Archive for July, 2012

1. You can use one AdWords remarketing tag on all pages of your site, and then create as many remarketing audiences as you like from it. The audiences are then defined according to the URL of visited pages.

2. You can use a Google Analytics tag to make remarketing audiences for a linked AdWords account. This is being rolled out “in waves by the end of the summer”, so keep an eye on your Analytics account for the remarketing option!

Some noticeable points:

• Needing just the one tag means it’s much simpler to install on all pages, so it should be quicker for your web development team.

• It’s also easier to check that the right code is on the right pages.

• You don’t need multiple AdWords tags on one page if they’re viewed by multiple audiences. If you already use AdWords and Analytics, you won’t need tags for both. Fewer tags mean faster load times – and faster load time helps user experience, improves landing page quality (a quality score factor) and may be a ranking factor.

• You can start with a simple remarketing strategy and then refine or split out audiences when you know they’re successful.

• When you realize only after the remarketing advertising has started that you want to exclude visitors to a particular page (like pages only converted customers will see) you can make a new audience and exclude it, easily and quickly.

On top of that, some more variations of retargeting are coming soon:

• You’ll be able to make audiences of people with browsing histories similar to the people in your remarketing lists. This will be available “in the coming weeks”.

• There’s a beta that allows you to customize your search ads seen by the people in your remarketing list. If you’ve got an account big enough to have its own Google manager, ask them about it.

Of course with all this innovation you still need to remember not to creep out your visitors by overdoing remarketing too much – remember to keep membership duration of audiences a reasonable time, and use a frequency cap!

Source: Seoptimise

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Visitor intelligence could give you the allowance for proactively making a collection of the search data you are getting at the time visitors proceed to your site.  This is information that you may later process for analysis, segmentation plus prioritization of leads and visitors. This would incorporate more than basic information one is likely to have in the core search analytics systems, including source, campaign, plus landing page that had been traversed.

Visitor intelligence would give allowance for determining quality of visitors of the website as well as those of the leads. One could scan, review plus segment the traffic in order to deliver to you more information regarding visitors plus leads attracted.

a. Make a simplification of the analysis: Visitor intelligence that is grouped with scoring would allow to better understand visitors via a clearer system of rankings making it easier for anyone in the organization, whether they be involved in sales, marketing plus support—in order to spot the value of that visitor. Visitor intelligence may be employed in order to score visitors and leads made.

b. Make an in-depth look at the demand and the Drivers:

Visitor intelligence would take into account more than fundamental aspects for a referring source plus website action. For instance, an ideal intelligence system would have demographic, firmographic, plus behavioral and social data. This may incorporate company size, industry type, job title, website visits, and others. An ideal intelligence system would also take into consideration visit history for each visitor and lead as well as different visit attributions. This will enable you to learn more regarding the activities that are working for each search personas.

c.  Make a priority and follow-up for the leads: Once one would be in understanding of the situation at hand for the buyer and have visitor story via the visit history, one will be able to go to the sale in a manner more effective. For instance, utilizing the data of the collected system, one could now score visitors plus leads for allowing simple prioritization of new leads. If one would know that the specific referring keyword possessed likelihood for driving sales-ready leads, one could place a higher value to visitors who arrive from that keyword and give an instruction to the sales team to follow-up with any lead coming to the site via the keyword.

d. Initiate a good relationship with clients: Visitor intelligence would make a limit on the chances for the overstepping boundaries together with prospective buyers. Through properly gauging interests, businesses could have a solid relationship with clients through not being pushy or an annoyance.

e. Make an organization for information: Before visitor intelligence plus scoring, there hadn’t been a standard method for measuring the present state of a visitor and lead. Because of visitor intelligence plus scoring systems, businesses may properly analyze a lead from many angles to verify what approach should be undertaken next. Scoring would gather sales and marketing on a similar and would give a consistent and objective measure of what would be regarded as attractive. Without such systems, decisions may just be made with a basis on vague descriptions to add to rankings that are concrete.

f. Make a refining of, and a repetition of the successful marketing plus SEO activities: Visitor  intelligence would allow you better insight into what working for every stage of the marketing sales funnel. With additional insight you are to know the keywords that will put in content leads, and the keywords that drive marketing qualified leads. You are to know the campaigns that hit the target audience and make an adjustment, or get rid of the ones that do not.

g. Place keyword and SEO analysis on another level: With several data the visitor intelligence will give you, you may now analyze SEO efforts, notably the keyword performance, at an advanced level. Visitor intelligence may take SEO to a scientific level not noted with SEO software.

