Peter Zmijewski
CEO Keywordspy | Internet Marketer
Greater ROI with International SEO
May 6th
peter zmijewski
Ranking in search engines, particularly Google, is not getting any easier, but how frequently are you considering the search engines around the globe? Many in the industry see global SEO as only gaining in importance. In the Report stated that the majority of search marketers think that it is becoming more important for sites to rank in global search engines.
SEO marketers at global companies aspire to reach customers worldwide, and drive leads, revenue and traffic through global SEO initiatives. Looking beyond a single country also helps them demonstrate a greater ROI on marketing investments. Not only does this boost marketing ROI but also maintains global brand consistency while accommodating local nuances. A global concerted approach to SEO marketing addresses these needs.
It does not make sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place. In some cases, SEO would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.
There are a number of reasons why we recommend this, but one is that user satisfaction on your site can be measured much more quickly with PPC than with SEO. While expanding one’s market is generally a good thing, what people often forget is that you still have to maintain what you have, so make sure you have the resources.
If you have just enough resources to dedicate to a successful SEO strategy in your own country, it does not make sense to expand in that you’ll be drawing resources away from the strategy that’s keeping the lights on. In your international optimization efforts, you may also want to keep in mind some recent changes Google has made to its indexing systems. They are now treating some country-code TLDs differently in terms of geography vs. generic.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Click and Start YouTube NewFronts
May 3rd
Peter zmijewski
On 2 may 2013, YouTube took the stage at the Digital Content NewFronts in New York and instead of announcing a long list of new ventures (as most other media companies did), they declared that they were already where they wanted to be.
That’s not false bravado. YouTube is not just a website, it is a cultural phenomena. People have been shooting home movies for more than fifty years, but now we share those videos with the world. And we do not just film on the holidays. Now, we shoot video everyday and everywhere.
We all make jokes about the silly cat videos, the giggling babies and the overnight singing sensations, but YouTube is also where people go to see what’s happening in the world. It’s not always pretty and it’s certainly not always funny. You have to give them credit for cultivating such an incredible mix of content.
In a related note, DreamWorks Animation CEO Jeffrey Katzenberg took the stage to announce the acquisition of Awesomeness TV. This is one of the most subscribed-to, teen-focused networks on YouTube. According to The Hollywood Reporter, DreamWorks paid 33 million for the channel with the promise of additional payments if the channel meets revenue targets.
YouTube closed their presentation with appearances by some of the stars they helped create including Felicia Day, violinist Lindsey Stirling, Ryan Higa and a break dancing baby. Snoop Lion (aka Snoop Dogg) was also on hand for the festivities along with hip-hop duo Macklemore and Ryan Lewis.
A grand time was had by all and YouTube made their point. They don’t have to put on a show – they own the show. What advertiser is going to walk away without a piece of that.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Benefits of Video in Internet Marketing
May 2nd
peter zmijewski
Video is an immense medium to communicate information to a variety of clientele and potential consumers. As an alternative of dense text, video provides visual and auditory stimulation. Part of doing SEO is optimizing your site with rich content media. One of those medias is video.
Bounce Rate:
Content loaded video on your site can help to reduce your bounce rate by providing the latent customer or existing client with engaging material that will keep the visitor on the page longer.
Help You to Rank higher:
You are 53 times more likely to rank with a video, vs. ranking with text alone. The reason for this variance is that there is still less struggle for videos than there is for text content.
Get Your Links:
Have you seen the viral Harlem Shake videos? Everyone from corporations to news teams to sports teams have gotten in on this viral video sensation.
Links through Social Media:
There are tons of other sites that you can submit your video to other than just Facebook and Twitter. Sites that you may not even be familiar with. Sites like Reddit, Tumblr, Digg, StumbleUpon and Google+. Not only will this boost your viewership and subsequently your ranking, but it will also aid in creating more conversions.
Embed Source Links:
Including a script in your videos embed code, with a link back to your website as the source, can also further link building.
Video as Content Creation:
One of the awesome things about creating a video is that you can repurpose the video for a multitude of other content creation.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Basic On-Site Internet marketing Strategy
May 1st
Successful Internet marketing essentially encompasses two main areas of implementation:
Efforts of the Off-site that include stuff like media relations and link building, and tactics of on-site that comprise every nuance your content must grip to acquire Google’s attention. You have great tactic of off-site SEO techniques but you cannot achieve high ranking without equally stellar on-site strategies.
There are some core things to discuss which your website must display for ranking well. Each and every SEO strategy starts from the core basic techniques.
You can have scads of fantastic off-site SEO techniques, but you won’t achieve the rankings you dream of without equally stellar on-site strategies. Internet marketing can never boost your ranking without a few core website elements.
