There are many national advertisers and marketers that ought to but not fully utilizing of local search marketing techniques.

Marketers underwent a survey from national US brands, but did not capitalize of the most  basic of the local search marketing techniques.

There had been a survey of marketers in the US national brands that have in excess of 500 physical locations; and2/3s of the respondents had come from the usual retail.

While about 70% of those who took the survey had mentioned that they made made a spending of more than 60 percent for the budgets of local marketing, the survey had also stated that a lot of the national companies are not performing the basic blocking and going in on local search advertising.

Here are some stats that are of note: (a) People in excess of a third would not be actively doing marketing for local directories including YP.com or Superpages.com; (b) Forty percent would not be actively managing the local business listings on Google Places, plus the Bing Business Portal (c)45% are not willfully engaged in paid search and (d) 55% would not actively be making use of local review sites.

It appears that the primary reasons for these would be lack of money, which comprised 58% and lack of awareness of opportunities which are local 32%.

It could just imply that local search is an enigma to many marketers, while there still being a chance in local for all marketers.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.