In the fast-paced world of digital marketing, new trends quickly overshadow proven methods of connecting and interacting with consumers. Often, users determine these trends — and it’s up to digital marketers to keep pace.

Here are examples of strategies that are gaining traction among digital marketers and the audiences they seek.

1.Mobile marketing
Industry watchers have whispered about the transition to a wholly mobile marketplace for some time, but it’s never come totally to fruition.Through it all, desktop has maintained its status as king of e-commerce.That worldwide reign could be very close to coming to an end.This rank will become more important for businesses going forward as they optimize their sites for mobile.

2.Facebook auto-bidding
Essentially, this feature allows marketers to bid on the most important asset Facebook can offer to advertisers: real estate.Marketers enter an online auction in which millions of global users bid on impressions.Manual bids long have been the preferred method to place bids, but Facebook’s optimization update means auto-bidding quickly is gaining ground.As business leaders evaluate this new opportunity, they should consider their budget, audience and means of ad delivery.

Yet Shopify held a presence throughout the Magenta era, despite being one of the oldest shopping platformsThere are many reasons why this happened.Shopify tends to be easier to use than Magento and has a number of fantastic apps.It’s also the natural choice for businesses that keep a brick-and-mortar storefont in addition to the online platform.Shopify point of sale (POS) readily can manage both.

4.Content made for SEO
Search-engine optimization (SEO) is among the most-scrutinized facets of digital marketing.One day, it’s the face and future of the business.The next, it’s under fire as the worst kind of digital marketing.SEO has been inherently spammy in the past, with aggressive keywords stuffed into bland, unoriginal content.

5.YouTube ads
YouTube ads have come a long way since their inception.To many, it seemed the company misstepped by slapping an advertisement on every-other-video regardless of the content’s quality.Recently, though, YouTube has focused on contextual advertising.In the future, YouTube ads will get smarter and more sensitive, so digital marketers and advertisers can better pinpoint potential customers.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.