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New Digital Strategies for Offline Conversions

Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how...
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New Digital Strategies for Offline Conversions

Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how...
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Google has Updated Their Local Business Reviews Guidelines

Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here is the new list of guidelines: Snippets must not be written or provided by the business or content provider...
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Are You Looking For Local Marketing Automation Tools

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide...
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Are You Looking For Local Marketing Automation Tools

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide...

Oracle Finds Marketers are Comfortable With Social Marketing, Still Getting Their Feet Wet in Mobile

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are...
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Oracle Finds Marketers are Comfortable With Social Marketing, Still Getting Their

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are...
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Google has Announced That it Will Begin Cracking Down on “Intrusive Interstitials”

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these...
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Google has Announced That it Will Begin Cracking Down on “Intrusive Interstitials”

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these...
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Tips On Using AMP For E-Commerce

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.” Google provided examples...