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Google Starts New Live-Stream Standards on YouTube & Voter Registration Search

Google announced today it would be launching new voter registration search tools this coming Monday, July 18. According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to...
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Angie’s List is Becoming Free : What this Adjust Means for Your Company

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This...
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Applying Automation to Implement PPC Tactic

Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and...
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Google is Introducing New Airline Price Tracking, Hotel Search Filters, Deal Labels

Google has said that mobile visits to travel sites now represent 40 percent of total travel traffic. Responding to this shift in consumer behavior, Google is introducing a range of new mobile hotel and flight search tools. Mobile users will also see new deal labels when a room...

Google – Yellow Stars is Replaced With Percentage of Positive Rating

Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings. The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer...
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Google Search Comfort Virus Passes re-verification Updates to Members

Google had a bug with their Search Console platform this morning, where it sent out reverification email notifications to many users. The issue was that the verification method became invalid for a large number of sites in Google Search Console, and then Google had to reverify...

Google is Honoring Nettie Stevens, Who Found Out XY Chromosome

Google is honoring Nettie Stevens, the American female geneticist who was one of the first to describe the chromosomal basis of sex. She came up with the XY sex-determination system, mostly found in humans to classify gender. Females have two of the same kind of sex chromosome...
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What exactly Advanced SEOs Ought To Know From The Google Raters Instruction

Back in November 2015, Google first publicly released the guide it provides to human raters who help it determine the quality of search results. Before then, some leaked copies were available online, but this was the first time Google had officially released them. Then, in March...
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Tips on how to Focus on Your Visitors With Facebook Ads

Facebook has further reduced the organic reach of brands and publishers in the news feed to emphasize updates of friends and family. Understanding why people share content on Facebook will help you create content that is more likely to attract engagement, in the form of likes,...
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Facebook Give Preference to Friends and Family Updates

Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands, the company announced. Why Is Facebook Making This Change? In a separate blog post today that tries...