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Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC) on Google, following a Q3 in which...

Joining the women-led and veteran-led icons is a new family-led icon for your Google local listings. Google has added a new attribute option to the Google My Business profiles for businesses that are owned and operated by families. The new attribute is named “family-led” and is...