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Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to...
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Facebook is expanding into Search Ads. What will this mean?

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out new monetization ideas. This time there’s a really interesting one with an attempt to test...
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How are your YouTube campaigns performing on TV screens?

Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.   Only a few months ago, Google announced TV screens as a device type advertisers could target for their video campaigns in Google Ads. And this...
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Navigating Showcase Shopping Ads this holiday season

Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand. When Google announced Showcase Shopping ads in 2016, two objectives were mission critical: to help shoppers discover...
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How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has...
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How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting...
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Fullscreen offers marketers another YouTube brand safety tool

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. Although YouTube has implemented its own measures to prevent...
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IRI to help Google measure offline sales impact of YouTube ads

Company will provide anonymous loyalty card and point-of-sale data to Google. Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes)....
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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to...
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Good riddance to social media mass production

Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself, but because it’s a subject that deserves all of our...