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SEMPO Press Releases

From the SEMPO homepage: SEMPO today issued two new press releases announcing the availability of new search engine briefings from two leading research firms. CEO of eMarketer Presents Latest Search Engine Research to SEMPO Jupiter Analyst Discusses Search Engine Industry with SEMPO
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates. Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact with businesses....
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Why more automation from Google Ads is good for tool makers and PPC careers

Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived. We’re now all adjusting to the new interface of Google Ads....
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Are you holding your funnel accountable?

Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer’s funnel and determine how they will be measured. Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball...
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Take our Amazon advertising survey — Enter to win a ticket to SMX

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing...
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Analysts say Amazon’s advertising business will surpass AWS by 2021

Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray. For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising...
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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...
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Expanded phrase match negatives: A script for misspellings

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the...
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Hidden PPC traffic killers

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague)...
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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital Marketing Report. After two strong quarters, the slower...