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We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the image or...

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s...

There are services out there that allow you to buy a site for your company, with the content already provided. You see this often with insurance brokerage sites, as well as many other industries. Often, these services are provided via a HTML frame technology. Let me explain, you...

Matt McGee writes at Search Engine Land that SEMPO has been invited to ring NASDAQ’s bell in New York City on December 1st. This is a huge honor for SEMPO and it indicates that the organization has been doing quite well this past year. SEMPO has been asked as a result of a...

The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising...

Google’s Gary Illyes said last night at SMX Advanced that the Panda update/refresh we’ve been waiting for for 8 months+ now is just about to be released. Gary said webmasters can expect it soon, soon as in the next two, to three, to four weeks. This will not...

Bing Ads announced yesterday they launched enhancements to the targeting settings and dimensions tab. Specifically it now allows you to manage your targeting in bulk and shows you performance metrics inline through new location targeting, ad schedule targeting, and device...