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Local Services by Google expands beyond US into Canada

The company is also running a test in the U.S. to show the number of local bookings businesses have received. Google’s lead generation program for small local service providers marked its first forays beyond the U.S. this week. Why you should care Local Services by Google is...
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Best tools for monitoring backlinks

A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website. Ensuring that your website is sporting...
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Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US

Quarterly member growth has slowed to less than 2 percent, according to CIRP. Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of...
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The power of disruptive digital narrative

The key to creating more engaging online stories may be letting your audience fill in the blanks. Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was caught eavesdropping on the...
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Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram....
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What You Can Lose If You Are Not Aware Of Web Push Notification?

Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process is the quickest and cheapest way to deliver a...
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Facebook tests new way to connect more users on the platform

Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not connected to. Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above...
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Twitter Enlists Academic Researchers to Reduce Offensive Tweets

Twitter recently announced that it will enlist academic research groups to help in its project on conversation health. The researchers will study the behavior of Twitter users to find ways to assess how healthy the discussions are and help rid the platform of racists and trolls....
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LinkedIn Partners With Snagajob, Product Integrations On the Horizon

LinkedIn announced a partnership with hourly work marketplace Snagajob in an effort to create new resources for jobseekers looking for this kind of work. The partnership will begin with a special Lynda.com trial for Snagajob members. Various product integrations and opportunities...
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Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week

A team of more than 100 user researchers collect and analyze feedback to help inform product decisions. In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every...