SEMPO Membership Meeting – Chicago SES 2004

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...
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Improve paid search lead-gen with cohort analysis

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. When reporting paid search results, business to business (B2B) marketers often field a few...
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Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...
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Guide to paid media management software

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.   While shopping ads are arguably the most important form of Google advertising for...
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Stay sharp and relevant with ongoing PPC training

Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers...
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The Great Benefits of Email Marketing Services

Email marketing is an extremely cost-effective marketing tool and when used properly. In order to effectively discuss email marketing, it must first be defined. Email marketing as it will be discussed in this article is defined mainly as sending out newsletters or e-zines to your...
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iOS Users Enables To Find Nearby Events By FB Launches On Events Discovery

Facebook is working to make Facebook Events a more useful what-to-do app. It is announced by the company for an update to its iOS app in 10 major US cities. It enables people to browse through Facebook Events in their location.   In the Events dashboard a new discovered...
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Day of the Dead Google Doodle Marks Mexico’s Holiday Honoring Life & Death

Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the Dead holiday honoring, as Google puts it, “… the mysteries of life and death.” The two-day holiday, which starts the first of November, began in Mexico as a way to...
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Day of the Dead Google Doodle Marks Mexico’s Holiday Honoring Life & Death

Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the Dead holiday honoring, as Google puts it, “… the mysteries of life and death.” The two-day holiday, which starts the first of November, began in Mexico as a way to...