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Archive for February, 2012
Average User Spends Only 3 Minutes Per Month on Google Plus
Feb 29th
During a conference call with Google investors in late January, Google CEO Larry Page announced that Google+ had surpassed 90 million users. Although the growth rate for the social network has been phenomenal, Google has unnaturally propelled its growth by automatically creating Google+ accounts for all new Google users. In addition, the company has refused to provide data regarding the number of active users or the amount of time users are spending on the new social network.
Now, according to a recent comScore report, information has been released that suggests Google+ users are only averaging a total of 3 minutes per month on the site. This data has caused The Wall Street Journal to call Google’s networking site a “virtual ghost town.” Below is comScore’s breakdown regarding the average number of minutes users spend on each of the major social networking sites:
Facebook: 405 minutes
Pinterest/Tumblr: 98 minutes
Twitter: 21 minutes
LinkedIn: 17 minutes
MySpace: 8 minutes
Google+: 3 minutes
The comSocre data above only includes desktop users and does not include mobile users or client services such as Tweetdeck. Since mobile usage is particularly high among both Facebook and Twitter users, the actual number of minutes per user for those two social networks may have been much higher.
David Cohen, an executive vice president that specializes in media buying for Universial McCann, said the lack of engagement on Google+ could indicate a future monetization problem for the social network:
“Google+ does not have the same degree of vibrancy that Facebook, Twitter or even Pinterest has at the moment. Without active engagement, it will not be as attractive to advertisers.”
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
End of the Facebook Gaming Boom?
Feb 28th
According to a report from IHS Screen Digest Media Research, Facebook gaming is on the decline.
Social gaming giant Zynga disputes this claim, but the research firm has put together a compelling argument none-the-less. According to them, the total number of users is stagnating, new users are more and more expensive to come by, competition is increasing, and social media has shifted focus to other activities.
The number of Facebook gamers grew by leaps and bounds in 2009 and 2010, but in 2011, those numbers went flat. At the end of 2011, only 25 percent of Facebook monthly active users played games on the platform, versus 50 percent only a year ago. Facebook has continued to draw more users, while the total number of gamers have remained about the same.
Facebook game leader Zynga actually lost monthly active users from 275 million at the end of 2010, to 225 million at the end of last year.
“Facebook rocketed to prominence as a gaming platform in 2009 and 2010,” said Steve Bailey, senior analyst for games at IHS. “However, with equal speed, the market then settled into a state of maturity in 2011, with conditions becoming markedly more challenging for game operators. While Facebook remains a worthwhile opportunity for companies able to meet these challenges, the tone of the market in 2012 will be somewhat muted compared to the optimistic outlook of the past few years.”
Bailey expounds on the growing challenge of gaining new users, and the high cost of keeping them:
“With more operators vying for attention and user expectations rising, the cost of acquiring users is growing. Viral channels for finding users aren’t as abundant as they were before, so it has become necessary to engage in cross-promotional networks or direct advertising.
Expenditures for these activities are putting pressure on the lifetime value of users, so there’s now far greater incentive to improve retention and monetization capabilities. Along with the increase in marketing costs for purchasing users, there’s also a development overhead to consider: As with any maturing video game marketplace, production values will also need to step up a notch”
In the long term, this by no means signals the end of social gaming, just the end of boom we’ve seen in past years. With the capabilities of new smart phones and tablets as a viable platform for alternative gaming, Facebook games are seeing some intense competition. Game companies are launching better and better titles that require greater commitment, and provide deeper engagement. This means gamers are more likely to spend most of their time on a select few titles rather than branch out into new territory.
Peter Zmijewski is the founder and CEO at Keyword Spy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Gmail Introduces Priority Inbox Beta
Feb 27th
Priority Inbox helps save your time from all your less important emails. It displays identified marked as important and unread. It’s automatically identifies your important emails and separates it out from all your emails. If you want to get back to a message later, you can just mark with a star.
How to Priority Inbox find your email is important? Gmail already has a great a spam filter. And based on which emails you read and reply frequently. Gmail automatically find for your conversation emails like replay the email and you can customize your priority email as important or not important from Settings from Priority Inbox tab.
Short about Priority Inbox:
Email is great, except when there’s too much of it. Priority Inbox automatically identifies your important email and separates it out from everything else, so you can focus on what really matters.
Automatic sorting:
Gmail uses a variety of signals to identify important email, including which messages you open and which you reply to.
Sections keep you organized
Incoming email gets separated into sections: important and unread, starred, and everything else. Don’t like these? Customize them.
Predictions improve over time
Over time, Priority Inbox gets better at predicting what’s important to you. You can help train it using the buttons.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Bounce Rates with Tracking Your Site
Feb 23rd
It’s an evergreen query among all other confusions that what’s the reason of higher level of bounce rate? To quote Bill Murray from “Ghostbusters”, I’m blurry on this thing all good or bad.
What actually the bounce rate? On a site visitor that comes on landing page look at the one page he or she & then leaves the whole site immediately, this is concludes a bounce rate.
Generally speaking, if you sell products on your site, you want people to stay more, shop, put items in your shopping cart and check out. It’s not a stretch to say that the visitor should visit a few pages to achieve this goal.
But most of the people visit the site more frequently other than buys a product. On the site content is made for humans not for the search engines. So consider these two aspects.
Track the Customer Service-
Download Web analytics does not track multiple web analytics packages by default. After all, to keep track of a page, the browser should execute a piece of JavaScript code. While the code that can live on a web page, it cannot live in a PDF document.
To track PDF downloads, place a piece of JavaScript inside the anchor tag PDF download for your reference. Looking at their source code, IKEA not to do so.
