In Google Analytics Social Reports, Google Analytics offering marketers a look their link graph with backlinks tacking.

Social Reports were introduced in March 2012, adding a visual dimension to social activity tracking across multiple platforms. In fact, when released, Google Analytics were tracking more than 400 websites for their Social Reports.

The new backlinks reporting shows backlink URLs, post titles, and links to page analytics and activity. The feature is designed to help users identify quality content and replicate successes by discovering which of their content is linked back to most often and by whom. This can help webmasters build relationships with those who most often feature and link back to their content, Google explained in a blog post.

For an in-depth look at Google Analytics Social Reports, see our previous coverage on goal setting, social visitors flow, and more.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.