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Archive for April, 2012
Users Of Google Not Liking Personalized Search Results
Apr 30th
In a recent survey conducted on if the search results from Google had stated that 45% searches not be personalized through searches in the past, as well as information compiled from social networking sites. On the contrary, 15.5% approved. Another 39.1% of those who answered had stated that they wanted the idea of personal searches, but had concerns on privacy. Those who declined , at 45.4% had stated that they think all should see similar results in locating the same keyword.
The survey which covered around 400 Internet users has been a month old. The survey results had been in publishing days succeeding launch of Google’s Search Plus Your World, but stayed under the radar till eMarketer had reported he findings in the week.
Survey respondents appeared also not to be explosive on Google+. Just 19.3% have stated that they make use of Google+, with those that remain of the respondents stating they either possess an account however not utilize it or not know what Google+ is.
Are personalized search results making anyone more likely to enact the usage of Google+? Seven and a half percent had declared yes, 48.1% declared maybe and 44.4% had said no.
The search results for personalized reasons has done its debut in 2005 for Google users. The personalized results for Google were given to users not logged in back in 2009. There have been people who were concerned that the personalization is behind the filter bubble, having the search engines giving a narrow view of the world.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Google Shutdown Projects-Google Related, One Pass and Other Services
Apr 27th
Google is bidding process good-bye to another set of items that have never get on. The search engines Relevant, One Complete, and Certain Search are among the newest items The search engines declared is submitting to stay on a town upstate where they can run and play.
Some products are getting the ax as part of its latest “spring cleaning”:
• Google Related, a browser extension that served up recommended links in the form of news, video, web, and image content from around the web, didn’t see the kind of adoption Google expected. Launched in August, Google Related will be retired “over the next few weeks.”
• One Pass, the subscription service for news publishers that was revealed in February 2011, has been shut down due to low usage. Google will transition to “other platforms”, such as paywall substitute Google Consumer Surveys, which launched earlier this month. Google Consumer Surveys basically allows businesses to conduct surveys and allows visitors to gain access to content that would otherwise be off-limits behind a paywall/subscription area.
• The Patent Search homepage is being redirected to Google.com, with Google promising it will load twice as fast, feature Google Doodles, and expand with patents from other countries “soon.”
• Google Flu Vaccine Finder is retired on Google but will reappear at HealthMap Flu Vaccine Finder.
• APIs are being retired and API deprecation policies are changing.
• Google Talk mobile web app is shutting down.
• Picasa for Linux is being deprecated.
Google continues to eliminate underperforming products and services, a process which began not long after Larry Page took over as CEO last year. Below are stories to more coverage of dead Google products.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Onward Search on PPC Salary Guide – Infographic
Apr 26th
Here is a great infographic for PPC jobs which mentions Salary Guide for PPC that breaks down the job marketers
Following jobs are given below, guide for the 20 cities:
1. Internet Marketing Expert
2. PPC Expert
3. PPC Analyst
4. PPC Coordinator
5. Director of Internet Marketing
6. Account Manager
If some cities are missed in below images then you can free to find the job as per your location. It is reported by an Onward Search.
Source: Searchenginejournal
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
Facebook IPO Plan Pushed Back
Apr 25th
Facebook is reportedly pushing back its planned initial public offering (IPO) following a series of high-profile deals. Citing unnamed sources close to the company, CNBC is reporting that the company has moved its target date for the IPO from early to mid-May to as late as mid-June.
The report credits the delay to a series of acquisitions which have occupied the attention of founder and CEO Mark Zuckerberg. The report claims that executives have been unable to devote the time necessary to prepare for the launch.
A Facebook spokesperson declined to comment on the report citing the company’s ongoing IPO quiet period.
Facebook made headlines earlier this month when it agreed to acquire photo-sharing service Instagram in a $1 billion cash and stock deal. When word leaked that Zuckerberg largely brokered and negotiated the deal without input from the company’s broad of directors, analysts expressed concern about the company’s management structure.
The company later made a second strategic transaction when it purchased a series of social networking patents from Microsoft to further strengthen its patent portfolio. The former AOL holdings could help the company fend off a legal challenge from Yahoo.
Facebook’s IPO has become the most eagerly-anticipated public offering since Google began trading in 2004. Industry pundits believe that the outcome of the Facebook IPO could shape the landscape for other IPOs in the coming years.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entreprenuer widely recognized by the top players in the industry.
Affiliate Keys: Enhance Profits with Use of Content
Apr 24th
Content plays a vital role in boost an affiliate site’s profitability can’t be underestimated.
Some keys are here whjich clears you that how to use content for great profits-
1. Know Your Customers-
You won’t be able to make your content useful without first being aware of who your customers are and what kind of things they look for online. Is your site aimed at families or couples? Are they looking for leisure or business information? Why do they visit your site?
