Google Analytics is one of those useful “freebies” that Google distributed free to all, as they can (and because they like the fact that the websites around the world depend on them to analyze their success or failure). Last   few days have been busy with the Google regarding the continued upgrading of the service from its presentation, updated in real time and offer a premium rate.

Ready for a new look which is coming next week.

As per Google Analytics blog, “The biggest change you will notice is that we have simplified the primary navigation into three tabs – Home, Standard Reporting, and Custom Reporting – to give you quicker access to the information that matters. We also incorporated the second layer of navigation that appeared in “My Site” throughout the Home and Standard Reporting tabs”.

Next comes analytics in Real Time. It’s pretty cool. Analytics Blog is the instance of how the new Real-Time analysis can help measure the effect of a social media campaign.

Other advice coming through Google Real-Time capabilities to quickly check if your tracking is correct before that goes live in a campaign. As the service evolves expect there to be many more applications of real time data.

And the final comes the announcement of Google Analytics Premium. This is for big sites with very specific needs that go well beyond the average website.

Source: Marketingpilgrim

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.