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List of Googlebot IP addresses released

Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Google has published the full list of IP addresses it uses for crawling and accessing your website under the Googlebot user agents. Google said if you do not want to...
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How To Create A Viral Facebook App

Back in May, Facebook launched a platform that allowed developers to tap into the Facebook hub itself. The Facebook Platform is a set of resources and tools that enables rapid development of applications for Facebook users. It’s proven wildly popular, and companies are leveraging...
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How Google’s continuous scroll can affect impressions and CTR

Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers. Last month, Google rolled out continuous scroll to its mobile search results pages. For users, the change represents a minor...
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Destination mismatch: Advertisers are reporting another potential Google Ads glitch

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches. Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be the result of a glitch. “I had...
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Microsoft Announces Loop, a Fluid-Powered Collaboration Tool

Microsoft’s vision for the future of remote and hybrid work is taking shape with its announcement of Loop, a new collaboration tool based on Fluid. When Microsoft announced the Fluid framework, the goal was to reimagine office software, providing a way for companies, teams and...
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How to Develop and Deliver Effective Emails

With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer’s email marketing is capable of grabbing the attention of your targeted audience. Let’s learn how to deliver effective...
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msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?

With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it’s happening may also lead to artificial increases in Bing’s market share numbers. First, the traffic stats: Experian...
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Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google Shopping. Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that...
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Privacy Group To Attack Facebook’s Beacon Ads

Facebook’s Tracking of User Activity Riles Privacy Advocates, Members from the Wall Street Journal reports privacy group MoveOn.org is attacking Facebook over their Beacon Ads product. MoveOn.org has an online petition that asks: When you buy a book or movie online–or make a...
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Google makes it easier to remove images of kids from the search results

This may come in handy if you work in online reputation management. Google is now letting anyone under the age of 18, or their parent or guardian, to request the removal of their images from the Google Search results. The removal request can lead to the image no longer appearing...