Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called “automatic imports” and it is basically a one way sync from Google AdWords to your Bing Ads campaigns.
With this new feature, we’re giving you the ability to set your campaigns from Google AdWords to automatically sync with Bing Ads. No more having to manually update the changes made in AdWords. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently.
Here is how to schedule the automatic iumports:
Sign in to your Google AdWords account, choose the campaigns you’d like to import, and make any necessary adjustments in the Import Options section. At the end of the process, you’ll see the options to import now, once at a later date and time, or on a recurring basis: Daily, Weekly, or Monthly. After you hit Schedule, you’ll see the Import Summary which confirms that your import has been scheduled, when it will run and how often it will sync. Afterwards, you can view your Import schedule & history to pause or edit currently scheduled imports and review any that have run in the past 90 days. If there are any errors, you’ll see a link to download an error file to review and take appropriate action.
Clearly, Bing is looking for ways for advertisers to spend more effortlessly with Bing Ads and this isn’t a bad idea.