Some SEO insights offer incremental improvement.Others can change your life forever.We need both.But today I want to focus on three life changing insights.As you can probably guess,these aren’t “tactics.”These are fundamental ways of looking at your discipline.

These are three key insights that master SEOs put in practice in their daily lives.

1.The Hustle Matters Twice As Much As The Algorithm
If you don’t put yourself out there, your SEO strategy is doomed to failure.I can pretty much guarantee some readers are scoffing right now. “This is supposed to be a life-changing revelation that will change my life?Get real.I already know this.”For some of you, that may be the case.But for most of you, I think the following is much more likely: you know this is what you’re supposed to do, you’ve heard of it before, but somehow it hasn’t quite sunk in.Somehow, something is holding you back, and you’re refusing to invest in the hustle.This is the only way to cross the bridge from theory to practice.And I guarantee when you start making a habit out of crossing that bridge, you’re going to realize just how much of the theory you come across is a waste of time.No reserve of knowledge is more powerful than your own history of attempts and failures.SEO knowledge isn’t power. It’s only potential.

2.If You Don’t Build It, They Won’t Come
More importantly, of the time you spend using the internet, you probably use a pretty small number of sites. Know why?Because most sites are built to be consumed instead of used.Most sites take lessons from their peers at the bottom, rather than the industry leaders at the top.What I mean is this: the page crosses a threshold.It ceases to be “content” and it becomes a free product.It’s something so valuable that people actually come to use it, not just to consume it.And they will likely use it more than once or twice.These pages aren’t always the highest converting, but they are usually the most heavily linked, second only to the homepage, and they are usually the most heavily trafficked, with the highest return rate.All of these things play a crucial role in rankings, brand reputation, and brand recognition.If you have to choose between “producing content” and “building something,” go with the latter.A tool, a platform, a community, or an “ultimate guide” is almost always going to draw more traffic and links than your next piece of “content.”I strongly believe that you need to produce content and build something.You need both.Most only have one.

3.If It’s Not For Anything Else, It’s Not For SEO Either
Google’s search engine is just a massive collection of interfacing code.It is interacting with a constantly crawled and updated search index. No single engineer at Google can possibly understand fully how their own search engine works.We’re talking about a massive collection of protocols, applications, operating systems, databases, and information retrieval processes.If you’ve ever dealt with complex code, then you know how much one small tweak can change everything else inadvertently.And I’m talking about the kinds of changes that don’t show up as “syntax error.”So if you’ve been studying all of those “ranking factors” hoping to “reverse engineer” the algorithm, you have presented yourself with a task that is quite literally impossible.We can only hope to find statistical tendencies, and you absolutely must treat every site and every SERP as its own entity with different sorts of factors taking priority.The idea that you should only do things that you would feel comfortable sharing with a competitor is laughable, and pretending search engines don’t exist today is even more impossible than it was when the guidelines were first written.But the implications are clear.If your SEO tactics are only helpful for SEO, and do nothing else for you, you’re on uneasy ground with Google’s guidelines.

Final Thoughts
Anybody who has been doing SEO for a long time know that those “pure” algorithmic SEO tactics fade with age.Only SEO rooted solid marketing principles continue to work for you in long term.A masterful SEO always has two eyes open: one on the search engine, the other on marketing. Remember, the SEO mindset is one of cumulative growth.We are looking for lasting improvements.Each incremental improvement is intended to tack more visits, more links, and more revenue to our long-term monthly figures, not just to this month’s figures.That means not just using tactics and strategies that the search engines will always be OK with, but using tactics and strategies that don’t strictly rely on search engines to have lasting, cumulative impacts.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.