SEMPO Membership Meeting – Chicago SES 2004

Barbara Coll welcomed us, well there are not too many of us here. She started with SFO Regions (Search/Find/Obtain) is just starting, search is really early in the stage. She explains that Search marketing, to be taken to the next level requires education of corporations,...

SEOmoz Builds Open Site Explorer, Community Likes

SEOmoz announced the launch of a new valuable tool named Open Site Explorer. I will not go over the features, every other blog did that. The tool is extremely powerful, but it is not completely “open” or “free” as the name implies. Either way – the...
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Bing: How We Pick Your Title Tag

Microsoft Bing published a blog post on how they decide on what title tags to publish in their search results. We covered this in detail most recently via a Google Matt Cutts video on how Google selects a title tag. So let’s go over it with Bing, which is fairly similar....
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Bing Ads Editor getting support for account level ad extensions

Initial support is limited to callout extensions. Bing Ads rolled out account level ad extensions in September 2017, allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor....
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Intent-based keyword research: Let Google be your guide

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume,...
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Bing To Encrypt Search This Summer & Screws SEOs/Marketers

Bing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites. Bing is doing this to secure their search results and protect their searchers, just like Google did back...
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Facebook reopens review process for Instant Games & Messenger apps

After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps? After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening the...
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Google Has Started The Mobile First Indexing, For Some Sites At Least

It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis, to start indexing some sites from a mobile first...
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2018 Will See Continued Decline in Facebook Use Among Teens

Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a drop in users. The research firm estimated that...

Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...