off

IRI to help Google measure offline sales impact of YouTube ads

Company will provide anonymous loyalty card and point-of-sale data to Google. Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes)....
off

Content Marketing: What To Measure Beyond Sales & Leads

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides? How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an...
off

What marketers are saying about Facebook’s new Portal video chat devices

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to...
off

SEMPO Press Releases

From the SEMPO homepage: SEMPO today issued two new press releases announcing the availability of new search engine briefings from two leading research firms. CEO of eMarketer Presents Latest Search Engine Research to SEMPO Jupiter Analyst Discusses Search Engine Industry with SEMPO
off

Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers. Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to...
off

Bing Ads brand CPC taking the elevator — up

Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which...
off

Google adds new ‘family-led’ attribute to Google My Business profile

Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new attribute is named “family-led” and is...
off

Snapchat is Now Offering AR Trial Ads for Businesses

Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram....
off

Quick Guide to Choosing the Right CRM Software for Your Business

Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will inevitably become a...
off

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates. Inbound callers are proving to be highly engaged with brands, and they convert more quickly than customers who do not use the phone to interact with businesses....