As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO. SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the...
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship. With just a few strategic pieces in place, content marketing can work...
We get into the mindset of the people who write the Google Search ranking algorithms. SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of...
Ads are automatically matched to queries based on advertisers’ website content. Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement:...
While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1. Back in May, Bing Ads announced that it was closing up its Content...
Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with...