lindsey Stirling, Ryan Higa and a break dancing baby. Snoop Lion (aka Snoop Dogg) was also on hand for the festivities along with hip-hop duo Macklemore and Ryan Lewis.
A grand time was had by all and YouTube made their point. They don’t have to put on a show – they own the show. What advertiser is going to walk away without a piece of that.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
