Archive for August, 2012

On Wednesday, Google exposed new set of tools for business customers with the combination of popular features from Google+ with the functionality of Google Applications. The new features, which were beta tested at several major companies including Kaplan and Banshee Wines, are designed to support employee efficiency and interaction. Clay Bavor, director of product management for Google Applications, announced the additional features on Wednesday on the Official Google Enterprise Blog:

“Today we’re launching an initial set of Google+ features designed specifically for businesses, and we’re excited to move into a full preview mode for Apps customers. During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013 while we continue to add more features and administrative controls designed for organizations.”

The initial set of business features includes:

• Private Sharing: Now, Google Applications users can control how content is posted to Google+. For example, a Google+ post can easily be restricted to within an organization or be shared with specific partners outside of an organization.

• Video Conference: Google+ Hangouts, which is now integrated with Google Applications, permit video conferencing for up to 10 people. This feature includes face-to-face meetings with the use of webcams or smartphones.

• Admin Controls: The admin settings permit administrators to set company-wide defaults for posts and restrict Hangouts to specific users to ensure private meetings.

In addition to the features listed above, Google indicated that additional features related to administrative controls, mobile services, and more would be introduced over the next several months. Although the new suite of tools is initially available free of charge, a paid subscription to Google Applications will be essentially start in early 2014. Though, pricing details have not been released at this time.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Recently the great SEO Specialized, Matt Cutts lead towards search spam about the posted blog named “Why did our PageRank go down?”

The post is a reminder to webmasters that selling links that pass PageRank can lead towards the Google penalty.

In October 2007, Google officially came out saying selling paid links can hurt your PageRank and then shortly after, Google dished out the PageRank penalties to many web sites, including some major newspaper web sites.

Since then, Google added the terms to their webmaster guidelines and has done some videos on the topic.

Matt shared the email he sent to the publisher about the reason of their PageRank dropped. In short, he said “PageRank drops by 30-50%” typically are due to “selling links that pass PageRank.” Matt went on to explain they detected, not sure it was done automatically or manually, links labeled “sponsored that passed PageRank.” Matt also mentioned that Google “received a outside spam report about your site” with details on different paid links on other sections of the web site.

Further he said that you should submit a reconsideration request for eliminate manual penalty. “Once the site removes the paid links or makes sure they do not pass any PageRank”

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

During this year it is seen that lot of companies with link harms. Some of these have been companies that have gone really deep with bad linking practices. Article postings, directories, paid guest posts, really bad anchor text mix, lots of link building done for link building’s sake.

Many of these companies have real people working at them, many employees, and their entire business got turned upside down. Many of the impacted companies have good, genuine, people working for them, and they’ve been badly hurt.

Whether the participants were bad actors or not, Google behaving to protect its business. For those who were penalized, the situation is terrible.

Recovery Saves You:

We have helped a few sites to get their penalty removed.

It was a painful process. Here are presenting some process in below:

1. 2 Quick Ways to Perform Bad Link Archaeology

2. Simplifying the Task of Pruning Links

Those two posts should give you an idea of the some of the basic mechanics. In addition, here are some other things you should plan on doing when you begin work on cleaning up a bad link profile:

1. Be exactingly thorough: There is the need of analyzing each and every domain that links to you and make a call on whether it has bad links to your site or not. It is known as binary decision – it’s good, or it’s bad. If it goes in bad direction then you’re going to be requesting its removal.

2. Be laser focused: Yes, it is all the rage to be mad at Google, but stay focused on your business. Most likely, you aren’t going to sue Google, or participate in a mass outcry that forces Google to change what they are doing, so do the best you can to understand what it is you need to do, and sit down and do it. This is very, very hard to do because having your business damaged by the actions of a third party does make you angry. That just makes being focused much more important.

3. Be harsh: As soon as you hear yourself justifying that a link really is a good link, you probably have a problem link identified. Good links need no justification, and no debate is required. Also, it is critical to get back to a point where you can simply focus on building your business as soon as possible. Don’t waste your time and Google’s cutting corners, otherwise this process can take a half year or more. Cut to the chase so you can move on.

How Much Work is This Going to be:

We have seen situations involved more than one million links and 7,000 linking domains. Clearly this type of situation is going to be a lot of work. Those are big numbers but if you follow the process outlined in the Simplifying the Task of Pruning Links article you can significantly reduce the total effort. Nonetheless, we have seen projects of this size take 600 hours of work or more.

However, the bulk of the work can be done by inexpensive labor that you train to reognize the signs of a bad link. This will bring down the out-of-pocket cost considerably, and allow you to scale up the effort with multiple people. If you sit down and get right to it, you can push through the work in a reasonable amount of time.

One of the easiest ways to connect with people to request a link removal is by email. You should certainly start there, and be prepared to make multiple requests. Don’t stop there. If that hasn’t proved sufficient, look for phone and snail mail contact info.

Your request should be polite for removal the bad links. You are asking others to do favor for you. Do not tell them that there spammy links ruined your business.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Free Wi-fi offer by Google and Boingo wireless merge, 8 US malls and discounted access in 16 important airports across the US Google’s sponsorship, and there is the need to subscribe Google Offers in their city to purchase the deal.

In this June, Google aligned with Boingo Wireless for offer free Wi-Fi in 6 subway stations and above 200 other locations in New York City. And the program is scheduled to end September 7.

This enables shoppers to surf on net freely in San Francisco, Los Angeles and Seattle with other major locations.

On selected airports, Google is offering 50% off a 24-hour Boingo As-You-Go wi-fi pass. According to VentureBeat, airports, include:

• Austin, Texas: Austin-Bergstrom International Airport (AUS)

• Chicago, Ill.: O’Hare International Airport (ORD) and Midway Airport (MDW)

• Denver, Colo.: Denver International Airport (DEN)

• Detroit, Mich.: Detroit Metropolitan Wayne County Airport (DTW)

• Houston, Texas: William P. Hobby Airport (HOU) and George Bush Intercontinental Airport (IAH)

• Milwaukee, Wis.: Milwaukee County’s General Mitchell International Airport (MKE)

• Minneapolis, Minn.: Minneapolis-St. Paul International Airport (MSP)

• New York, N.Y.: John F. Kennedy International Airport (JFK), LaGuardia (LGA) and Newark Liberty International Airport (EWR)

• Oklahoma City, Okla.: Will Rogers World Airport (OKC)

• St. Louis, Mo.: Lambert-St. Louis International Airport (STL)

• Washington, D.C.: Ronald Reagan Washington National Airport (DCA) and Dulles International Airport (IAD)

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Friday it is announced by the comScore Media Metrix that several trends hide in plain sight in US Online Ranking Video for July.

36.9 billion Online Content Videos  is watched by 184 million US Online users in the month of July. July 2012 result is better than 178 million in July 2010, 158 million in July 2009, 142 million in July 2008, and 134 million in July 2007. The percentage of watching the online content video has boost up with 37.3% over the past 5 years.

And its duration is also enhanced with 6.7 minutes in July 2012 in the comparison of July 2011 duration 5.3 minutes, July 2010 duration 4.8 minutes, July 2009 duration 3.7 minutes, July 2008 duration 2.9 minutes and July 2007 duration 2.7 minutes. And the average percentage has also increased up to 148.1% over the past five years.

The time spent watching online video has to come from somewhere. And it’s not coincidental that viewing levels for the four big broadcast networks are down 6%.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.