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IRI to help Google measure offline sales impact of YouTube ads

Company will provide anonymous loyalty card and point-of-sale data to Google. Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes)....
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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to...
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Good riddance to social media mass production

Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive. I’ll admit it. I’m on a crusade to save social media marketing. Not that I think I can do that all by myself, but because it’s a subject that deserves all of our...
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Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities

The full-screen mobile ad can now be used in retargeting campaigns. Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We are also introducing new ways for...
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Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories...
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Twitter begins testing Timeline Ads on publisher sites

In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway. Twitter is now testing Timeline Ads in timelines embedded on third-party publisher sites, according to a report from Business Insider. Twitter started recruiting...
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Why Do Users Need To Start Web Push Notification?

 Reach online customer, no matter they engaged with your website or not. You can reach to your customer whenever they are online or busy with other web browsers. It is the best web communication way to reach the audience even they are not active with you.  No need for Email...
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Ex-Googler John Giannandrea takes charge of Siri

Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. In February, Apple hired then Google SVP of Engineering John Giannandrea to oversee its machine learning and artificial intelligence efforts. In his eight years at Google, Giannandrea was...
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Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

The test aimed to surface accounts that people were not engaging with. Twitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few days, was applied to a small fraction of users, and has since ended, according to a report by...
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Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are...