One of the things I like most about search engine optimization (SEO) is the diversity of different approaches it offers that can work for it.You don’t have to use a one-size-fits-all, cookie cutter approach, and in most cases, you can’t.Some of them are obsolete practices, serving as remnants of strategies that used to work; in these cases,companies may not realize that search engines and best practices have changed.Others are the product ofwishful thinking, created by a logic that on the surface seems sound, but doesn’t reflect reality.

1.Keyword stuffing
Keywords are a somewhat divisive issue in the SEO world, with some people arguing that keywords are no longer a relevant consideration, while others claim they still have value for audience targeting and performanc evaluation.In any case, no matter whether you’re using keywords as the strategic basis of your strategy or you’ve abandoned them altogether, stuffing keywords into your content in the hopes of ranking for queries containing those keywords is a bad idea.

2.Engaging in link schemes
Link-building is an essential component of an SEO strategy.However, participating in link schemes as a way to build your authority faster is going to hurt you.As a general rule, any link built with the deliberate and exclusive purpose to increase search rankings may be considered an unnatural and harmful link; it could therefore be flagged as spam and drag your authority down.

3.Publishing fluff content
Each piece of content you create adds a new title and a new page to Google’s index, provides morecontent for your users to read and search engines to index and provides more opportunities to acquireconversions and inbound links.So, it stands to reason that having more content is a good thing.The problem is, many novice search-optimizers are blinded by this thought, and start churning out content in high quantities rather than paying attention to that content’s value.

4.Fixating on rankings
Keyword rankings are a good metric to measure for the health of your SEO campaign — but they’re only one of several.Assuming they are, are those keywords the kinds that would be input by future potential customers, or tire kickers?There are too many variables and metrics that influence the overall “value” of a position for you to obsess over a single metric like keyword ranking.That tunnel vision can compromise your interpretation.

5.Hiring cheap agencies or freelancers
Speaking generally, in SEO, you get what you pay for.Expensive agencies are expensive because they work hard,have more experience, offer more tools and spend time to make sure you’re satisfied.Cheap agencies are cheap because they blitz through their work without care, take shortcuts and probably outsource the work to even cheaper (and less qualified) people.Trying to save money this way could leave you with an inexperienced service provider, and if you aren’t careful, could land you with a Google penalty.You have a degree of flexibility and forgiveness in SEO.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.