Archive for February, 2012

Average User Spends Only 3 Minutes Per Month on Google Plus

Average User Spends Only 3 Minutes Per Month on Google Plus

During a conference call with Google investors in late January, Google CEO Larry Page announced that Google+ had surpassed 90 million users. Although the growth rate for the social network has been phenomenal, Google has unnaturally propelled its growth by automatically creating Google+ accounts for all new Google users. In addition, the company has refused to provide data regarding the number of active users or the amount of time users are spending on the new social network.

Now, according to a recent comScore report, information has been released that suggests Google+ users are only averaging a total of 3 minutes per month on the site. This data has caused The Wall Street Journal to call Google’s networking site a “virtual ghost town.” Below is comScore’s breakdown regarding the average number of minutes users spend on each of the major social networking sites:

Facebook: 405 minutes
Pinterest/Tumblr: 98 minutes
Twitter: 21 minutes
LinkedIn: 17 minutes
MySpace: 8 minutes
Google+: 3 minutes

The comSocre data above only includes desktop users and does not include mobile users or client services such as Tweetdeck. Since mobile usage is particularly high among both Facebook and Twitter users, the actual number of minutes per user for those two social networks may have been much higher.

David Cohen, an executive vice president that specializes in media buying for Universial McCann, said the lack of engagement on Google+ could indicate a future monetization problem for the social network:

“Google+ does not have the same degree of vibrancy that Facebook, Twitter or even Pinterest has at the moment. Without active engagement, it will not be as attractive to advertisers.”

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

 

facebook

End of the Facebook Gaming Boom?

According to a report from IHS Screen Digest Media Research, Facebook gaming is on the decline.

Social gaming giant Zynga disputes this claim, but the research firm has put together a compelling argument none-the-less. According to them, the total number of users is stagnating, new users are more and more expensive to come by, competition is increasing, and social media has shifted focus to other activities.

The number of Facebook gamers grew by leaps and bounds in 2009 and 2010, but in 2011, those numbers went flat. At the end of 2011, only 25 percent of Facebook monthly active users played games on the platform, versus 50 percent only a year ago. Facebook has continued to draw more users, while the total number of gamers have remained about the same.

Facebook game leader Zynga actually lost monthly active users from 275 million at the end of 2010, to 225 million at the end of last year.

“Facebook rocketed to prominence as a gaming platform in 2009 and 2010,” said Steve Bailey, senior analyst for games at IHS. “However, with equal speed, the market then settled into a state of maturity in 2011, with conditions becoming markedly more challenging for game operators. While Facebook remains a worthwhile opportunity for companies able to meet these challenges, the tone of the market in 2012 will be somewhat muted compared to the optimistic outlook of the past few years.”

Bailey expounds on the growing challenge of gaining new users, and the high cost of keeping them:

“With more operators vying for attention and user expectations rising, the cost of acquiring users is growing. Viral channels for finding users aren’t as abundant as they were before, so it has become necessary to engage in cross-promotional networks or direct advertising.

Expenditures for these activities are putting pressure on the lifetime value of users, so there’s now far greater incentive to improve retention and monetization capabilities. Along with the increase in marketing costs for purchasing users, there’s also a development overhead to consider: As with any maturing video game marketplace, production values will also need to step up a notch”

In the long term, this by no means signals the end of social gaming, just the end of boom we’ve seen in past years. With the capabilities of new smart phones and tablets as a viable platform for alternative gaming, Facebook games are seeing some intense competition. Game companies are launching better and better titles that require greater commitment, and provide deeper engagement. This means gamers are more likely to spend most of their time on a select few titles rather than branch out into new territory.

Peter Zmijewski is the founder and CEO at Keyword Spy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Gmail Introduces Priority Inbox Beta

Gmail Introduces Priority Inbox Beta

Priority Inbox helps save your time from all your less important emails. It displays identified marked as important and unread. It’s automatically identifies your important emails and separates it out from all your emails. If you want to get back to a message later, you can just mark with a star.

How to Priority Inbox find your email is important? Gmail already has a great a spam filter. And based on which emails you read and reply frequently. Gmail automatically find for your conversation emails like replay the email and you can customize your priority email as important or not important from Settings from Priority Inbox tab.

Short about Priority Inbox:

Email is great, except when there’s too much of it. Priority Inbox automatically identifies your important email and separates it out from everything else, so you can focus on what really matters.

Automatic sorting:

Gmail uses a variety of signals to identify important email, including which messages you open and which you reply to.

Sections keep you organized

Incoming email gets separated into sections: important and unread, starred, and everything else. Don’t like these? Customize them.

Predictions improve over time

Over time, Priority Inbox gets better at predicting what’s important to you. You can help train it using the buttons.

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.