Peter Zmijewski
CEO Keywordspy | Internet Marketer
Five Things for Optimization Testing
Jun 1st
A. Locate the points of the customer through listening to the Front-line Team Members:
A couple of the ideal suggestions you would need to optimize the conversion process would arrive at the prospects as well as customers who like the brand but despise the process. These would be average joes that for what type, would locate major hardship in navigating, putting in information in a form, placing an order, and even registering for products and services to actually ring in before throwing in the towel.
Take note:
1) Should you have a call center, you would need to locate if they have specific metrics that are located around website unique questions.
2) Should you have sales representatives, you should inquire with them what they inform customers to do that could not be intuitive to first time utilizes of the website.
3) Should you have technical support reps on email or live chat, try to see how they make a diagnosis of problems clients could be having with looking for self-help information.
B. Sample A Bit of your Company’s Products and Services:
It would not be given enough emphasis to go into the shoes of customers. Of course it would help to have an assumption of a persona who is angry and make a pretension that you have less than 5 minutes to commit anything you would need.
Here would be a couple of pointers on how to kick tires for the products and services:
1) Get yourself geared up for a normal and non-staff account, even under a name that would be assumed or covering up as a relative.
2) Attempt to make a validation of a couple of the pain points in the first tip.
3) Make attempts for a lot of conversion scenarios, including a prospect, and as a customer.
4) Make a determination of how easy it would be to upgrade, downgrade or cancel, putting emphasis on the language and user experience if such.
C. Make an Establishment of the Conversion Testing Requirements and map the Potential Risk in the Product Lifecycle:
Create a culture of conversion testing through baking it into the product or client lifecycle. There could be things that could go wrong from the first conceptualization of a product or service up to delivery, notably when development cycles turn out wrong.
Do not squander time on content, calling to action, as well as segmentation opportunities that you had acknowledged early on. A lot forward thinking establishments contain sessions for lessons that are learned in projects that are rife with conversion optimization ideas that are to be tested.
D. Make Leverage on the Web Analytics Information for the Segmentation of Test Audiences:
Putting in web analytics data together with testing problems is the norm nowadays. A couple of testing platforms would even enable tagging of pages or processes in a manner that would mimic analytics solutions, but could be employed for segmenting test audiences. In the case where the analytics data would be there for segmentation, make sure to sample various scenarios including
1) New versus a repeating visitor
2) Customer against a non-customer, which could be as easy compared to defining a segment for the users that had never made the login.
3) Cart abandoners, cart lingerers, cart hoarders against quick purchasers.
E. Make an Analysis of the Competition:
At times the best original score would be a remix. Though no two websites would be the same in terms of the behavior and customer experience, the products of similar structure and services would attract customers and prospects. You should do a favor and ferment the visitors from the headquarters of the competitors, and probably even the whole state.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Tips To Publish Your Content For Links
May 31st
To create quality content such as a blog post, video, tool, or mobile app. Now it’s time to market that content for links. These strategies can be used by both large and small sites.
Set your goal of getting the content top rankings. Once that happens it will naturally acquire more links as larger numbers of people are finding it in search engines. Top ranking content gets linked to more often. Plus, the benefit of increased traffic to your site.
Some tips are given below:
Reverse Engineer:
One approach is to find similar types of high ranking content, and analyze what that site did to market the content. It will take some research, but the knowledge can then be applied to promote your other content as well.
It might surprise you that they may only be using a couple approaches, such as getting articles published on other sites with links back to the content, or even listings in paid directories. Other sites may have spent time developing relationship with bloggers or journalists, while others may be involved in online communities for their industry.
Paid Directories:
Despite what you may have heard some directories are still useful. The trick is finding them in the midst of all the worthless ones.
The simplest way to do this is to create a list as you’re looking for them. Then only submit to the ones with the best quality signals.
Some quality signals to consider are the quality of other sites listed, recent Google cache of page, their backlinks, age of site, and if they’re selling links.
Get Published:
Spend time getting published on other sites related to your industry. Instead of having the link point to your homepage, or product page, have it linked to the content you’re promoting. Remember the goal is to get that content top rankings so it will attract more natural links, and drive some traffic.
