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Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study,...

Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. Google encourages advertisers to test ETAs against their existing text...

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical...

On Monday, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display...

August 10, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market online and effectively generate leads. Three ways to generate a great reputation that practically...

In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google...

To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks...

To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks...

Google has released its latest transparency report update, reporting 40,677 requests for user data from governments around the world. According to the latest numbers, there were over 5,000 more requests during the second half of 2015 compared to January through June of 2015, with...

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads. Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much...