Google released some data on mobile search in this Valentine’s day. The company said, “There is a huge 62 per cent of the total searches for popular national chain restaurants [in the US] Valentine’s day high end mobile devices or tablets.”

Google aimed at National Restaurant chains because it could identify them clearly and as such. It may well be that the figure of 62 percent stretches over the entire restaurant category.

Google told that sometimes can’t tell what a restaurant search and what not. For example, a person searches for “radicchio” or “papaya” are looking for a restaurant, recipes or nutrition facts. On the other hand, Google likely know that Morton or McCormick & Schmick’s restaurants.

Google also reported research of last minute for the terms related to the flower has increased by 227% during the same week before Valentine’s Day. The same day “consumers were more likely to click to a week of calls during the week of 560%.”  And mobile clicks for instructions 514% during the same period that people were trying to find a florist nearby.

Google saw the rise of queries as well as Valentine’s Day weekend on the tablet. This is in line with the Tablet PC usage patterns that are heavier, at weekends and during recovery. Last-minute searches went to pieces and Smart phones.

Google use the data to create the valid point that if your big or small business (florist, restaurant, etc.) wasn’t optimized for cell phone you might have miss out on some significant revenue opportunity

In a related vein, Google also offered an instructive case study where 1-800-Flowers, which was recently renewed mobile site and saw an immediate profit in engagement and conversions.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.