These above tips are used to publish your content for achieving the top rankings. By this it gets the more links & traffic. So good link building is good for good marketing.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Advertisers in US Passing on Local Search Marketing
May 30th
There are many national advertisers and marketers that ought to but not fully utilizing of local search marketing techniques.
Marketers underwent a survey from national US brands, but did not capitalize of the most basic of the local search marketing techniques.
There had been a survey of marketers in the US national brands that have in excess of 500 physical locations; and2/3s of the respondents had come from the usual retail.
While about 70% of those who took the survey had mentioned that they made made a spending of more than 60 percent for the budgets of local marketing, the survey had also stated that a lot of the national companies are not performing the basic blocking and going in on local search advertising.
Here are some stats that are of note: (a) People in excess of a third would not be actively doing marketing for local directories including YP.com or Superpages.com; (b) Forty percent would not be actively managing the local business listings on Google Places, plus the Bing Business Portal (c)45% are not willfully engaged in paid search and (d) 55% would not actively be making use of local review sites.
It appears that the primary reasons for these would be lack of money, which comprised 58% and lack of awareness of opportunities which are local 32%.
It could just imply that local search is an enigma to many marketers, while there still being a chance in local for all marketers.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Email Marketing Success
May 29th
To deliver right messages at the right time to the right place is very difficult but it is possible but the technologies i.e. successful email marketing by marketer to every customer.
Preferably, if we had unlimited sources and endless understanding on our clients, we would boost the encounter for each client.
The objective of a buy verification concept is to verify the buy, support the brand, and open the discussion for additional goods and services. Getting the concept into the mail within a few moments is crucial.
With this concept, you validate the buy, build additional brand value, and begin a discussion with your client. Preferably the concept is appropriate, but that is an SEO strategy, not a must-have. Immediate appearance after buy isn’t just important for conference client expectations; it also helps avoid an expensive client support call to track down a losing concept.
Email marketing teams are always segmenting their customer base. Understanding the customer time zone or best mail time can be as important as knowing whether the customer is a male or female.
Marketing via email groups are always segmenting their usage. Understanding the client time location or best mail time can be as important as knowing whether the client is a man or woman.
Source: Clickz
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Social and Search – Why Both are Needed for Small Businesses
May 29th
We would want to address this question using data from surveys made as of late stating how consumers would utilize search as well as social networks in the terms of local and small businesses. And we have to add that as consumer, they utilize search and social in a different manner.
In a recent local search study, it has been found out that, that when individuals locate local business information, they require the basics, including the phone number, the address and the hours. Such things would be above the other kinds of information needed like the URL, directions, etc.
They would also be above the social aspect, which would be ratings and reviews. Search would be largely fact-based and not social/opinion based.
But not many people search on social network sites. While it is a number that grows, just 15% list of the social networks which would be either the initial or second choice for looking for local business info.
Most of those who use social networks to look for local businesses utilize Facebook.They have most likely “liked” the favored local businesses, and looked for Pages on Facebook to check if there would be any deals or specials, or locate the address or phone number at once. As a matter of fact, just a few number of consumers utilize social networks for the location of local business information.
Few searches are done:
a) As social networks would be not search engines
b) As habits would be difficult to get rid of. Should you be looking for something, you would need to proceed to a search.
c) Social network would not typically give the type of information individuals would be looking for.
So why is social media still a significant aspect of small/local businesses? This is since search would not be everything.
The local search study has shown how social networks have had an influence for consumer business thinking. 63% of those who had been surveyed would be more likely to utilize a local business should it be seen on a social networking site. This number would be down somewhat from a survey last year, but would still comprise a great chunk of decision making.
In this same study, 72% had stated that they would be more likely to utilize a local business should one of the connections would show it. The power of personal recommendation would be strong, and this would be more successful on social networks at the moment.
