Smartphone searches for information on the Olympics are surpassing those made on tablets and desktop devices, according to data released by Google.

The search giant revealed the data on a blog post, explaining that Olympic related searches had risen 10-fold in the first week of the Games, as people around the world keep up with results on the move.

For example, in the UK 46 percent of all Olympic searches were made on smartphones and tablets. In the U.S., 47 percent of Olympics-related searches were mobile.

During some key moments mobile searches have been the predominate way in which information was gathered. For example, at the end of the opening ceremony when Paul McCartney appeared, searches for the former member of The Beatles rocketed, with smartphone searches far exceeding those of desktops or tablets:

Dai Pham and Adam Grunewald of Google’s mobile ads marketing team said the figures underlined the new way in which users consume information.

“Olympic fever is a global phenomenon, and mobile searches are letting everyone get immediate information, in real time, about what’s happening moment by moment,” they said. ”It’s clear that these are the first multi-screen Olympics, as users are engaging across TV, computers, smartphones and tablets, often at the same time.”

Source: Searchenginewatch.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.