Peter Zmijewski
CEO Keywordspy | Internet Marketer
A New Navigation Bar Added To LinkedIn
May 24th
Peter Zmijewski
On both desktop and mobile devices LinkedIn continuously redesigns various functions of its site. A new navigation bar has been introduced today. We can say it will be helpful for members to find what they are searching for.
Amy Parnell says about this – “Over the last year and half we’ve had the chance to learn quite a bit from you about the types of changes that add the most value to your daily professional life, and we’ve brought some of these learning’s to the new navigation, When approaching this re-design, we analyzed years of navigation data to determine which links were adding the most value for you, and which could be removed to create a more focused and streamlined experience. We also observed how useful Search was as a productivity tool, and aligned the search box with the results page, for fine-tuned search efficiency.”
A few visually striking differences will be noticed by users while they explore the new navigation bar. There will be a simplified menu of tabs that will be helpful to rapidly and simply place the features and content that is of most value to you. When you hover over your profile picture settings can be found in the upper right.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
A New SEO Mobile Strategy
May 23rd
Peter Zmijewski
You would not have to guess any longer. Not only has Google come out plus supported a mobile strategy, it would come with specific SEO friendly suggestions at no extra cost.
Stating the significance of presenting users with mobile friendly content has been echoing for some time now, so it would make sense that Google would give a couple rules to follow depending on the setup.
3 Ways In Serving Mobile Content
The end result of all this would be very simple. Google would support three manners o f serving mobile particular content to users and have given unique recommendations for each.
When a mobile user would request a specific URL:
1) Serve the same HTML as the desktop version of the page and use CSS media queries to make changes in the look of the site (ideal).
2) Serve HTML and CSS that would be unique from the desktop version of the page.
3) Redirect a use to a unique URL making use of mobile optimized content.
Utilizing the starting point of a mobile user making a request for a desktop URL, here are a couple details for the three options seen above:
1) Same URL plus Same HTML
This has grown into an industry standard for many reasons and those reasons would typically come under two umbrellas:
· The SEO benefit in consolidating all ranking metrics to one URL
· Simplicity of implementation.
2) Same URL, Unique HTML
When you serve unique HTML for mobile users, Google makes a recommendation of putting in a Vary HTTP header to the server response. Add this to make sure Google knows about and indexes both the desktop plus the mobile version of the URL.
3) Unique URL
A company will commonly utilize a special site/URLs for the mobile content. This would be normally viewed in the form of a subdomain m.x.com
When you use alternative URLs for mobile, Google, is requesting a couple of things to occur.
1) Utilizing the link canonical tag for mobile pages pointing to desktop version of URL
2) Utilizing the link alternate tag on desktop pages pointing to mobile version of the URL.
Redirecting the mobile users to distinct URLs would come with additional caveats and Google would relate to them when they state to make sure to treat Googlebot plus Googlebot Mobile like any other user agent and redirect them in the appropriate manner.
The most relevant point Google would bring up would be the idea of user agent redirection lists. When you redirect based on user agent, you should have a comprehensive list of user agents to let the server know when and where to redirect a particular mobile user.
Yet an additional reason why responsive design would become the industry standard as it would focus on changing the layout of a page with a basis on the device screen width.
Conclusion
Watching progression of mobile SEO has been a little more than interesting. When one thinks about significant concepts for mobile, battery life plus Internet speed play a big role for conversion. So it is sensical that the iPad would dominate revenue along the board as much of the devices would be connected to WiFi and utilized mainly for browsing.
This being mentioned, as the battery life of smartphones and speed of the Internet improve over time, conversions will as well. It could make sense to give a customized experience.
Before you spend time plus resources on making mobile content and going live, get conclusions from how the users interact with the testing and site. Do this while keeping the core of SEO—content—intact, via strong keyword research from tools such as KeywordSpy.
Lastly, desktop versions of sites contain great mobile conversion. It is quite possible having a desktop site which is fast and contains an intuitive site architecture has to be a priority before dedicating resources for making a customized mobile experience.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Added Some New Feature To Google Analytics
May 23rd
Peter Zmijewski
Some new features have been announced by Google today for Google analytics. It includes new templates, new verification capabilities and a new set-up flow. To set up goal you have to find a profile in your account, by clicking on admin tab, you can navigate to the account, profile and property. To set goal you have to click on goals after that you will be guided f of next step.
