Peter Zmijewski

Compared to B2B companies, businesses that serve consumer audiences are typically focused on a much shorter sales cycle due to the cost and nature of the purchase.  They are searching for a one stop sale.  B2C companies typically target a single decision maker or customer segment instead of multiple decision makers and influencers.  As a result, the approach and internet marketing tactics mix needs to be more relevant to the consumer vs. the business buying experience.

The Holiday season gives B2C marketers plenty of reasons to improve their focus on best practices in internet marketing. Competition is tough for online buyers, so what should B2C marketers keep in mind with their Internet marketing strategy? Here are 5 essential tips for B2C marketers to get more sales online:

Understand Your Audience

Social media serves as a great focus group because you can see in real time how they interact and share.  By engaging with your target market via social media you will continue to learn things about them that you may have not been privy to before.  This will continue to allow you to target consumers in a personalized way to increase brand awareness and encourage engagement.

Own Your Brand

When a Minnesota based international restaurant chain had an interest in creating a Facebook and social media presence they discovered that there were already hundreds of pages created by fans on behalf of their brand.  The organization was able to analyze what their fans were already doing and strategically establish their corporate Facebook presence alongside the fan pages.  The page currently has 3.7 million fans and quickly became a major hub for the brand.  They continue to have a very high user interaction rate and have created customized landing pages to drawn additional fans into their page.

Capitalize on User Generated Content

According to SEO specialist Michael Dehaven 80-90% of total content on many major e-commerce sites is user generated.  This statistic alone should encourage B2C marketers to research what consumers are currently saying about their brand as well as their competitors.  This research will lay the foundation for strong keyword and social media strategies.  Often times as marketers we can get caught up in creating a catchy or attractive way to describe our offering instead of finding out how our consumers would describe the product or services.

React Appropriately To Negative Feedback

ChapStick has been in the media over the past few months due to their strange advertisements that generated a lot of negative feedback.  More important and detrimental to the brand was the way that ChapStick poorly handled the feedback.   Instead of listening and responding to feedback from consumers ChapStick decided to simply delete negative comments and refused to respond to the feedback. This only added fuel to the fire.  On top of this ChapStick began defending their choice for the advertising campaign instead of listening to what consumers were saying.  While I believe ChapStick did eventually release an apology it was too little too late.  If you would like to read more about the campaign and ChapStick’s response be sure to check out this article released by AdWeek.

How do you think ChapStick could have handled this situation better?  Perhaps some real time research and crowdsourcing could have helped create a more consumer friendly campaign in the first place.  If ChapStick had run a promotion or campaign for consumers to help put together the campaign they would have not only had a better product but consumers would have been more excited to share the information with their networks therefore increasing ChapSticks visibility even more.  However, a realistic solution would have been very simple.  Listening and responding to negative press will help manage the relationship with the consumers that are unhappy as well as anyone else they share information with.

Build Brand Loyalty

If you have effectively researched and interacted with your audience then you will have a better understanding of what sort of information they like to consume and share.  Providing top notch customer service  via social media and other web properties can also be a great means of building brand awareness and encouraging loyalty.  Some other tactics might include creating number of promotions or discounts to encourage repeat businesses, or providing your consumers with “insider information” that has not been made available to the general public.

 
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Probably, you have noticed several advertisements posted on local or even national newspapers of different companies that are in need of employees. Definitely, several to hundred thousands of individuals will respond to this job vacancy advertisements, getting into interview, yet a small percentage will get hired. On the other hand, there are thousands of workers who are getting laid off and add to the growing number of unemployed population. They will undergo the same old process, trying their luck in getting employed.

What these individuals do not realize is that there are still alternatives of getting employed without playing the rat race game of employment where many mice are in pursuit of a single piece of cheese. There are individuals who have heard of various business opportunities over the Internet, brought courage and self confidence to face this unique challenge, and luckily achieved their business goals. In other words, these courageous individuals achieved success in the game of Internet marketing where losing is almost impossible• “if you know how to play the game and adopt an effective marketing system.

These individuals who are now known as Internet marketers experienced the benefits on this home-based business opportunity. They are free from the hassle and pressure of working on office or factory, enjoy the flexibility of their working hours and stress-free environment of their homes, and spend most of their time with their respective families. Many of them started their new home business, run it, and produced revenues which sometimes make them decide to either quit their regular job for good or do not look for a regular job in an office or factory at all.

