In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

After a few years of stagnant monthly active user growth and disappointing the market, Twitter has been on an upswing thus far in 2017 — beating investor projections by generating more money and adding more new users than initially anticipated.

In the face of a negative narrative, the company has been quick to take action and focused predominantly on changes geared toward the user — and it seems to be working.

Over the last year, Twitter has made a number of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. But we know how tough it can be to keep up with these types of updates, which is why we put together a list of the more notable features and changes below. Marketers, take note.

1) A New Layout -

In June 2017, Twitter completely redesigned its desktop site and mobile app to make Twitter feel “lighter, faster, and easier to use” in response to user feedback:

Twitter’s user base has been slowly growing — and sometimes dipping — over the past few years, and these UI and UX innovations could help attract people to Twitter, while also preventing users from leaving it.


Here’s a rundown of the changes:

1. Decluttered UI: Twitter now offers a sidebar menu where users can more easily navigate to their profiles, lists, and personal settings — instead of having to tap through the app more than once.
2. Real-time reply, retweet, and like counts: Users can now watch the engagement numbers with tweets increase in realtime within the app, instead of refreshing and reloading tweets.
4. Clearer typography and iconography: Twitter changed the in-app font, made some headlines bolder to attract attention in the busy feed, and changed the “Reply” button to a conversation bubble (so it didn’t look like a back arrow anymore).
5. Round avatars: Profile images are now round instead of square.

Most of the changes were widely panned by users, but this is the internet, after all — and Twitter will never make everyone happy. Some users pointed out that cosmetic UI changes are not nearly as important as improving users’ abilities to report and challenge abusive language on the platform — and that’s next on our list.

3) More Comprehensive Anti-Harassment and Cyberbullying Features -

One of the biggest complaints against Twitter is how easily harassment can spread and exacerbate on the network — and there was no better test of this hypothesis than political rhetoric surrounding recent global elections. Historically, tweets aimed at threatening or scaring individuals on Twitter have gone unfettered and caused a number of users to delete their accounts or even fear for their safety — as blogger Ariel Waldman has chronicled.

Twitter Rules prohibit the kind of abuse we mean here — threats, hate speech, bullying, and harassment on the basis of users’ race, ethnicity, gender, religion, sexual orientation, age, ability, disease, or nationality. However, until as recently as March 1, 2017, there haven’t been a lot of options for users report and stop abuse they were experiencing in real-time. Twitter has begun to respond to harassment and threats on the network with a series of features and services aimed a keeping people safe. These additions include:

1. Preventing new abuse: Twitter has started preventing reported and flagged users from creating new accounts with the same contact information in an effort to prevent repeat offenders on the platform.

2. Hiding abusive tweets: Twitter has started identifying low-quality tweets from potentially abusive accounts so users see high-quality content first. The tweets will still be on Twitter — they’ll just be harder to find.

3. Time-out: Users who are reported are sometimes temporarily put in “time-out” while Twitter investigates the report to prevent the further dissemination of abusive content.

4. Reporting transparency: Users now receive notifications when — and if — Twitter intervenes on an abuse report the user files.

5. Safe search: Machine-learning technology will prevent users from being served potentially abusive content when they search for tweets on the platform.

6. Notification filtering: Users can specify which accounts they don’t want to receive notifications from. For example, you can filter out notifications from accounts without profile photos and with unverified email addresses.

7. Mute option: Users can mute specific keywords and phrases, and they can choose how long they don’t want to see that type of content.

5) Explore Twitter-

In January 2017, Twitter axed the Moments tab and created the Explore tab on the mobile app, which combined Twitter trends, Moments, and search — all in one place.

It was a simple new feature that combined features already in existence, but by putting these all in one tab, Twitter made it easier for users to find and engage with new content on the platform — and hopefully, stay in the app longer.

6) More Characters to Reply-

Twitter made a big change to the way users can directly reply to one another. Whereas before, users had to @mention the account they wanted to reply to, the mention is now built directly into the reply button. This gives users more characters with which to reply, because they don’t have to type in the username and cut into their precious 140 characters. Check it out:


7) Safer DMs-

If you receive private Direct Messages from users you don’t follow, users now have the option to approve or deny the request to connect — and report the message if it’s inappropriate.

4 More Twitter Features You May Have Missed-

1) The 140-Character Count Loophole
2) Accessible Images
3) Native GIF Search
4) The Switch to Uncropped Photos

Source: Blog Hubspot

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.