The digital world is rapidly changing and evolving.At the same time the competition continues to grow. To stay ahead of your rivals, you need to defend your market position and maintain your competitive edge.The good thing is SEMrush is constantly trying to deliver the best tools to help you achieve success and outdistance your competitors.

1.Get a better understanding of your competitors
Understanding competitive landscape is important to plan your marketing campaign and make informed decisions.Using SEMrush’s analytics reports you can get insight into your competitors’ strategies that contributed to their success and their areas of missed opportunities that you can capitalize on.The multiple reports will help you see your rivals’ best keywords, discover your new organic competitors, analyze their ad copies and keywords,uncover their advertising strategies and a lot more.Besides the ability to discover terms and phrases your competitors are getting traffic from, you can also compare keyword rankings of up to five domains.

2.Conduct a more effective keyword research
To expand your brand’s online visibility and establish credibility, you need to build a well-planned SEO strategy,focusing on certain keywords.A thorough keyword research is an inevitable step in developing a strong SEO strategy.What’s more, it’s important to keep searching for new terms and phrases to target on a regular basis, because your audience’s preferences might change.You need to keep abreast of trends and new topics to create content around them.The Related Keywords report provides you with a list of words that are semantically related to your query, including singular and plural forms, misspellings, acronyms, and abbreviations.These two reports help you discover the different keyword variations that are associated with a particular root word and expand your keyword research.

3.Discover new advertising opportunities
It can be quite expensive to advertise online today.Indeed, paid media is one of the toughest parts of any business.To wisely plan your advertising budget strategy and make sure your PPC campaigns don’t burn up your company’s money, you need to make your advertising decisions based on data.SEMrush will show you what works and what doesn’t for your competitors.

4.Discover fresh ideas and supercharge your content marketing
From time to time, every writer struggles to come up with new content ideas.This writer’s block can strike anyone,whether you’re a newbie or an experienced content creator.You can use SEO Ideas, a powerful tool for writers that will provide you with related words to include in your content based on who is ranking for the keyword you’re targeting.You’ll discover the most used terms and phrases and see how many of your competitors used each related word in their content.The SEO Content Template report will help you create new SEO-focused content.The tool provides a template of ideas and recommendations for how to create your content to optimize for your certain keywords.

5.Build a strong personal brand
One of the most effective ways to gain advantage in business is having a strong personal brand.In the digital era it’s more important than ever to invest your efforts in building your brand.It helps businesses gain individuality and get access to better deals and relationships.When you have a strong personal brand, clients will naturally want to come to you.By monitoring your online reputation, researching your rivals’ promotional activities, and finding referring domains with high authority and SEO potential, you can effectively generate an effective marketing buzz around your brand.

6.Avoid making common SEO mistakes
If you want your website to rank well in search engines, you need to understand the basics.Very common mistakes prevent site owners and webmasters from getting the desired ranking.Nevertheless, developing your basic technical SEO skills will allow you to fix all issues your site has and improve your Google SERP position.

7.Find SERP features that are worth optimizing for
Over the past several years, the landscape of Google features has significantly changed.The search engine now displays multiple features, including Knowledge Graph, Local Pack and Featured Snippet to name a few.If you want your business to be competitive you need to take into consideration all the SERP changes and develop a plan how to take advantage of them.The latest SEMrush widget added to the Organic Research report allows you to see if any special search engine results are displayed by Google for keywords your competitor is ranking for.You can also check the percentage of terms and phrases that trigger a particular SERP feature.

In conclusion
In the ever-changing digital world it’s important to be adaptive, flexible, and agile.You need toembrace the changes and shape your marketing strategy in accordance with how online environment changes.


Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.