Knowing exactly how they operate and what topics really grab their attention will enable you to take a creative and tailored approach to content, which will ultimately pay off. Once you have an established customer base you can also run quick online surveys to help you learn more about them and their views on your site.
2. Include a Call to Action-
Once your audience is engaged with the content, make sure it helps users make a decision on what to buy or promotes an action. So, for instance, if your customer base consists primarily of families traveling for leisure purposes and you want to write about New York City, write about hotels that are family friendly, activities that are good for all ages and ensure the suggestions link to the booking options available from your site.
Quality content isn’t just for increasing traffic and links. It’s also great for increasing conversion.
3. Be Seen as an Authority-
If you treat your site as a way to showcase your knowledge on a particular niche then you could become known within a community as an expert in that field. This approach gives credibility to your site, ultimately leading to better content, more engaged users, and ensuring customers feel reassured when making a purchase on your site. Not to mention it is great for branding purposes.
4. Keep it Focused and Structured-
The visual appearance of the web page is key to generating sales from content. Use clear SEO-friendly headings, images, and videos to keep the user’s attention. Walls of text are very off-putting, so make sure these are broken down into bullet points.
5. Take Advantage of Analytics-
If you already have a site up and running, the analytics will show you which pages are receiving the most organic traffic. If you’re generating lots of organic traffic to an article, this is a good indicator that you’ve got the right content for your audience. Think about what factors are on those pages which are making them most successful and apply this when working on further content.
6. Don’t Forget the Power of Keywords-
The more quality content you have the more keywords you can rank for. Dedicating landing pages for certain topics such as cities, neighborhoods, hotels, etc., gives you a chance to rank for related keywords.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entreprenuer widely recognized by the top players in the industry.
Monthly, Weekly and Daily e-mail Stats by Gmail Meter
Apr 20th
Here is the great facility for you of Gmail statistics in a month.
Gmail Meter posted by Google on a Gmail blog & its main features is to give users more insight on everything email. We’re talking word count, category distribution, traffic, and more.
Google has also just unveiled the account activity a beta feature which enables you Google account tracking like search queries, global authentication statistics, & all. A cursory Gmail stat tracker is included in your Account Activity report, but Gmail tracker gets into the specifics.
Overall statistics get by Gmail Meter & the stats include received & sent emails numbers. Also you can get weekly & daily email traffic. It will show you where your messages reside, like in the inbox, archived, or in trash (in % form), as well as how long it takes for you and others to respond to emails.
You can get more details in a monthly report – one similar to what you’ll get if you’re signed up for Account Activity.
Set the Gmail Meter:
It is easy to set up Gmail Meter. First, go to Google Docs and open a Spreadsheet. Click on Tools > Script Gallery. Search for “Gmail Meter” and click Install. You will now see a new menu item called Gmail Meter on your spreadsheet. Click on Gmail Meter > Get a Report. You can then choose the type of report. Preparing a report may take some time and you will get an email once the report is ready.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entreprenuer widely recognized by the top players in the industry.
The Importance of Branching Out to Other Platforms for Internet Marketing
Apr 20th
Before, we just had to deal with ensuring that our website would run on a browser. It was not hard a task to do, since almost browsers have the same format in displaying their sites. But nowadays, smartphones and tablets have become a mainstream part of being online, and what in the past would display well on a computer browser would appear different—not just on a phone or tablet, but also on an Android or iOS gadget.
Three statistics could no longer be ignored: (a) 91% of professionals utilize iPads;(b)12% of iPad users do not make use of the laptop; and (c) tablet traffic has been gauged mainly using the iPad. In such cases, if individuals see that your site is not supported by the gadget they most use, they would not consider linking or sharing with you.
This spells trouble for sites depending on Flash-created videos, or PDF reader documents. Since the iPad does not support the platforms needed to run these objects, the user is at a loss if he only uses the tablet. You might think, “why won’t he go to the trouble of opening up a normal computer to open it?” Well, he would have consumed time trying to do so.
It’s as if the iPad has become a best friend equal to canine status. You can no longer stick to what you’re used to; you need to reach out to your target market to get the links you want in this age of smartphones and tablets. And Google approves this message—the search engine is continually getting better in picking up the websites optimized through links and shares.
So here are the things you need to do in order not be left out:
1) Steer clear of utilizing audio/video/PDF viewers and players that are proprietary in nature. If you need to advertise using them, try to come up with an infinitely stronger method of user agent detection which would allow the viewers to still acquire them.
2) Check that the content is not present on a mobile subdomain plus a normal domain as it would be troublesome when content is shared on mobile devices plus laptops.
3) Types and kinds of devices are just going to be on the upswing. Should you be making systems that are flexible amongst such platforms, link building will be better, more content will be shared, and in turn score high with the on site signals and metrics of the search engines.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“. He is also an innovator, investor and entreprenuer widely recognized by the top players in the industry.