To displays all your content pages of website must have XML sitemap, a format search engine bots can read. Check Robots.txt file in the root directory which communicates to search bots to index the pages. 404 Error Pages should be customized with your logo because these pages can create a dead end. And error pages should include relevant areas of your site so that user’s can find what they’re looking for.
Shorter URL Structure is also a lot easier for users and bots to comprehend and keep them descriptive. Page Titles should be descriptive and concise.
Headings (H1, H2, H3) on website pages with page’s key terms help to divide the content into coherent sections, providing more value to search bots trying to decipher the content. Check regularly speed of the site and doesn’t have high file sizes of the content that bog down load times. To get visitor’s attention meta descriptions should be rich snippets and accurate that can increase the click-through rates of your listing.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Let’s See What Matt Cutts Says About SEO Mistakes
Apr 30th
Matt Cutts talks about major topic relevant SEO mistakes. According to him not having a domain, is also a big deal, he admire that not having right words on the page may also be a huge reason to not to make your site be crawled.
He forced to keep the things that people would be likely to look for on the page. Compelling content and marketing is needed counting things like talking to newspaper reporters, instead of thinking of “link building”. He also forced to have good titles and descriptions; it should be like to impress the user to click on the search result. Bookmarking of website is also needed.
Cutts Says- “Something that lets them know you’re going to have the answer they’re looking for – something that makes them understand this is a good resource,”
The advantage of webmaster resources should also take. talking to people online in Google’s Forum, even mentions Blekko’s link tool, webmaster videos, attending search conferences and Google’s blogs have also been suggested ny Matt Cutts.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry..
Support for Microsoft Office Documents Added To Chrome Beta for Desktop
Apr 29th
Peter Zmijewski
Now you can directly open Microsoft Office documents in the browser. We can say Excel, Microsoft Word Powerpoint files all can be easily acceded in browser if you are not having open Microsoft Office.
As Google firing a warning shot across Microsoft’s bow it could be interpreted. For only its users it is being watching by as according to Google.
Via Office files Chrome Office watcher also defends you from malware delivered. Sandbox has been added to impede attackers who use compromised Office files to attempt to take private information or monitor your activities. Microsoft Office files can be seen in Chrome if you wish to. You firstly need Chrome Beta for this. Chrome Office Viewer is also a beta. Google help users to remove any remaining bugs, while anything goes wrong in the Office Viewer, It submit bug reports for this.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
A new Feature Tested by Twitter
Apr 26th
Peter Zmijewski
To make Twitter more useful it is testing a feature to help you surface Tweets in your vicinity. Thus it is a report but if comes in real, It will be a great news to make happy all Twitter users.
This new feature will allow user to users to find out tweets from other users within a certain radius. Twitter Is currently testing it. Surfaces tweet work is being done by “discovery” tab, about “what’s happening now. What to show you, it is not clear, don’t know how Twitter’s algorithms decide it.
It is type of deal like “people in your general network”. It seems like honestly it is not helpful. Twitter has for all time thought more global than local. It is being limited by you that by city, which Twitter trends you’re shown. As we know it is Twitter’s trend and it is available only by city.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Looking For A PPC Ad Niche
Apr 26th
Perceive that you would be stuck with a not-very-great market or competitive environment? For search marketing, you always have more control over factors that you might regard.
What control would you have over search competitors plus prospects? There would be a lot.
Initially, you get to think where to advertise (which would mostly determines who would acquire your ads), via geo-targeting, keywords, plus placements.
a. Geotargeting: Have a tough national competitor? You may outcompete them via spotting the top 10 markets plus running regional plus local campaigns for those markets.
b. Keywords: Not a fan of the search scene regarding the largest volume keyword? You may drop it, or modify it, or select longer-tail versions that would allow you to compose more targeted plus powerful ads for a valuable minority compared to those that are uninspired many. Making use of a keyword tool such as KeywordSpy allows you to explore more options for a term to use.
c. Placements: You would also not need to fight for a great position for AdSense sites with many ads just because the sites would totally be relevant to the product. For the Display network, where the biggest attraction strategy would be flashy interrupting, you may advertise on sites that could grab the major market demographic, not only sites regarding the specific product.
Attraction Strategies of the Ad
Once you have exuded your way going into a niche that is productive, you may now focus on an attraction strategy.
For search marketing, you attract with ads. While there would be a lot of ways to make an ad to allow searchers for self-select, two big ways to determine who clicks the ads plus visits the site, which would include voice plus mentor.
Voice
The ad would not just be words or images that are displayed on a pixilated screen. The prospect would view the ad and gives a voice or personality.