Stefan F. Schnabl (product manager) says- “When you use a template, the Goal setup flow is prefilled with suggested values (based on your industry) that you can either keep or change as you walk through the process, The templates are organized into four business objectives (Revenue, Acquisition, Inquiry, Engagement) to help you think about the purpose of each Goal, plus you can still create custom goals. Note that ‘revenue’ goals don’t necessarily imply a direct sale — these goals are user activities which have a strong impact on your desired business outcomes. Depending on your business model, a Revenue Goal could be a purchase, such as a completed checkout; or it could also be a successful lead submission, such as a scheduled appointment. Some Revenue Goals might lend themselves to Ecommerce tracking as well.”
Twenty new categories have been added. Before you save, the way for you to check your setup also added to this. At the end of the setup you will find a verify option that will show you information like for the past seven days had this Goal been setup the conversion rate would have been. Immediate feedback will be get by verify option, with this you can modify or save your goal configuration you’re working on.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know Social Fragmentation For Marketers
May 22nd
Peter Zmijewski
To deal with social fragmentation know some practical choices available for marketers:
To cook up niche campaigns on each network is unwieldy and expensive. With limited people especially for brands, ways to drive traffic to, time, it is faraway improved to put most effort in front of the most active fanbase and then see for customs to take traffic to and from other social platforms. On Pinterest A “pin it to win it” campaign primarily run, on Facebook it can have ensuing content get used as promotional posts to make more activity. On Instagram a hashtag photo contest running primarily can be repurposed as Twitter links to drive engagement.
Twitter, Pinterest, Instagram, and YouTube, Facebook posts both are best way to drive traffic. The brand concerns of curetting and promoting the best on Facebook.
To in-store experiences finally, the campaign extended. With posters of famous athletes’ the hashtag #MakeItCount and Twitter handles. inspirational ideas in photos, shareable “as it happens” life content – Twitter; in-depth social conversations – Facebook and all help to share results across channels and spread where largest social audience resides.
In various places just because the social fanbase is hanging out, it doesn’t mean like between those fragmented audiences, brands can’t build effective campaign bridges.
Source: Clickz
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Know To Create Actionable Insights from YouTube Search Data
May 21st
Peter Zmijewski
Now with relative ease audience can discover your videos. We need to talk about key performance indicators (KPIs), video analytics and know to measure, direct video content and optimize.
To explore ton of useful insights through YouTube Analytics dive deep into the data .This provides help to marketers assess in their channel’s performance strategies based on findings or direct content.
See for Video some Key Performance Indicators:
From YouTube Analytics the KPIs you glean will vary it’s all depending on your marketing goals and YouTube/channel strategy.
Due to the huge amount of probable tactics and goals, this line will cover the five basic KPIs:
Connections: how many people watched video?
Visibility: inside YouTube the videos share of shelf.
Engagement: Video is getting likes and comments.
Performance: percentage and view duration of video.
Share ability: is your video engaged, have it got shared?
Rankings or impressions are the simpler way to think about video content visibility. YouTube API’s search functionality is the simpler method to get YouTube ranking data is to use. your target keyword or key phrase just carry out a search against you will see it will return the top 60 videos. SEO tactics for YouTube is also needed. to annotations-relevant video tags, full transcripts and playlists all are focused on returning high rankings.
Connections/views is simple metric uses the Views reports. With this you can know who has watched your video, from where they are, watching time and all.
Audience Retention metric is depending on Performance. For content strategy, strategic guidelines and annotation placement it is best source of insight.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Why Small Businesses Should Patronize Local SEO
May 20th
Great Entrepreneur - Peter Zmijewski
Many millions of businesses have Facebook pages, according to a recent earnings conference call that had investors.
Google has made clear that around 1 million Places Pages are to be claimed per month, placing them at about 9 million at the moment, and over 150 million active users coming from June 28.
Local SEO, similar to the elusive social signals for Google’s algorithm, appears to be the next huge thing that has taken years to finally make it.
It would be fascinating that a couple of small businesses would be trying their hand at selling within Facebook, while a couple would resist claiming the local Google, Bing and Yahoo pages wholly, Here are a couple of reasons small business owners have to embrace local SEO.
Bigger Presence
As more real estate is imparted to local results in Google compared to before, coming with traditional SEO and PPC would imply losing out on real estate.