Jump In On Apple’s Impressive Performance For Your Web Development
Apr 19th
Apple, which was launched as an alternative to the IBM universe, now lords it over the competition in the mobile field. The past quarter serves as proof, with above 37 million iPhones plus 15 million iPads that had been sold. This was their best performing quarters and its stock has gone up in NASDAQ’s performance chart.
There would be people who would say that the sudden growth would be because of profit margins for mobile phone sales. There is enough convicing data regarding Apple’s growth, and with the revenue share nearing Samsung’s profit shares seem to show 75% dominance in the entire market.
Revenue and profit margin for unit sales does not appear to be the whole story. Think that Apple has the ability for leverageing the image of the mobile devices to grab a big share of the app sales commissions, digital sales, renting and subscriptions. Even other competitors had to get a chunk of hardware and looked to give away free tablets to developers of apps.
As the market grows wider for Apple hopes to break records once more, with anticipation for the iPhone 5 and iPad 3. But the future would not appear like that of their competition. Apple though would have to have a better advertising platform. The iAds would have to be at par with Google.
If you do mobile marketing, you may want to consider the following:
1) Make the apps for the biggest mobile phones in order to leverage the hugest market shares. Apple will give great iOS emulators plus development kits however not the biggest turnaround time for app submissions, so you have to do this in advance.
2) Keep your expectations regarding large traffic or lead generation from Apple iAd low. The inventory would not just be ther yet. You would need to keep to Google plus Milennial Media for the buys on mobile.
3) Make sure everything is tracked. Mobile analytics have developed ove th years with a lot of data points for mobile device native code. Do not spend with no success measures ready. Apple had made a relaxation of third party analytics policy in the recent past, so capitalize on this.
4) Begin optimizing sites for famous mobile devices as well as those that have downloads like podcasts, apps and digital media. Consider HTML 5 to Flash for compatibility over at Apple.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Start With Pay Per Click Ads
Apr 18th
Pay per click advertising deals with creating and placing ads on search engine results pages and other online content to encourage people to check out their offer. Advertisers only pay for the ads whenever someone clicks on it. However, an effective PPC campaign requires bidding on relevant keywords. That way, the ad will appear on appropriate search results and content.
Why Use PPC Advertising-
Most brands and businesses are using PPC advertising because of the benefits that it can provide.
Cost-friendly: Since you’re only paying when someone clicked on your ad, you don’t need to shell out a large sum of money to pay for ad placements.
Customizable: PPC ads can be changed based on your campaign or when you found a high-performing keyword that you can replace with your old ad copy. You can also customize your ad’s content depending on what you want your target market to see. In turn, it’ll be easier for you to target your potential audience.
Immediate Placing: Most PPC ads are up and running the same day you activate it. The good thing about this is that you can easily activate or deactivate your ads whenever you want.
Return on Investment: PPC ads are easy to measure; thus, marketers can get raw data of their ad campaign and easily analyze its cost per lead or acquisition.
How Does PPC Advertising Works-
Search engines have their PPC ad placement services, which makes it easier for brands to apply their campaign. Instead of playing for a monthly ad placement fee, you can control your marketing budget through PPC ads. All that a marketer needs to do is search and use highly-targeted and relevant keywords on their ad copy, set their fee, activate it and they’re all set.
Source: Pronetadvertising
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Need to Hire a Social Media Manager
Apr 17th
If you have developed a Social Media plan then it’s now to hire a social media manager to execute-
Role of Social Media Manager- Daily activities on social media is overseeing by social media manager which includes posting content that what others comments for you, on your activity like online images & responding or creating conversations around your brand.
What to look for-
Based on your social media strategy, your social media manager needs will differ. But great social media managers have few things in common, whatever their experience or expertise:
• Strong writing and editing skills: Social Media Manager can deal communications with your company’s client. His strong skills play a vital role for clients.
• A customer-service, sales, or marketing background: Social Media Manager makes understand of customer service, sales and marketing.
• Sharp problem-solving skills: Social media is fast-paced needs a person who deals sticky customer service issues quickly, efficiently, and with compassion and understanding.
• Above-average listening skills: Listening has its own importance as it’s a social media part just to listen on what’s tweeted, written, posted, or re-posted about your company. And here you need someone who is easy to train and can hit the ground running. Good listeners will make this process easier.
Where to look-
You can find these savvy social media experts-
• LinkedIn and Twitter: What better place to look for a social media manager than on social networking sites? Fully devotee for the business is none other than Linked-In site. In the same manner, most social media managers should already be on Twitter. Post your job with hashtags like #socialmedia and #jobs.
• Thousands of job results in social networking alone, with articles from famous labels to agencies and small business owners.
Source: Socialmediatoday
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
