“Fake news” has become a topic of household conversation.It is more important than ever to have a firm understanding of what authentic and reputable journalism is, and what is actually fake news.

What Actually is Fake News?
Fake news is any article or video containing untrue information disguised as a credible news source. Fake news typically comes from sites that specialize in bogus or sensationalized stories.It tends to use provocative headlines,like Celebrity endorses not brushing teeth or Politician selling toxic waste on the black market.”However,as GCF points out, these stories are becoming increasingly dangerous in the digital age, with many people consuming stories on social media without fact checking or bothering to confirm that such headlines that aim for a “shock” factor even exist.

Jokes and Satire Are Not Fake News
” They are smart satire pieces intended to be humorous — not real — and their entire sites are based around their readers being knowledgeable about this strategy and theme. With branding like Clickhole’s own “Because Everything Deserves to Go Viral” or The Onion’s “America’s Finest News Source,” their articles’ joking nature is intended to be common knowledge

A Word on Mainstream News
While there are discrepancies based on ideological views, most major news sources do have to undergo editorial reviews and are recognized as being prestigious forms of journalism.The BBC, PBS, NPR, the Wall Street Journal,ABC, NBC, CNN, USA Today, and Google News were among the most trusted across ideological groups (with the exception of consistently conservative folks — who favor BBC, Google News, and the Wall Street Journal).

Differentiate Between Fake News and Real News
There are definitely some things you can do if you are not certain a story is real or fake. Here are some tips to help you differentiate between fake news and real news stories:

What is the Site?
As discussed above, while people fall all over the board ideologically in deciding whether they trust a mainstream news source, the truth is that most major recognized sources for news journalism are not going to be producing clickbait fake news.Most of the fake news that go for “shock” value and produce fake stories are not as recognized.

Check the Domain
Fake news stories use similar URLs and domain names to mimic reputable news sources, but rather than using a .com they use .com.co endings.“This is true even when the site looks professional and has semi-recognizable logos.

What are the Authors’ Sources?
They contain interviews with individuals who can confirm or deny they made the claim.They are supported by evidence, dates, and other data that can be fact checked.Be wary of sources that cannot substantiate their claims.

Fact Check!
When in doubt, fact-check the information that you read! You can start with a simple search to look into the keywords or the event that is being reported on.

How Informed Users Can Interact
Once you identify if a story is real or fake, you can make a big difference.Do not share stories on social media that are fake and make them more visible.If you notice a friend or family member share a fake story on a social media outlet, do them a favor and comment or message them showing how you found out it was fake so they don’t repeat the same mistake.If you come across a fake news article, comment on it stating how you arrived at the conclusion it was fake.If everyone does their part to distinguish fake news stories and make them known, then they won’t be shared as easily.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.