The Facebook Like has a new look. The Like button, which is embedded on millions of web pages, is getting the “f” out and replacing it with the familiar thumbs up icon. The Like count will appear within the new blue button.
Here’s a comparison of the current Like design and how it will change:
Updating the Like button, and all of Facebook’s other social-sharing buttons (Share, Send, Follow, Recommend, or Save) with the new flat design, is part of Facebook’s effort to get more mobile-friendly. Facebook noted that 30 percent of Like button impressions come from mobile devices.
“Our hypothesis was that more people would recognize the thumbs-up icon on the like button, so we conducted qualitative and quantitative tests to measure them side by side,” said Facebook in a blog post.
In testing the new button, Facebook indeed found greater engagement – a 6 percent increase in Likes.
Facebook redesigned these buttons to be “backwards compatible,” so you don’t need to do anything if they’re already embedded on your site. The updated buttons will simply begin rolling out in the coming weeks.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.