The U.S. Small Business Administration (SBA) showed some of the benefits of starting a home business through different Internet marketing opportunities:

• The earning and growth potential of income and the business itself is far great, considering the fact that there are growing numbers of individuals who prefer online shopping as well as the increasing availability of the Internet all over the world.
• The risk is low once the Internet marketer masters the skills and expertise needed in running his home business on the Internet.
• The hard work and long hours of working on your home business opportunity will benefit your directly rather than increasing the profits of someone else.
• Running business, especially within the comforts of your home, offers endless challenges as well as learning opportunities that you can use on other businesses.
• You are now the boss, which is what most working individuals want to be.

Once you have your home-based Internet marketing business, you are now joining the pool of online-based entrepreneurs who enjoy the benefits of working from their homes and be their own bosses. As a matter of fact, with the market being competitive and the demands are constantly changing together with the employment, the trend of starting a home-based business through Internet marketing is increasing not just on a rapid but also on a fantastic rate, as more and more individuals realize that the opportunity is jut around the corner, within their reach. Furthermore, Internet marketing is one of the popular and legitimate ways of creating sales with cost-efficient and time-saving measures and expanding their clientele base.

The Internet marketing provides a wide array of home business opportunity for everyone• “affiliate businesses, online advertising, and other ventures. What the good thing here is that these opportunities individually requires skills, expertise, and personal situation. In other words, you have now the basis of choosing an Internet marketing business opportunity, which is based on your personality, skill level, expertise, experience, and personal needs.

Whether you decide to work full time or part time with your business, starting your home business will instill the true feelings of freedom as you enjoy working on your own schedule and become the boss. There are instances wherein the freedom of doing things that you want to do increases your efficiency, providing fresh ideas that you can use for your home business. These fresh ideas are important so that your home business can cope up with the rapidly-changing business environment.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

It’s still unclear if Google+ can ever catch up to Facebook, but they did just gain a very prominent user, the President of the United States, Barack Obama.

The President joined Google+ on Wednesday, and quickly gained a “verified account” notifier. As you might suspect the account isn’t being ran by the President himself, but by his reelection effort.

The President’s first post states:

“Welcome to the Obama 2012 Google+ page. We’re still kicking the tires and figuring this out, so let us know what you’d like to see here and your ideas for how we can use this space to help you stay connected to the campaign.”

President Obama’s arrival on Google+ should be seen as a stamp of approval for the service, as his reelection campaigns sees it as vaiable platform to spread campaign information.

Do you think Google+ will ever catch up to the likes of Facebook and Twitter?

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Internet marketing has grown to huge proportions these past few years. It seems like if you are doing research to get the word out about your Internet business or website, you are able to find plenty of information about Internet marketing search engine placement, and other types of marketing ideas. So what is going to work for your business?

Internet marketing can be a hard nut to crack. It is definitely confusing to understand what the particular Internet marketing solution is for your business, but once you understand what direction you are headed and how to market your company, you are already halfway there to getting a lot of business for your company from the Internet.

New business owners, especially those who run smaller businesses, may not think that they need to concern themselves with Internet marketing, when they can try traditional marketing for their business. Smaller business owners can’t see how a good Internet marketing search engine placement is going to bring much more business into their shops than a yellow page ad.

Even those business owners, who are primarily on the Internet with their businesses, don’t really understand the importance of solid Internet marketing. Some of these business owners seem to think that by advertising on the Internet, they are going to be bombarded by work at home Internet marketing business schemes and other Internet marketing solutions that have absolutely no relevance to their businesses.

So what exactly do you have to do to get yourself into the Internet marketing game? Doing research on your competitors and similar businesses is going to definitely give you a leg up. Even if you are a local business, and you have no competition, you may want to check out your competition in other areas, to give you some good ideas. With other websites, find out what they are doing and how they’re doing it to win the game.

Sure, for some businesses, Internet marketing is going to be pretty expensive. If you are just starting out, you may not want to plunk down all of your budget for advertising into this type of marketing. As time goes on, you are going to want to add more and more of your money into getting to the top of the search engine results, which means that people will be able to find your business easily on the web, and you will get new customers from the buzz of the Internet.

Over time, Internet marketing is going to definitely boost your revenue and build your customer base. Time and patience is definitely needed, and learning about Internet marketing is going to really increase your profits more quickly and give you an advantage over everyone else who has no idea what they are doing. .

The Internet is more than just work at home Internet marketing business proposals and those who do a bit of research are sure to find the best Internet marketing solution for their businesses. Doing a little research in the beginning is definitely going to pay off. Once you get the Internet marketing nut cracked, you are going to see the sweet rewards of more business, higher profits and higher quality customers.

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.