In today’s competitive market, it is almost impossible to succeed in digital marketing without having a well-visited website.Online business accounts for a huge chunk of revenue theses days, and in many niches, buyers prefer to purchase the product with either a cheaper price or best value option.A while ago, a relatively new profession was conceived — search engine optimization (SEO).Today it’s evolved and has become a necessity for every online business.SEO empowers website owners to rank better in Google and generally, make more money in the digital landscape.There are lot of people who use the wrong approach, concentrating on the “publish and pray approach.” But there are a few who understand that like other professions, SEO is highly technical and must be implemented with care.One of the biggest challenges is keeping up with Google’s algorithm changes.The internet as a whole is constantly evolving, and great SEO efforts are needed for a webmaster to keep up with Google’s everchanging processes.

Take care of the technical aspects of SEO
Your website architecture and XML sitemap need to be flawless.Google robots, or crawlers, will gothrough your web pages from time to time, and they need to have full access to certain resources.This is where technical prowess comes into play.Your website’s architecture must be designed to improve customer experience and offer easy navigation.Otherwise, both customers and Google may not notice some of your content.Now, let’s talk about your domain as a whole.Your website needs to be registered in the country where you are conducting business.To achieve better results in local search, you should be thinking of having local domain names like .co and .uk.On the other hand, if you are a multi-national company, or if your services are provided solely through the internet, you can go for root domain names.Everyonebattles to get a .com domain, but you can choose any combination. Ranking in Google requires many other factors, and your domain name doesn’t really play a huge role in that.

Invest in keyword research
Every single blog post has to be strategically created.It has to be focused around one particular term or a phrase, otherwise known as the keyword.This keyword is exactly what your users are typing in google to find you.Your effort should be towards enhancing your content with the right keyword and appearing on the first page when users search for specific keywords.Obviously, the higher your success rate incontent marketing strategies, the higher your traffic and position in Google will be.Before creating content, you have to find just the right keyword around which you will build your content.There is no reason for you to pursue keywords with low traffic or high difficulty.Instead, you will have to find phrases that have medium traffic and low difficulty or medium difficulty and high traffic.

Blogs and great content matters alot
The era of publishing great content and conquering the world is long gone.In my opinion, great content is not king anymore because there is plenty of great content on the internet, and the land of SEO cannot have that many kings.Once you set up your blog and craft your content, you must focus on building links. In other words, you have to create visual content — either in a form of videos or articles — which will then be shared by other bloggers on their own websites.In a way, this represents the passing of authority from other sources to your own website.A backlink is a sign of trust from other professionals within your industry.Regardless of the products or services that you are offering, link building is a strategy that will improve your website ranking.That being said, you will have to promote the content. You can improve your SEO by focusing on longer content with lots of images, links and interesting formatting and getting more links and social shares.That being said, you will have to promote the content.You can improve your SEO by focusing on longer content with lots of images, links and interesting formatting and getting more links and social shares.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.