Much of us would like to venture into the world of Adwords. After all, it is very enticing and there are a lot of profits to be made. However if not done wisely, we can experience blunders in our quest. Below, we shall know the different things people overlook while doing their campaign:
Definitely, this is no Paul the Octopus stunt wherein you get it right every time. Not saying though that a boneless tentacle wonder can outsmart you in any endeavour—even he had to practice his craft.
With this in mind, we now shall enumerate the different things people overlook while doing their campaign:
Disregarding match types
The inexperienced PPC bidder would merely just get a broad match type for the PPC campaign and nothing else. By exploring other match types, you can get more visibility of ads and reach more searches. You don’t have to stick to the formula way of getting to your clicks, and you also help your CTR in the process.
Not actively bidding
You would mostly go with the status quo bidding, but getting ahead of the competition is much trickier than that. Craftiness is a plus when it comes to bidding for position. While you are aiming to get exposure on the search engines, you would also like to convert web viewers, and do so at the least costly price.
Failure to get words with potentially high CTR
You may not know it, but that spur of the moment ad copy you placed in your Adwords account? It probably wasn’t the stroke of genius you thought it was. You need to recognize that there are words that simply can do it for you in ads, especially when attracting customers. The impact of a “the” in the placement of your ad is definitely more than just a mere “a”. (Case in point: Ä New Dell Android Phone””, compared to “The New Dell Android Phone”) Similarly, the use of terms “guaranteed”” and free” in ad copies—coupled with a creative spin on the part of the PPC implementer—effectively capture the attention of leads. So, homework in this area is strongly suggested.
Not having a converting landing page
Okay, so you wrote the perfect ad. But what if the page it leads to is a flop? Some people after being attracted to ad, may just be turned off by the page they are led to, thus not enabling the conversion desired. In this case, you must test the landing page the ad goes to. Make modifications appearance-wise and text-wise, and consider including other features such as surveys just to keep the attention of the customer. Not only will it benefit your click through performance, it will also have a hand improving your quality score, or relevancy rating for your site for any given keyword.
Not testing ad position
Getting the top spot for ads is a very desirable thing for advertisers. However, because of the high cost of trying to achieve this, it can have negative implications. In other words, it’s better to get more for a maxed out total profit less total profit cost figure. If you bid at a lower price, yet manage to get a hefty amount of customers, you can establish a truly profitable campaign.
Not considering having your ads show up for some certain parts of the day
Yes, it could be taxing at times having to schedule impressions for an ad. But doing so may also result in high clicks for those certain parts of the day, and high ROI for ad placement can be gotten by appearing for a selected number of times and converting for those few times. So experiment with this if you’ve the time.
Not doing a regular check-up to monitor performance of keywords
One cannot afford to be stagnant when doing a check-up of keyword over specific parts of the week. You must know the terms that are still getting you on sites, as well as those which aren’t. Doing split tests will help you. Be dynamic in changing up the keywords and creation of ad copies for a more desirable overall CTR and quality score.
To be successful a website requires traffic. Having the most creative, beautiful and efficient pages in the global marketplace does no good if nobody knows it’s there. Having great content doesn’t necessarily get you the highest ratings in the search engines.
Search Engine Optimization, SEO, is a growing necessity for today’s online entrepreneurs. It is a simple fact that high rankings are likely to bring more visitors to your site. Search Engine Marketing, SEM, is taking the place of routine ad campaigns. Terms like PPC, Pay Per Click, and CPC, Cost Per Click, have joined ROI, return on investment, in the advertising lexicon. Sprinkling the correct keywords throughout the content of your pages is a requirement for top online sales.
As always, a good ad strategy works better if you know what the competition is doing. KeywordSpy is a keyword research tool that can help you pick the best keywords to push your PPC rates higher with a lower CPC and turn your SEM into a profitable enterprise.
One important KeywordSpy feature is their daily updating procedure. You know that you are getting the most recent data when you use KeywordSpy as your keyword tool. Whether you search by domain name, keywords, or URL, you can pinpoint exactly what your competitors are doing in SEO quickly with no hassles.
This keyword tool has a unique system of indexing PPC keywords, affiliate keywords or related terms and phrases to give you the best combination for your ad campaign. Perhaps the most important KeywordSpy feature is the size of their data base. They are fast becoming the official Keyword research tool for internet traffic.
Another important KeywordSpy feature is their flexible system of filters that let you choose exactly what data you want to export, making the most efficient use of your time and increasing your SEM success. You only download the data you actually intend to use.