You could proceed to Google and go to the jewelry store, for instance, but at times you would rather have recommendations of colleagues that do not have a root in SEO, but what happens in real life
While local businesses have to put out all of the time into social media, local businesses would need to exert visibility and availability on social networking sites. So for bothe search and social media, time should be dedicated to both.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Paid Search Metrics That Are Overlooked But Which You Need To Pay Attention To
May 28th
Paid search relies heavily on numbers. Should you not be a fan of the basic functions of math, you may expect a tough time regarding talking with the peers for paid search marketing.
But there are other metrics that are new or not used much enough. Such metrics could get additional insight and give optimization input.
1) Ad Group Impression Share:
Google has put out a new ad group referred to as impression share metric only about last month. It is similar as campaign level impression share, but at a level more granular. Such a metric would assist you in the ad group level would give the great ability for accurate reporting for particular keyword groups as opposed to the bigger bucket campaigns. In the past, individuals had made campaigns for a particular keyword put to work surrounding the metrics constraints, putting up the visibility
2) Top vs. Other:
The top vs. other keyword metric would be of use to understand where the ads are showing up. People usually would not have an understanding between the number 1 position, and its location. Such a metric would increase insight for the difference.
For instance, a keyword could come up on a report having an average position No. 1, but such a metric would give allowance to the advertiser for understanding of the percentage above the organic rankings as opposed to the side rail. The impact brought about by the distinction on click through rate has an importance.
One instance would be an advertiser could notice a decrease in CTR for their account, but had not undertaken other changes to the account. Such a metric could aid to validate why this has occurred compared to a change in competition.
3) Device-Level Reporting:
Device-level reporting could most probably be leveraged this year more than in the past. But many people would not be leveraging it at all.
Should you not be utilizing the metric, you may not be thinking about the differences for performance among mobile, desktop and tablet gadgets.
Many things have been put into writing, and given proof on variances of the performance. Such differences are driving the performance, and the manner one markets to consumers. One has to have an understanding of such differences to evolve well in a digital connected globe.
To sum it all up, there are a lot more significant metrics for the management of the paid search program for an ongoing time—these would just be a few to enable you to think. But for those who wish to optimize more at the next level. Such metrics would be the right things to start.
To have genuine success in the industry, we have to encourage ourselves to have a deeper perspective of metrics, and so that we could run paid search metrics in the best possible manner.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Gets 250,000 Requests to Remove Copyright Urls
May 25th
Google receives more than 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google has received 1.2 million requests from 1,000 copyright owners to remove pages from 24,000 websites from its search results.
Microsoft was called out as the biggest requester as of this month, with the British Phonographic Industry (BPI) listed as number two in most requests for May.
This month alone, Microsoft has requested a total of 543,378 URLs to be taken down over fears of copyright violation. BPI came in a distance second with 162,601 URL take down requests.
Google Senior Copyright Counsel Fred von Lohmann, “We believe that openness is crucial for the future of the Internet. When something gets in the way of the free flow of information, we believe there should be transparency around what that block might be.”
Google’s Transparency Report has been around since 2010. In 2011, Google added new features to its transparency reports, later adding user data requests. Before this month Google only reported on government requests to take down copyrighted information, but starting in May they started reporting on copyright holder’s requests.
Removal requests have seen a vast upswing in the past two years.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Entrance of Google in Motorola Mobility
May 24th
Today Google’s chief executive, Larry Page, announced that they have closed the deal on their purchase of Motorola Mobility. Larry Page further wrote with explaining Google’s decision to enter the mobile business, “many users coming online today may never use a desktop machine, and the effect of that transition will be profound–as will the ability to just tap and pay with your phone. That’s why it’s a great time to be in the mobile business”.
He also went on to declare that current CEO, Sanjay Jha, will be stepping down from his position and thanked him for his efforts for “building the company and placing that big bet on Android”. He will be succeeded by “long time Googler Dennis Woodside” who according to Page helped increase their revenue in the U.S. from $10.8 billion to $17.5 billion in under three years as President of the Americas region.
This deal helps Google, push the web company to better compete with Apple’s iPhone and gain more clout for its Android software as it expands in the hardware business. It also gives Google, the worlds’ biggest maker of smartphone software, 17,000 patents to protect Android devices in legal disputes against competitors.