One could utilize the additional data that one can capture to test if the SEO campaigns are aligning to the ideal buyers for the organization. You should make a connection to the CRM to see if the deals made would be something desired or profitable.

Utilize the information in the CRM for refining further visitor intelligence scoring criteria. See which keywords would be driving profitable customers and make an investment in the content.

With SEO eventually becoming harder plus complicated for predicting and measuring, more comprehensive data approaches would be needed to know what works for your business. Normal SEO solutions would not have the connection between SEO KPIs plus visitor intelligence. Locate a system giving insight for both, as rank data would not be enough.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

You have already performed it. You now have the hottest video over the net. And you make sure that the video will sell itself. While it appears that a couple of pieces of great content would be able to go on without much,  if any marketing to aids it, you would not be the kind of person who would like to carry out chances with premium content. You have made a couple of beautiful, HD quality video content that would be begging to be shared and you would like to give the christening to fit it.

Benefits: When Google does a crawling of the site, they would be looking for a lot of indicators, which would include page quality, relevance plus keyword instances. Multimedia objects would give value to all three of the metrics. Videos would also bring up a user’s Time on Page, which is a significant indicator of the page quality which appears to be more significant daily. Not to mention, individuals would be likely to link the content if it has multimedia content.

E-commerce sites should also give serious consideration for putting videos for other locations including product pages. Apart from the added stickiness and quality placed on product pages, they also aid you in standing out for the SERP by adding a video thumbnail.

Give the visitors a resource for getting more information on the headline they had been linked to—provide them with more reasons for link to the video. You should tell a story regarding how the video was made or simply make a summary of the contents of the video. You should make a consideration of a linking to other, related videos to keep the user who would like to be engaged as much as he can. You will have to make the page the authority for the topic at hand and a rich linkable resource that people are to reference for the future.

1) Put An Awesome Edge:

When Google makes a page crawl, it would be locating signals for the indication that the content would have a relation to a given query. A page that has H1 title plus an embed code would not send Google the message that the page would be filled with awesome and related content. To be Frank, Google would not be able to decipher  the video at all, so why not give a sending of better algorithmic signals to Google through surrounding the awesome video with just as awesome images plus text. This will also allow you an opportunity for targeting keywords afterwards.

You would need visitors a resource to get more information for the headline they had been linked to—give them more reasons for linking to the video. Inform how the video was made or summarize the video contents. You should consider linking to other and related videos to keep the user who desires more to be engaged as one can. You have to establish your page as an authority on the topic, as well as a rich linkable resource that people will take to in the future.

2) Where you will place it:

Because of the massive ubiquity, astonishing multiplier effects plus the unabashed favorability directed at the video outlet, a lot of people have though about hosting Youtube videos. Should you have gone the path, you should checkout guides for tips on how to ensure that you will still get great link juice from YT videos. There would be paid services that may host the video on servers while to Google, it would appear as though the video were on the domain.

3) Give a full transcript:

One way so that you could get more content on a page that has video would be to give a full text transcript. You may either utilize a program, or have an actual human being see the video and type iot out through hand. We can also transcribe videos as well. This will also aid users that may not be able to hear the video for whatever reason.

4) The Title, Meta Description and File Name:

You would like to ensure to get more content on the page with video would have a strong, catchy and viral title that may have keywords but not at the expense of the title itself. Take out all of the skills you have acquired writing incredible blog post titles and make applications to the videos. You need to be aware that individuals also have the tendency to put the word after video at the end of the searches. A bit of research on keywords on some target keywords plus the word video would not hurt when you try to make a proper title. Carrying out research before anything else would aid you in targeting high traffic keywords for both the title and meta description. Should you think of hosting the video through Youtube or some other video hosting service, put in the desired tags as well.

