CEO Keywordspy | Internet Marketer
Rise of Negative SEO
Recent events like artificial link cautions from The search engines Google, over SEO filtration and blog systems being deindexed by The search engine Google, the concern of backlinks being able to damage a website has increased again.
The biggest concern is the issue of ‘negative SEO’, which is damaging your rival’s rankings to help you move forward away from them on the internet Google search results.
Some webmasters are very concerned about what negative SEO, here you will clear this concept:
Real Negative SEO:
Suppose that a certain tolerance of search engine optimization an entry of analysis for a site before they fine it for being over optimized.
More authoritative site such as Amazon can tolerate more dirt in their site buildup. ‘Dirt’ means spammy links, blatant keyword stuffing and duplicate content.
On the contrary, a smaller, recent new site has many forces working against it. For example, it might not have much content, backlinks directing to it. So right off the bat, we can see a few reasons why the search engines wouldn’t rank this site in the same category as Amazon:
1. Thin content considered as a Duplicate content.
2. Onsite SEO manipulation includes excessive footer links or keyword stuffing.
3. Spammy link profile like; blog network links, forum, or social bookmarks.
On comparison, Amazon has a great number of quality backlinks, user produced content loads, superb website design, and a quick page fill time. It’s easy for Google to title Amazon as power because of all the positive alerts the website has.
To protect your site against negative SEO you need to just follow standard SEO guidelinesincludes useful content for the people, good site structure & best web design on your site with clean link profile.
Source: Searchenginejournal
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
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