To put it simply, small businesses that have well-placed local rankings would acquire more eyeballs. Go for the shelf space.
Authenticity
A lot of users utilize local listings in Google+ and Facebook pages as being more authentic compared to traditional organic results.
This would be because of the map, address verification, customer reviews, images plus videos that come together with a little business page. Trust would be at a premium online and this is a venue where small businesses need not fight as hard to get it.
Mobility
The smartphone is regarded as the new yellow pages. Mobile searches being a percentage of total internet traffic would gain monthly.
Local map listings would be a perfect fit for small businesses who want to be located by individuals on the move, and have a big interest in purchasing. Abiding to a traditional SEO strategy may put you out of mobile competition altogether. You need to pay attention to the coming Apple Maps launch, and ensure you have a mobile-friendly version of the site readable for small form-factor devices.
Conversion
Conversion rates for the prospects who search on local terms have the tendency to be higher than national terms. Geographic proximity would pull up the odds that the local searcher is to click through and go to the business. Once more, the smartphone is the new directory.
Easy
Local SEO is something that small businesses covet to make it online. Begin through claiming, verifying plus building up the presence in Google+, Bing and Yahoo. You need to engage the Facebook audience that it would already be searching or discussing the category for the geography. Individuals like to support local businesses, so capitalize on the opportunity. Ask for reviews plus direct people to the local pages when you can.
A lot of small business owners would still be intimidated by online marketing. The rules are changing fast and the barriers for entry appear high. Local SEO would be something any small business would consider when making a path online. However, when armed with the necessary tools, they stand a chance at succeeding. KeywordSpy is such a tool, as it provides keyword and ad data up to the local level, for all the major search engines. With these types of tools at your disposal, you can master local SEO and bring out the best for your business.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
AdWords Express of Google Gets a Makeover
May 20th
Internet Marketing Professional`
The AdWords express of Google was designed to help small businesses. it take benefit of paid search, with heavy lifting for them throughout post place of ads on behalf of the advertiser. It has got facelift now.
Google puts efforts to make things more beautiful and efficient. A brand new look has been added to AdWords express. Google is trying to make Google products extra professional and beautiful. The dashboard got redesigned to let you know about calls your ad has generated, your clicks and help you to know how many view.
For tracking your monthly spending there is simple pie chart. With the new performance graph, you can also compare results over time as well. Other than there are just three steps to paring down the sign up process. It also provides real-time ad previews.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Maximize Your Google+ For SEO
May 17th
Peter Zmijewski
Whether Google+ is worthwhile or not, after this debate more people are jumping on board and accepting this thing. To having a Google+ profile there are some definite SEO advantages. You need to properly set up to enjoy the benefits. Now Google will also go after the links in your posts and again the worth of these links amplifies as the post is shared, linked to and +1ed.
As once it been posted with many social media sites, you have small to no skill to edit your content. Edits to posts feature is allowed on Google +. Contented on Google+ is indexed appealing darn quickly now. In your industry you can network with influencers.
Now listing is more robust with this feature which contains your name, a photo, and links to more content by you. Authorship markup give you help to build trust. Claim your name feature is also available here. by playing with your profile image you can improve your click-through rate.
In the Tagline there is need to use keyword phrases and under the Story section Introduction boxes available. You can link to your site or blog posts In the Links section, specific pages link could also give. You need to add Description using keywords and create links. But remind one thing like Google won’t bear spammy practices. To get keywords in the Occupation and Skills section personal profiles could be maintained. Enjoy using Google+ profile for SEO benefit now.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
The Impact of Yahoo Local Search
May 16th
Peter Zmijewski
With Marissa Mayer now put in position as the new CEO for Yahoo, many observers have made speculations about the changes that is going to bring about. To be fair, it has been less than one month when she took the reins at yahoo. But with her background, one assumption would be fair: local search will begin to matter more with this search engine.
Mayer was last involved at Google with the local, maps, plus the location services. Her contributions are seen in the purchase of Zagat, launching of Google+ Local, plus in the development of Google Maps. Mayer is a purveyor of local, has knowledge of local search, plus an expert for making innovative user experiences plus space.
So what would it imply for Yahoo? Let us think of Yahoo! Local for one second. It had been potentially been discarded come April, but survived the cut. See it for yourself—it turns out to be a great, information filled platform that anyone looking for anything to perform would regard as helpful.