You should treat the description of the video in the same manner one would have a meta description. Utilize keywords but you should not over do it. Put in a paragraph that would convince one that the video is relevant and something you could watch. Keep in mind that the terms would show up in bold on the SERP if the Googler would utilize the same terms located in the Meta Description.

Together with images, the video file should have a keyword rich file name that has hyphens in the place of spaces.

5) Put in a Schema for the Video:

Right now, it would be a bit unclear on how Google would select schema data for video. The protocol would be there, however Google would not seem to get any of it into consideration as of now. It may not hurt to future proof the site through deploying the basics of recommendations of video objects at a fast time.

6) Make A Video Sitemap:

As the collection of videos would continue coming up, it is of the essence that Google be able to index and crawl everything. This may be assured via making a video sitemap. Like a normal sitemap,  the video flavor would just point to the URL of each video while adding properties including duration, family friendly, etc.

A video sitemap would not just plant solid the inclusion in the Google index, they would also aid Google in getting the video thumbnail to be used on the SERP page, which in turn should aid in the clickthrough numbers.

Other Technical things to consider – While it would be a great temptation, you should steer clear of iframes as Google would not crawl them. If needed, utilize a HTML5 video player though the utilization of a flash video as a fallback. No one would want a video starting to blare audio when a site is entered. You need to allow users more control over the experience and ear drums through autoplay. Lastly, if you have given users choices between HD and standard video quality, you need to ensure to set default play setting to HD. Users would not even know they have the option for upgrading so give them the best if you can.

7) Make a Brainstorming for Understanding Your Audience:

A piece of marketing content would just be as valuable as the amount of the exposure, attention, as well as links that it would ultimately command. You should spend some time with brainstorming a list of the people and publications who show interest in the video so that all hard work would not be for waste. You need to acquire the services of the smartest people you could locate into a room, and put out a list of tangible targets. Having an understanding of the audience and what could appeal to key influencers would benefit the whole outreach campaign.

8)  Establish this as being sharable:

The implementation of the social media icons on the page in question should go without saying.

9) Make it embeddable:

Should you be hosting the video on Youtube, you need to check a guide that ensures you acquire a few links from the embed code. If hosting video yourself would ensure the embed code is known to users and includes a link back to the past page. The code should be put in an iframe so users could easily locate and copy the embed code.

Make double and triple checks to see if the embed codes function on different platforms before the launch. Should you have had that past feeling a marketer acquires when they realize that the embed code on expensive infographic has not been done for three days, you would have an idea of what we are referring to. A couple of webmasters and bloggers would be more willing to embed a video that they would be to link directly to the page, so ensure you have a link back to the source in place of the embed code.

10) Allow for Enabling of Comments:

Comments would be a recommended way for building up keyword rich, user generated content for a page. Nothing would begin a conversation similar to a good video. They would keep visitors returning to the domain if just to see if anyone would reply to the witty and original comment. This is notably effective should you set up a system wherein users get an email when the comment has been replied to. Even if a user does not participate in the conversation,  the presence of real user interaction on page places stickiness and authority to the page in a similar way, YouTube star ratings and comments to keep a video popular. Users often love when the video creators go into the conversations themselves, so do not hesitate to get into the conversation. You may fear some things, but we think the content creation, user engagement plus stickiness benefits would outweigh the unpleasantries that accompany open forum moderation.

Should a video be controversial, getting unsavory responses, or you would not simply like comments of the video for whatever reason, this may always serve as an option, but we have often located comments to be a great way for people to check in again on a site.

11) Make a Series of Videos:

Should you have a video that does well, allowing for more spinoffs or development, you should not hesitate to create a similar video, and begin a series of videos that would appear in the same vein. Other sites makes divisions of their videos into many chapters. Video series would be a great way to give encouragement to users for continuous exploration of the site for related video content.

