We’ve listed the demographics of the awesome people who helped make this second annual survey a possibility:

*SEO Specialist Expert: 34%
*Manager/Multi-discipline: 28%
*Business Owner: 12%
*Content Marketing Specialist: 10%
*PPC Specialist: 9%
*Social Media Specialist: 7%

Search Engine Optimization
Site audits are similar to routine visits to the doctor.To keep your (or your client’s) website healthy, regular audits are needed.Performing audits helps you identify errors and points out improvements to your site.It may be daunting to perform an SEO audit, and just thinking of it can make your palms sweaty and your knees buckle.

Other Takeaways

*31% of respondents spend an average of $51 – $300 on SEO tools per month, with almost a quarter (23%). getting away with spending less than $50 a month
*68% of respondents utilize remarketing campaigns.
*66% of respondents find remarketing campaigns to be effective.

PPC continues to be an essential aspect of digital marketing.Our research reveals that 42% ofrespondentsallocate most of their digital marketing budget to PPC and display ads.The survey also shows that being on the top three positions on SERPs results in the highest number of clicks for ads.It brings in an average CTR of 2-3%.

Social Media
In the battle of social media networks, Facebook is the clear winner among digital marketers, with 62% saying they would pick Facebook over any other social media platform out there.Digital marketers are also in agreement that Facebook is good for small businesses, with 80% of respondents saying the social media network is still an effective use of resources.This means that social media engagement has a lot to do with site visits and conversions.Other metrics include reach (6%) and followers (2%).

Content Marketing
When asked what they thought the most effective aspect of digital marketing was, 56% said it’s a balanced mix of content marketing, SEO, social media, and link building. However, among the mix, our respondents believe that content marketing leads the pack.In fact, 53% state they have a documented content marketing strategy.On what types of content are most effective at bringing in qualified leads, blog posts top the list at 41%, with long-form content such as white papers and e-books coming in at a distant second (14%). Other content types include video (12%), webinars (7%), and podcasts (3%).Yet despite its popularity, digital marketers don’t allocate a big part of their budget to contentmarketing.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.