Boring ads would be attributing to boring voices. A couple of ads would be hip. Others show caring.
Ad voices would be humorous, conspirational, dismissive and the like. One easy way to give the ad a voice would be to compose it in the manner a person of that quality would write.
Not only will a particular voice connect in a better manner with particular market niches, you may deliberately exude a notable voice to determine the market niches to play with plus which to leave alone.
Being a Mentor
One more important attractor, rarely utilized, would be the implied mentor. The hero would get a call to adventure at a point in our lives, an invitation to pass by the safe plus somewhat unsatisfactory normal world and go into a dangerous world. One would deny the call, until they find a mentor, the older plus wiser individual who views true potential, plus aids it to see yourself.
There are many types of mentor, and various kinds of attracting various Heroes. There would be a wizard, who talks to the visionary who is hesitant; the magician, who would appeal to the engineer plus technician, and the great veteran, getting the young warrior.
How would such mentors show up in a real market?
Let us view someone’s advertising hand tool.
1) The wizard would advise that you say no to power tools that are not needed, plus collaborate with nature.
2) The magician would state that hand –forged tools would make you more productive and efficient. Do not allow the tools hold you back.
3) The grizzled vet would say that you have settled for substandard tools, and you have to raise your standards.
Each of the stances would invite the prospect would be a various adventure, even if the actual purchase could be identical.
So in the following moment you feel pegged to a market, you need to exude a strategy to repel plus attract, making an environment where you could flourish.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New AdSense Ad Size Launched By Google
Apr 25th
Internet Marketing Guru
The launch of a new ad size for AdSense has been announced by Google today.
As it is 970×90, known as “super leaderboards and newly adopted IAB. for advertisers this bigger ad size is another visually impressive placement. With the help of this future adviser can promote their products and services on extensive screen.
It is new to network since the 970×90 unit. Primarily text ads in this format would be appearing currently. In a column layout the new super leaderboard ad unit is able to show four text ads organized in a column layout. When for this unit, we enable image and rich media ads present ads in the size of a 728×90 unit will be shown primarily. For the 970×90 we expect that the inventory of image and rich media ads will develop and you will be able to see additional full-size display ads being served.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
How Mobile Search Becomes A Missed Opportunity for SMEs
Apr 24th
With Internet usage on smartphones on track to overtake desktop browsing come early 2013, it would be a surprise that businesses both large and small would not be taking advantage of mobile search.
It has been revealed in a recent study that 46 percent of local businesses would not be visible when users search via smartphones. For local businesses that would take the step to improve visibility for smartphones view the benefits, with 44 percent encountering more customer inquiries. With the time for mobile revolution apparently being at the moment, here would be a couple of techniques to aid SMEs take advantage of mobile search and move ahead of their competitors.
Local Listings
Both the search engines Google and Bing give free local listings in Google+Local and Bing for Business. Making a setup and completing the local profiles will enhance the visibility of the company in the SERPs for particular keywords.
Though it would seem obvious for the majority of online marketers, just 16 percent of local businesses had registered the business on Google+ Local (once referred to as Google Places).
Local profiles would not be left Google+ Local or Bing for Businesses. There would be many other local profiles that SMEs have to be adding to the business, plus Yelp, Brownbook, Hotfrog, Crunchbase.
When making local profiles, it would be necessary that you utilize similar information for all websites. This would include giving the same address plus phone number across the board.
Make the Website Mobile Friendly
Making the site easily accessible for a lot of devices is becoming something needed with the vast range of the tablets, desktops plus smartphones at your disposal. With 70 percent of users taking action in an hour of completing a search via the smartphone, making a mobile-friendly website becomes more appealing.
With much of the SME businesses utilizing open source CMS platform, making mobile friendly website could be very easy.
For those who have a hand-coded website, other services would be appropriate, giving a mobile-optimized, top-level domain to function together with the normal website.
You have to ensure that the mobile-friendly site URL (or .tel) would be added to the local listings to give the user the best possible experience when making a search via a mobile device.
Make an Optimization for Both Mobile &Local Search
With Google stating that above half of all search engines on a mobile phone contain local intent, it would be necessary that you optimize the website for the local area.
There would be a lot of factors to keep in mind when you optimize a site for local search. Local SEO factors would give great information on what individuals regard as the most significant factors.
Some factors would include: business address, location targeted keywords, local citations, and location in title tag.
For local search, you would need very good and accurate tools to help you find keywords. And such information is hard to come by. That is why KeywordSpy is a good source for keywords, as it actually presents to you what your competitors are using, both on the national and local level, for both mobile and desktop interfaces. What’s more, you can use it to give you related and similar keywords to what you would intend to use.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