12) Place Video Behind an Email or Social Wall:

Should you just be beginning with video marketing, this would not be the ideal time for constructing a loyal following. But if you would be an established site that has thousands of viewers that could not wait for the upcoming installment, you would need to consider asking users for an email address before seeing the content. You could select Part 1 in a series, then ask for an email address for the viewing of Part 2. You can select a Skip This button to stop frustration. This may be an effective for constructing an email list for future marketing wins. You may also employ something similar wherein you would in place ask for a Facebook Like or a Twitter Follow before the allowance of a user to continue. Whether this will or not be an option would be built around the community.Make sure that the marketing wall would not interfere with the ability of Google for page indexing. It must not be a URL redirect or anything of such nature.

13) Place a Video on Old and New Content:

Videos can and should have a reusing within other content for your domain. Should you have an older post that could be supported by the new video, you should enhance that with a link to the new video. In the same manner, in future posts you may refer to you older posts as you would with previous content as with another piece of content. Try not to embed the video for more than a singular page as you would like to ensure the original video page would be viewed by Google as being canonical. Together with duplicate images or text for multiple pages, it would be best to steer clear at all costs.

14) Make a Consideration of Submitting the Video to Myriad Video Services:

Should you be going the YouTube path, then there would be no reason not to make a submission of the video to other video hosting sites that could get the creation for some needed exposure. After the passing of time, if the self hosted video would not be acquiring any traction you may contemplate submitting to YouTube in addition to other outlets stated below.  Do what you have to do to ensure that a link back to the domain would be incorporated in the video on its own, the description and wherever would be possibles options change from site to site.

15) Branch out:

Contemplate on video marketing in the same manner you would on other original content. A lot of the other strategies that you have applied to infographics as well as epic blog posts would be in application here.  Here are place one could consider promoting video content:

a. Blogs that would have an audience who would have an interest in your video

b. Email Lists

c. Social Media Accounts

d. Powerful and on-topic Twitter accounts located through services

e. Learn Marketing to Reddit then post to http://Reddit.com/r/Videos

f. Capture local newspapers, radio stations plus magazines

g. On-Topic Community Forums

h. Spot blogs that post video to the homepage.

i. StumbleUpon

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

New CEO & President of Yahoo named as Marissa Mayer who is long time Google executive. She is the 20th resigned employee from Google by yesterday noon over telephone.

As Chief Yahoo she starts her new job first thing Tuesday morning. She is the Yahoo’s 6th CEO in the past year.

Official Yahoo press release, the Board of Directors commonly agreed her track record for design of technology products and execution makes her ideal to enhance Yahoo’s products.

Over her past 13 years at Google, Mayer held positions as an engineer, designer, product manager and vice president of several Google properties. She headed up some of Google’s biggest products, including Google  Local, Maps, and Images.

She has been praised as a leader in user-centered product design and might finally be just what Yahoo needs to pull their products back from the brink.

“Yahoo’s products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users,” Mayer said. “There is a lot to do and I can’t wait to get started.”

Her Twitter Profile was updated with a simple @Yahoo! Monday night – along with news that she is pregnant:

Another piece of good news today – @zackbogue and I are expecting a new baby boy!postcards.blogs.fortune.cnn.com/2012/07/16/may…

— marissamayer (@marissamayer) July 17, 2012

She also posted to her Google+ stream about how excited she is about her new role at Yahoo.

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

When I started my professional career (selling advertising), one of the most influential books that I read at the time was “7 Habits of Highly Effective People”, by Stephen Covey.

It’s not much of an over-statement to say that this book changed my life.

What’s interesting to me is how many of the tenets that Mr. Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO).

I speak to many prospects for SEO services, every day. Some of these believe that SEO is a one-and-done affair.

While I find instances where companies could see some solid gains by simply implementing proper title tags and correcting a few things, more often than not, proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results.

Every SEO company will have its own processes for performing SEO, and I’m not suggesting that what follows covers everything that goes into an ongoing SEO effort, but the key ingredients are here.

1. To Be Proactive

2. Start with End in Mind

3. Prefer First Things First

4. Seek First to Understand, Then to be Understood

5. Sharpen the Saw

Source: Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.