Source – Seooptimise
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
SEO Reminders With The Passage of Time
May 22nd
Staying True to Dogma Will Get You Into Trouble:
Now that you have your head on SEO best practices, and made a tackling of the first e-commerce site, only to see nothing had turned out the way blogs pictured it to be. Search is algorithmic so we have the assumption it would follow similar rules for everyone. In theory, it often works, however such rules are very complex as well as situational. Google makes a claim of over 200 ranking factors, and a lot of those factors may be multi-part. The algorithm is changing more than once in a day, and there would occasionally be a manual intervention to get in the way.
It is nice to know basics, as well as best practices, but one has to learn rolling with punches. Even things that are as simple as de-indexing a few dozen pages would rarely take place as planned and may even take weeks. You need to measure, adapt and evaluate. If a tag or tactic is not working, you should make a consideration of the options.
One-Trick Ponies Would Make Good Glue:
Individuals would naturally get comfy with an aspect of search marketing, which includes link-building, on-page, social, etc. and are on track to perfect it, but they come up with diminishing results quickly. At their worst they are placing band-aids on URLs while suffering from a large link wound.
Links, Known By Other Names:
These could still end up dysfunctional. In a rush for making links, a lot of people, notably people who have brand new and very vulnerable sites create the mistake that all links would appear equally good.
Make A Check On Headers:
When something is not performing right and you do not have an idea, you need to check page headers. You should ensure that crawlers view what you see or perceive to see. It would be unbelievable how often problems would trickle down to bad redirects, status codes or other crawler accessibility issues.
Utilize The Basic Tools Well:
There are a couple of SEO and keyword tools like KeywordSpy, however we see a similar issue in SEO that we perform in writing, time management, as well as every single 21st century human endeavors. We would be so busy in chasing new tools as well as the perfect app that we do not bother learning using tools in a effective manner. You may know a long way through a solid header, checker, site of Google, an operator, link analyzers as well as desktop crawler. You need to master the site: operator and learn how to utilize inurl: as well as intitle:, and it would be amazing how many on-page problems you may diagnose. You should stop chasing every new tool and learn how to utilize a handful really well. You would save effort doing so.
Learn On Becoming Patient:
Patience may be the hardest thing any good SEO would eventually need to learn. There would be times wherein you would have to react fast to a problem, notably a technical problem, including a bad redirect or a site outage. There would be a fine line between reacting plus overreacting. One of the more common mistakes regarding technical SEO is when someone creates a change, it would not immediately make an improvement on rankings 24 hours later, and so you would revert it or makes a change, it would create another change on top. Even if it would not worsen the problem, you would not be able to measure the change that worked. Ensure that the changes became live, that Google has made an acknowledgement and you could measure impact or lack of impact. You should not change strategy overnight based on bad or not bad information.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
How do You Manage Twitter Followers?
May 21st
Managing Twitter followers can become a time taking task, taking time away from actually sending messages and growing your influence. Some tools are below to save you time-
Twepe:
A little gem of a tool. Twepe, for a small cost, sends you a daily summary email of your Twitter follower activity, including new followers and lost followers, and alerts you immediately with an email of any mentions. The one alert it doesn’t send is favorite tweets.
Twitter can do some of these things – but individually, so you receive an individual email for each follower gained and any mentions. This can become overwhelming – personally I turn most Twitter notifications off and use Twepe instead.
Uses of Twepe include analyzing who you should follow back and spotting Twitter bots that follow you one day, and unfollow the next in the hope you have followed them back.
Usequitter:
Similar to Twepe, but sending a weekly summary. Free now – with a planned paid version for multiple accounts.
Followerwonk:
Followerwonk offers several tools. You can analyze and chart your followers by age, message volume and other metrics; view and sort all of your followers in a spread sheet format, allowing you to see the most influential or least active; search Twitter bios of your followers and their followers; compare followers and analyze their activity, and unfollow without leaving the site.
There are lots of other Twitter tools are available – these are just a few that have useful features or have proved stable over time. No matter what tools you use, check what permission they request of your account before granting them, and, if you stop using them, log in into the Twitter site and remove their access.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