In the fast paced world of E commerce, the ability to make on-the-fly changes to your keyword strategy is crucial. Because it is web based, you can access your account from any computer anywhere and know immediately what your rankings are and what you need to do to improve them.
Sign up today for a free trial. You will soon see what a great advantage KeywordSpy gives you in your SEO efforts. No other keyword research tool can compare.
When you’re looking for a keyword research tool, you need to consider all the features and elements provided by the tool. Does it go above and beyond simply telling you what words you need to include in your content? KeywordSpy does just that, by providing a way to capitalize on online searchers’ penchant to misspell words. While other keyword tool programs only provide the top search terms, we go one step beyond and help you take advantage of little-utilized techniques to deepen your SEM (search engine marketing) strategy.
It’s a little sneaky, and not quite proper English, but when it comes to visitors and making money, you need to take advantage of every opportunity you can get. Like it or not, a good segment of the population will misspell search terms while looking for content that your website can provide. You need to snag those people and transform them into your customers. In order to do that, you need to use a keyword research tool to determine the most common misspellings for popular keywords that lead to your site.
KeywordSpy is the best tool for this purpose. Not only is it a keyword tool in and of itself, meaning that it can provide you with the best keywords for PPC advertising and SEM support, but it also specializes in misspelled keywords. This KeywordSpy feature can prove to be essential in improving your advertising profits.
When you bid on keywords for PPC advertising, you are always walking a thin tightrope. On one hand, you want to choose the most popular search terms, but on the other, the most popular search terms are often the most expensive. Misspelled keywords can provide a good niche focus for an otherwise saturated market. For instance, if you’re trying to get an edge on one of the millions of providers of copywriting services, your “niche” can be “people looking for a copywriter, who misspell the word copywriting in a search engine.” Your words can be things like “copywritign” or “copyriting” or “copryiting,” depending on what our tool determines is the most popular misspelling to get to your website. Simply type in your desired term and the program will spin out a list of potentially moneymaking misspellings of said term.
Obviously, this shouldn’t be the core of your SEM practice. However, every visitor counts, and the expanded profit margin provided by this KeywordSpy feature may prove critical to getting that much-needed edge over your competitors. What are you waiting for? Purchase and try KeywordSpy today.
Peter Zmijewski is the founder and CEO of KeywordSpy.com. You can find more information about him at PeterZmijewski.com
The latest in our array of tools, the KeywordSpy widget allows you to add advanced Keyword Research functionality to any website. This widget shows you the most common search keywords that led to visitors finding your site at any given moment, on-the-fly. Simply cut and paste the code into your blog or website, and you’re good to go.
This tool can help you accomplish some amazing things, including:
Build Your Niche
Most websites suffer from being too general. By using the KeywordSpy widget and search bar on your website to determine what’s hot and what isn’t, and by searching the most effective keywords within your site’s general topic every day, you can build your own successful niche.
Increase Visitor Volume
Look to see what keywords visitors are using to get to your site, then change your site content to match your audience. This will both bring more visitors in and keep them interested. Simply cut and paste the code into your website or blog, and you will have instant access to this information.
Choose Your PPC Ad Keywords with Confidence
It can be difficult to figure out which keywords will provide the best return on investment PPC advertising campaign. With the KeywordSpy widget and search bar, you can choose PPC keywords with confidence, knowing that they represent what the majority of your visitors are looking for and thinking about on any given week.
Attract Visitors with Your Own KeywordSpy Search Bar
Everyone wants to know what’s hot on the Internet at any given time. You can use the KeywordSpy search bar to your advantage and draw people in. Not only does it help you, but it is useful to your visitors.
The new KeywordSpy widget promises to revolutionize the way you relate to your website’s search traffic. Just cut and paste the code for the KeywordSpy Widget onto your website. In return, you gain access to an invaluable keyword tool and search bar, which gives you all the up-to-date information you need to keep your website profitable.
Finally, don’t miss out on our bonus offer. If one of your visitors clicks through to our website, KeywordSpy.com, through the KeywordSpy widget and subscribes to our products, you will benefit from providing the clickthrough.
Everyone running any sort of PPC advertising campaign wants to know how to maximize a single statistic: click-through rates. There are many proven ways to improve CTR, and KeywordSpy is uniquely positioned to help you utilize these tested techniques.
What is KeywordSpy?
KeywordSpy is the leading keyword research tool for content creation on the web today. It allows you to move from your general interest to a specific, money-making keywords guaranteed to pull in customers. It can also read your competitors’ pages and learn their keyword strategies instantly.