When Yahoo had made follow up on its decision to keep Yahoo! Local with the launching of Yahoo Marketing Dashboard last May, this may have appeared to many like it has made a solidification of the company’s local attention. YMD, should you have not tried it before, would be a free service that caters to small business owners. It gives a number of services, which would include tools to track your reputation online, business listings, campaign and traffic management, plus more.
Just since you are able to acquire a good looking experience once you go to Yahoo Local would not imply that it could not be improved. At the moment, 22 million visitors are in awe of it monthly, but this would be less that the 71 million monthly users of Yelp. So what changes may be on Mayer’s top of mind here?
At the moment, businesses who would like to be listed on Yahoo! Local will have to choose between a free basic listing that has a phone number, address, hours, plus products and services; or an enhanced, paid listing with logo, tag line, photos, plus detailed description.
Mayer has an understanding of the significance of user experience—plus that big role that well-organized content plus information would play in such an experience. She is expected to get rid of paid listing, plus enhance more the remaining option of allowing businesses and users to put in more content that range from menus to videos. Search for the ability to make richer business profiles for Yahoo! Local.
Mayer would not be able to immediately reproduce the purchase of Zagat with Yahoo, however she could manage a site partnership. Yahoo would then be able to put in more reviews, social features and deals to the local search. Mayer has stated prior that you have to have great reviews to get local search correctly. Odds are some type of deal with Foursquare, or a site like it is in the works.
Mayer would also be thinking in terms of putting more social media into the local search.
The new Yahoo CEO has occupied a big role in Google+ Local, so she has an understanding of how to get this right too.
There would be something else Mayer made at Google that we think we can see at Yahoo, notably with Yahoo! Local – clean up the design. At the moment, the site would not have the clean and streamlined design that a lot would credit Mayer for championing in Google. We could expect Mayer to bring about a major redesign of Yahoo extending into local, plus vastly improving ability of businesses that would share content plus users to find it. In fairness, Yahoo has always given a more “cluttered” interface compared to Google; how much Mayer will change that and still obtain the site would still feel like Yahoo remains to be seen.
Probably the most telling factor that she would enable in Yahoo is the Yahoo! Local’s demographic. It is older plus wealthier than local search on Google. From the Nielsen data of Bing, more than 30% of Bing/Yahoo searches had come from users in the 55+ age demographic, and excess of 20% have household incomes that are higher than $100,000.
This is a remarkable target, notably when you take into consideration that you could attain it with less expensive ads than you would be if you tried to utilize Google. In such a case, we are referring to supply and demand; the local ad market of Google would be more saturated compared to Bing/Yahoo’s.
Would this mean you have to begin adding Yahoo! Local to the marketing plan? You would not need to immediately, but you have to keep an eye where Mayer is heading with her company plans. Depending on how it turns out, it may make more sense and money to shift advertising budget in this direction. Right from the outset, start employing tools that allow you to track the Yahoo search trends. With KeywordSpy, you will be able to unlock both PPC and SEO information from Yahoo via its realtime Tacking feature, a trait, that’s hard to come by in other optimization tools. Take advantage of the situation now and get a great headstart with a resurgent Yahoo campaign.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
New Reporting Features Launched By Google for AdSense
May 16th
Peter Zmijewski
As its developers conference Google has been made full of announcements today. Now Google I/O takes place. Company did not announce everything today came from I/O, however. Inside AdSense blog for one, the company announced on it’s like it has additionally added some new features to AdSense to give users in their reports, with more detailed segmentation of traffic.
Matt Goodridge (AdSense product manager) says – “The Countries report shows your performance broken down by the country of users who engaged with the ads on your pages, In addition to viewing a country breakdown for reports by ad type, bid type, and targeting type, you’ll now also be able to see a Countries report when viewing the reporting dimensions URL channel, custom channel, and ad unit. This will allow you to segment your traffic further and get a better understanding of your account performance in different locations.”
With the help of this into your performance you get more granular insights on a site level. For Owned sites a new reporting type is getting introduce. The latest reporting measurement for Owned sites will be a division of the Sites report. With the Countries report user will be able to combine the Owned sites report. For Owned sites for reports users will only be able to view country data breakdowns.
Source: Sitepronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
