Archive for March, 2016
Content marketing is a reasonably simple thing to do, however it doesn’t imply that achievement in this marketing method comes simple. For your Content marketing to be really viable, you may need to venture up your diversion and make some additional moves to further guarantee your prosperity. More organizations perceive the profit of this strategy along these lines your online rivalry is simply getting additionally difficult consistently. Level the field for the last time by watching the accompanying practices that are certain to help your content marketing. One approach to venture up your content marketing is to create more quality content. You can expand the amount of the same kind of content that you have constantly distributed or begin making diverse manifestations of substance. Gradually extension out from basic web journals to info graphics and even to features and other visual content. Other than transforming more unique content, you can likewise choose to set out on content duration.
Crating content involves an alternate procedure, however, and you may need to peruse up on the theme before you can move ahead. Fundamentally, content duration obliges you to discover, total, and explain content from distinctive solid sources. By doing this, you change your site into a one-stop venue for everything that is applicable to your intended interest group. It will be exceptionally useful for your battle to make it an intelligent one. As opposed to being a negligible wellspring of data, your content marketing can serve as a discussion for you and your crowd to participate in a sound trade of input. However other than utilizing your crusade to draw as a part of remarks and recommendations, you can transform it into a substantially more open spot for communication. For instance, you can permit your followers to submit their own particular content. The best compliance can then be distributed on your site after some thought. You can likewise run a challenge that will urge your crowd to captivate more with your site.
After making it possible to save images via a mobile browser, Google has expanded its image-saving feature to desktop.
Now, users signed into their Google account can save an image to Google while on their desktop using the star icon, and then access saved images via their mobile device.
Google originally launched this feature on mobile devices in November of last last year, allowing users to save Google images to their collections across all major browsers on both Android and iOS.
Recently Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual changes might be. Below is a screen grab from their blog:
According to their post, Adwords will focus more on businesses using Adwords. It sounds like their main goal is to create a more user-friendly platform by making it easier to manage campaigns and making the data you want easier to find. From the announcement post:
“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.’
The new features will be offered by invite only, so don’t expect to see changes anytime soon. From Google AdWord’s blog:
“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”
It will be interesting to see what changes are made, and how these changes keep AdWords relevant as internet users change when, where, and how they access and browse the web.
Most of Google’s rank algorithm is shrouded in mystery. We have to take them at their word when they say social media isn’t a ranking factor (not directly, at least), and guess where factors that used to matter (like keywords) stand. Rarely do they come straight out and tell us what the more than 200 ranking signals are and where they stand in the hierarchy.
It was announced by Google in last year, RankBrain, their artificial intelligence system, was one of the top three ranking signals.
And during the Q&A session Andrey Lipattsev, a Search Quality Senior Strategist at Google, named the two other top signals in response to a question by Ammon Johns.
Those two signals? “Links and content” -
That means the top three ranking factors, according to Google, are RankBrain, links, and content. Andrey also stated there was “no order” when asked for clarification on the order of importance.
It actually mean that we’ve known for a long time that content and links matter, though the importance of links has come into question in recent years. For most SEOs, this should not change anything about their day-to-day strategies. It does give us another piece of the ranking factor puzzle and provides content marketers with more ammo to defend their practice and push for growth.
More images are showing up in Google search result snippets. @WebMarketMagnet mentioned it in February on Twitter, and there seems to have been a few instances of it popping up for different users in the United States. Users in Canada have not seen these results, which likely means Google is testing the feature out on a limited basis.
“I was unable to replicate Twiter user Anthony Church’s search for “greek pistachio company”, but I did notice several images popped up when I searched “greek pistachio cookies””
Having images show up alongside recipes really makes sense, right? Images are likely to help you decide which recipe to choose.
But Google isn’t returning images for “recipes for chicken”. I also didn’t see any images for the search “sit me up floor seat”.
Google is consistently testing new features, so this could be just one more in a series of tests. However, it is possible it is related to Google authorship, which Google keeps telling us not to remove, even though the program has been decommissioned. Only time will tell.
Twitter is going through the process of making its algorithmic timeline the new default; meaning people will have to opt-out rather than opt-in. It turns out the timeline, which sparked outrage when first announced, may not be so disliked after all.
According to Slate, Twitter has been rolling out the change gradually for a few weeks now — and the responsive has been positive. A Twitter spokesperson was quoted as saying there have been very few people to opt-out of the new default timeline. The percentage of users to opt out have been in the “low single digits”.
Not only are people keeping the algorithmic timeline as default, they’re engaging with it more frequently than the traditional timeline. Daily usage — including tweets, replies, retweets, and favorites — are all up amongst those who have not opted out of the new timeline.
Being completely transparent about the change over, Twitter is notifying each user individually as their timeline is switched to the new one. This moves comes just over a month since the algorithmic timeline was introduced. The timeline originally launched as an opt-in feature, designed to surface the best tweets people have missed since the last time they logged in.
If you don’t love the new timeline, don’t worry, you can still revert to the old one. Even though it’s the new default, you’re completely free to opt out of it. Simply go to the settings section and uncheck “Show me the best tweets first”.
Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone. CEO Jack Dorsey recently made media rounds regard his company’s 10th anniversary.
The company recently highlighted 10 ways it has changed marketing since the company launched 10 years ago.
“Today, of all days, we want to spotlight the myriad ways you have enriched the platform, and changed marketing and business forever.”
Here’s what Twitter calls out as the top 10 things it has done to change marketing:
1. Brand Authenticity: Through interaction on Twitter, businesses have been able to create more authentic, human brands.
2. Real-time Engagement: It can be argued that Twitter pioneered real-time marketing. These days, not a single major live event goes by without brands and marketers trying to capitalize on it.
3. Cultural Movements: Cultural shifts for social good have been made possible with Twitter. Most recently, the company points out the #BlackLivesMatter campaign, and the #SpeakBeautiful campaign which ran during the 2015 Oscars.
4. New Content Creators: Twitter has provided a platform for content creators to exercise their creativity in ways that weren’t possible before. The company points out General Electric’s 6-second Vine videos as an example of how brands are creating brand new types of content.
5. Personalize Content: Brands and businesses can create more personalized content through a real-time platform like Twitter. The company points out multiple brands who have sent their followers handwritten notes, or make have made videos in response to a specific customer’s question.
6. Multi-screen Experience: Twitter highlights the ways in which it has become a companion app for TV watchers, which has led to greater ad retention.
7. Live Video: Thanks to Twitter’s acquisition of Periscope, we’re no longer limited to 30-second videos. Now we can stream live video for as long as we want, which has done well for several brands.
8. The Hashtag: What more is there to say? Without Twitter there may never have been a hashtag. Now they’re ubiquitous, with virtually every social network using them.
9. Better Customer Service: We’ve gone from having to dial a 1–800 number to speak with a customer service rep, to tweeting at the company and getting the assistance we want.
10. Internet of Things: Thanks to Twitter we now have inanimate object tweeting from their perspective. For example, in 2012 during the London Olympics, there was a pool cam that would regularly tweet underwater shots from the aquatic center.
With all the negativity surrounding Twitter lately, from it’s new timeline to declining user engagement, it’s a nice change of place to reflect on the good the company has done over the past 10 years.
Twitter’s CEO Jack Dorsey recently made some press appearances celebrating the 10th anniversary of the social network. The question on everyone’s minds was what’s going on with the 140 character limit on tweets.
During an appearance on the Today Show, Dorsey addressed the question about the 140 character limit by stating:
“It’s staying… It’s a good constraint for us, and it allows for of-the-moment brevity.”
Dorsey went on to say that things are still changing within Twitter, “a lot” in fact, as there will always be efforts made to make Twitter better. He reiterated 140 characters are staying, but didn’t elaborate on the changes that were alluded too.
So, 140 character tweets are staying, but technically they were never completely going away in the first place. When the plan was announced to up the tweet limit to 10,000 characters, it was never Twitter’s intention to display article-sized tweets in people’s timelines.
The original idea was to display a snippet of the tweet in the timeline, where people can click through to read more if they choose to. Dorsey’s recent statements suggest that changes are in the works, which could mean that tweets with embeddable/expandable text are still on the way.
As far as your timeline is concerned, you can rest assured you won’t see individual tweets exceeding 140 characters any time soon.
Many SEOs have been curious about just what will change when it comes to Penguin. In yesterday’s Hangout with Eric Enge and Mark Traphagen, Illyes was asked about Penguin and what would be different about Penguin from an SEO perspective.
He did disclaimer his comments that they haven’t talked about how to communicate the changes yet, so he is “making things up as we go.”
The first thing will be that if your pages are affected by Penguin, then generally you will be able to get the read of that effect much faster. So you would be able to – you would definitely be able to – see that something is going on like your rankings are dropping, you can easily think back to what you did, what you changed, if anything, on the site or external to the site, like site SEO or link building or whatever, and then revert those changes and see if that fixes it.
He was asked for clarification, if it meant more real time feedback.
Of course, we will have to recrawl the pages, and sometimes that can take a lot of time.
Eric Enge summed it up as “real time with the data available, but you don’t have all the data available until you recrawl some things and discover the new data. So there is natural latency in there,” which Illyes agreed. Illyes went on to say it is bad SEOs who are causing Penguin issues.
It isn’t innocent people making mistakes, but rather SEOs who are – this will be shocking – there are bad SEOs out there.
Who could forget about Mobilegeddon of 2015. April 21st was the date when Google officially integrated mobile-friendliness into its ranking signal. Today, the company announced its mobile-friendly ranking signal is about to get stronger.
Beginning in May an update will be rolled out to Google Search which increases the effects of the mobile-friendly ranking signal. The goal is to “help our users find even more pages that are relevant and mobile-friendly”.
Anecdotally speaking, when searching on a mobile device it’s not uncommon to see non-mobile friendly sites show up on the front page. Perhaps with May’s update searchers will find fewer pages in search that are not optimized for a mobile device.
If your site is already mobile-friendly, Google says you will not be impacted by the pending update. The company reminds that the intent of a search query is still a strong ranking signal. Pages with high quality content may still show up in mobile searches if they’re the most relevant to the query.