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Navigating Showcase Shopping Ads this holiday season

Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand. When Google announced Showcase Shopping ads in 2016, two objectives were mission critical: to help shoppers discover...
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How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has...
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How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting...
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Fullscreen offers marketers another YouTube brand safety tool

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. Although YouTube has implemented its own measures to prevent...
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IRI to help Google measure offline sales impact of YouTube ads

Company will provide anonymous loyalty card and point-of-sale data to Google. Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes)....
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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to...
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Good riddance to social media mass production

Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself, but because it’s a subject that deserves all of our...
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Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities

The full-screen mobile ad can now be used in retargeting campaigns. Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We are also introducing new ways for...
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Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories...
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Twitter begins testing Timeline Ads on publisher sites

In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway. Twitter is now testing Timeline Ads in timelines embedded on third-party publisher sites, according to a report from Business Insider. Twitter started recruiting...