Rank tracking is not all you have got to measure your SEO success.Keyword ranking is one of the over emphasized metrics to measure the success of an SEO campaign.Yes, you have to ensure that keywords are regularly tracked for website positions but getting obsessed can cut other important factors dead.

Challenges with Rank Tracking
The very first thing search engine optimization tries is to rank your website in the top position in the Google’s search engine result page.But putting too much emphasis on this metric to rate the success of the entire SEO campaign is too risky.The search results aren’t always consistent because of many reasons.

1.Location of Search
The location from where you are searching decides what kind of results you are going to see in the result page.Not just it plays a crucial role in the local searches, but it also affects the organic ranking as well.

2.Intelligent Search Results
Every search engine continuously refines your searches to make them more relevant to you.It means these algorithms are busy learning your search preferences and deliver the results based on this intelligence.

3.Competitive Keywords Vs Long Tail Keywords
Most of the times, the optimization effort goes in ranking those keywords which are high on competition. Is such an obsession required given the fact that majority of the searches are the long-tail keywords?

*Design Changes
If you are making any design changes to the website, in all probability, you can expect the rankings to go down regardless of how good looking the new website is.Although the rankings can improve, you’ll have to ensure that the new site is optimized even before you launch it.

*Loss of Good Links
The rankings may also suffer if you lose some of the quality backlinks.It may happen that the pages you linked to no longer exist or the link to your website was removed.Some high-quality, engaging content can bring the required traffic and lead to improvement in the ranking as well.

*Hosting Isn’t Good
If you recently changed your hosting, it may be a reason for the search engines to rank another website before you.Your website must be able to give high-quality experience to the visitors who may be looking for a fast page load speed.

Going For Keyword Indexes
Although keyword rankings are not an accurate indicator of website success, yet they must be tracked to find the key trends.An extension of this idea is the use of Keyword Rank Indexes.In this, instead of reporting on particular keywords, the rank of a query class is taken into consideration.So what is a query class?It is an aggregation of all the keywords which belong to the same idea; the product or service, so as to form a coherent group.So while drafting an SEO strategy for the website, you must not be obsessed with the ranks only.As more and more online users are getting aware, they are looking for product or service which can meet their needs in a perfect way.It implies that you should consider putting even more emphasis on the quality or the product and services which will enhance the overall experience of the customers.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.