The power of disruptive digital narrative

The key to creating more engaging online stories may be letting your audience fill in the blanks. Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was caught eavesdropping on the...
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Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram....
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What You Can Lose If You Are Not Aware Of Web Push Notification?

Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process is the quickest and cheapest way to deliver a...
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Facebook tests new way to connect more users on the platform

Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not connected to. Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above...
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Twitter Enlists Academic Researchers to Reduce Offensive Tweets

Twitter recently announced that it will enlist academic research groups to help in its project on conversation health. The researchers will study the behavior of Twitter users to find ways to assess how healthy the discussions are and help rid the platform of racists and trolls....
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LinkedIn Partners With Snagajob, Product Integrations On the Horizon

LinkedIn announced a partnership with hourly work marketplace Snagajob in an effort to create new resources for jobseekers looking for this kind of work. The partnership will begin with a special Lynda.com trial for Snagajob members. Various product integrations and opportunities...
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Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week

A team of more than 100 user researchers collect and analyze feedback to help inform product decisions. In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every...
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6 dimensions of online reputation that should guide your social media marketing

We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or...
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Twitter introduces new US election candidate labels & launches its Political Campaigning Policy

Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details. Twitter is arming itself against abuse from outside forces in advance of this year’s midterm elections. The site is introducing new labels for US midterm election...
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Facebook Audience Network opens inventory to in-app header bidding

Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX. Facebook’s Audience Network is joining the world of in-app header bidding. The company announced Wednesday that publishers will be able to include...