How Does It Improve CTR?
If you’re just starting out, it can be difficult to get a sense for what works and what doesn’t. Your competitors will have had years more experience with SEM (Search Engine Marketing). With a special KeywordSpy feature, you can take advantage of their experience within minutes. You can learn what PPC ads have been clicked through the most and what ads haven’t worked. Then, you can use features from the ones that work while discarding the ones that don’t improve CTR.
Find The Right Keywords
Certain phrases and words pop out more than others. One of the most important ways to improve CTR is to use our proprietary keyword tool. Simply type in your business website or market, and our KeywordSpy feature will give you a list of the keywords that are getting great CTR. Then you can craft your PPC ads with confidence.
Stay On Top Of What’s Hot
One of the most common failings of SEM is that people use the same advertising campaigns year-round, from year to year. The Internet is constantly shifting, and you need to stay on top of what words are getting the most click-throughs now, rather than what worked six months ago. With our constantly-updated keyword research tool, you don’t have to worry about falling behind the curve.
Merge Your Advertising Campaign With Your Site Content
We can help you craft keyword-rich site content as well as effective advertising campaigns. For instance, Google bolds advertisements whose headlines exactly match search queries. If you use our keyword tool to build both your site content and your pay-per-click ads, Google will become your ultimate SEM partner, pushing your site to the top of a search, featuring your advertisement in the sidebar, and putting your title in bold. The most effective campaigns involve tightly-knit adgroups, and only KeywordSpy offers that.
KeywordSpy is the leading keyword research tool on the Internet due to its easy interface and access to the most useful data out there. When using the program to do keyword research, you will find that it gives you all the information you need. Here is a step-by-step tutorial on how to use KeywordSpy to create the most effective PPC ad campaign in your field.
1) Type in the keyword you’re interested in researching. If you sell antique furniture, for instance, type in “antique furniture,” click the “Keyword” button, click your country of origin, and click search.
2) Note the values in the left-hand box. You want to make sure PPC Advertisers is low (because you don’t want too much competition), and both Search Volume and Cost-Per-Click should be reasonably high (but not at the expense of maintaining low competition). Balancing these three statistics is essential to carving out a niche for your SEM campaign online.
3) Check out the Related Keywords” KeywordSpy feature. You can use this keyword tool to narrow your focus or choose a more effective keyword. For instance, if you type in “antique furniture,” you might find that “antique tables” are hotter right now, with better CPC and greater search volume. This can help you put together the most effective PPC advertisement.
4) Scroll down to the Ad Overview KeywordSpy feature. This lets you check out your competitors’ advertisements, which can help you as you put your own SEM campaign together. You can also click the Ads tab up top to check out the ROI for advertisements, to show you which advertisements are most effective. You can copy the effective ones and avoid the mistakes of the ones that don’t show enough return on investment.
5) Click on the tabs up top to look for more detailed descriptions of both Related Keywords and Misspelled Keywords. In addition to valuable information about CPC, search volume, and other advertisers, you can find how many profitable ads each keyword has already spawned. This can help you find both tried-and-true and oversaturated keywords.
6) Repeat the process with other keywords! KeywordSpy is a great keyword tool because you can use it to check the keyword status of the Internet at any given moment. The same keyword now may not be very useful six months down the line, so with our keyword research tool you will get an important edge against your competitors who reuse pay-per-click advertisements from cycle to cycle.
How I Made My First Million by Peter Zmijewski is a step-by-step guide and a comprehensive resource book about the secrets of making millions over the internet. The book aims to help anyone who is looking for making huge profits through internet by setting up an online business. Visit Peter Zmejweski’s official website HOW I MADE MY FIRST MILLION to know more about the book.
Get the latest updates on Amplify from the internet marketing guru Peter Zmijewski himself. Connect to Peter Zmijewski profile on Amplify profile today and get the industry insights straight from the internet marketing industry.
Get the latest updates on Linked In from the internet marketing guru Peter Zmijewski himself. Connect to Peter Zmijewski profile on Linked In profile today and get the industry insights straight from the internet marketing industry.
Get the latest updates on FaceBook from the internet marketing guru Peter Zmijewski himself. Connect to Peter Zmijewski profile on Facebook profile today and get the industry insights straight from the internet marketing industry.
Get the latest updates on twitter from the internet marketing guru Peter Zmijewski himself. Connect to Peter Zmijewski profile on twitter profile today and get the industry insights straight from the internet marketing industry.