The emergence of smartphones has changed the face of digital marketing, whether it is SEO, SMO, PPC,Responsive Web Design, and so on.Strategies nowadays are built by keeping the mobile audience as the prime factor in the mind.PPC is the form of paid marketing that delivers instant results, and if it is performed in a full-fledged way, it can dramatically boost your business regarding leads and revenues. But, if it is done casually,then the result could be distressful for your business.

Use Call Only Campaigns – If Possible
According to Google, using call extensions in PPC can increase CTR (Click-through-rate) by 6-8 percent. Adding phone numbers to PPC campaign allows and encourages buyers to contact businesses directly.If you use this extension, it will simply place a ‘Call’ button on your PPC ad.

To Find Maximum Potential Buyers AdWords
you can catch your customers at peak times.For assured improvement of your PPC campaign, you can narrow peaks down by hourly slots of every day of the week.So, using AdWords during high times will help potential buyers find your brand mush faster as it is an excellent way to show your ads whenever a customer searches online.

Focus on Local Clients:For Boosting Sales
The advent of smartphones has boosted the search for the local information.Thus, focusing on local customers can give you outstanding business benefits.You should create a flexible PPC campaign to target your local area,city, and state.Focusing on local customers reduces your costs and enables you to target maximum potential buyers in your local circle.

Use Ad Extensions:To Make Your Ad Worthwhile
Use of ad extensions in PPC campaign not only enhance quality scores but also improve CTR.If you avoid using ad extensions or use irrelevant extensions, then you PPC campaign may end up in a fiasco.Aside from this, use of ad extensions enables you to provide your audience different options.Therefore, use ad extensions as they can prove to be a complete game changer for your business and help you to attain high PPC conversion rate.But, only when you choose and use them wisely.

Check Your Quality Scores: It Matters a lot
Google rates the quality of your keywords on a scale of one to ten, with ten being the best score.Further, in Google Analytics, you can go to “columns,” click on “attributes,” then click “quality score” to check the effectiveness of your used keywords.If you find your keywords are not performing, then you can change it.Google Analytics offers you an excellent way to get crucial insights for your existing keywords. Further,it saves money and time by allowing you to remove additional search terms.

Optimize your Landing Page for High Conversion
Optimization of a landing page is crucial for the success of PPC campaign.A landing page must containhighquality information along with relevant keywords that explain how the products or services you offer can solve the problems of people.Make crucial changes to make your landing page impactful so that it can complement your PPC campaign and let you attain high conversion.

Final Words
PPC is an important technique of digital marketing that needs extra attention. Otherwise, all your efforts may end up in a fiasco, and it will be a complete wastage of time and money.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.