Thus we can find, open, and landing on a page to load the Assembly instructions. We can then download the content from our hearts and become even more satisfied customers, which are even more likely to buy again in the future.
Just see the pure data which shows the web analytics statistics bounce.
In your query the site comes first, and gives you everything what you want, from the viewpoint of after-sales customer service on a single page. And exit from the site in time, free to crack the important business of packing and moving.
Source: Searchenginewatch
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Recruiters Cease with Using of Social Media Channels Facebook and Twitter
Feb 22nd
It is studied in 2012 that showed LinkedIn is preferred social network for recruiters, the origin of the candidates. For recruiters LinkedIn is a preferred social network for recruiters sourcing candidates. The study also looks towards Facebook, Twitter & LinkedIn. From its network the data is pulled more than 35,000 recruiters.
It is also added that LinkedIn uses is complete by 48% of recruiters. All three social networks uses by only 21% of recruiters. It is concluded after closely studied that there are some reasons for not using social networks recruiting channel as Facebook & Twitter.
Effortless for Push Jobs on Social Media Channels- Companies facilitate for posting the job with its social medial channels for active candidates Social networks are a group of people with common interests and the development of social networking takes time. As recruiters, there is the need of filling open positions directly from now. Most recruiters use social media as another site, post jobs and does not maintain a relationship, like most on Facebook.
For Passive & Active Candidates LinkedIn Recruiter Account is Best- For Passive & active candidates LinkedIn recruiter account plays a vital role and best for them. It offers access to 120 million members with the commercial recruiter account. It’s also added seen that recruiters develop their network of passive and active candidates and communicate future and current vacancies by LinkedIn mailing.
Source: Socialmediatoday
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Facebook Statistics 2012
Feb 21st
The folk at Infographic Labs has made a very informative infographic that’s full of Facebook statistics.
It’s shocking that daily there are 250 million images uploaded.
Again it it is also shocking that the special worth of Facebook CEO Mark Zucherburg based on his shares of FB (see IPO section)..wow.
Approx 1 Billion Dollar is made by Facebook.
Zynga Games are 12% of the total sales of the company Facebook in 2011.
There are several other great statistics in this Infographic with hoping the data can be useful to you.
Source: Searchenginejournal
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Check-in With Google Latitude
Feb 20th
Praised as a competitor Foursquare, Google’s Latitude is now presenting for users a checkin service which comprises a leader board feature. Because barely speaks of North latitude and longitude is one of the few social options out there that makes Google + look like beater social media world you can see why it is not done with funfare.
“Google just doesn’t offer much fanfare for this new feature — as far as we can tell, he has not yet been officially announced. With the latest update to the maps application, Mountain View delivered an extra level of functionality for the Latitude but forgotten all. Now the selection check-ins you earn points that are computed and used to classify users Google + in a global leaderboard, just like on foursquare. Not everyone is seeing the feature just yet, and it only appears to be after you check in somewhere. In fact, we haven’t found a way to pull up the leaderboard without first registering our location. You can see the sparse enough on the help page link more coverage and sound in the comments if you’re seeing your name sorted alongside his favorites Engadget editors and Leo Laporte.”
Worked on it, but as it is never been to impress with a sample check and it really enthuse me. How this eventually leads you to Google place page, however. When this is all included in Google + some way or in the form then there might be something to check out.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Facebook Flash Sales Triples Facebook Fans
Feb 17th
In online business Flash sale seems like to be short trend with the recent success of facebook business model. If you are not aware of flash sales consist of high discounts sale feature for very short duration. Aside from being an effective way to move a lot of products, offering customers a chance to save money, it is also reportedly a big advertisement schtick.
ShopIgnitor composed an inforgraphic detail the way flash sales on Facebook have caused customer interest rates to skyrocket. If you are the flash fan sales just after see the given image then let’s know.
Source: Webpronews
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Google Research: 62% of Valentine’s restaurant searched through Mobile
Feb 16th
Google released some data on mobile search in this Valentine’s day. The company said, “There is a huge 62 per cent of the total searches for popular national chain restaurants [in the US] Valentine’s day high end mobile devices or tablets.”
Google aimed at National Restaurant chains because it could identify them clearly and as such. It may well be that the figure of 62 percent stretches over the entire restaurant category.
Google told that sometimes can’t tell what a restaurant search and what not. For example, a person searches for “radicchio” or “papaya” are looking for a restaurant, recipes or nutrition facts. On the other hand, Google likely know that Morton or McCormick & Schmick’s restaurants.
Google also reported research of last minute for the terms related to the flower has increased by 227% during the same week before Valentine’s Day. The same day “consumers were more likely to click to a week of calls during the week of 560%.” And mobile clicks for instructions 514% during the same period that people were trying to find a florist nearby.
Google saw the rise of queries as well as Valentine’s Day weekend on the tablet. This is in line with the Tablet PC usage patterns that are heavier, at weekends and during recovery. Last-minute searches went to pieces and Smart phones.
Google use the data to create the valid point that if your big or small business (florist, restaurant, etc.) wasn’t optimized for cell phone you might have miss out on some significant revenue opportunity
In a related vein, Google also offered an instructive case study where 1-800-Flowers, which was recently renewed mobile site and saw an immediate profit in engagement and conversions.
Source: Searchengineland
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Get Your Business on Top Ranking
Feb 15th
Now there is no means of yellow pages that is it have been killed. Today, if anyone is looking for work, they’re going to look at one of two places: friends and family, and Google. If you can turn customers into evangelists for your brand, what family and friends eventually work itself. And Google is the great challenge.
Unfortunately, most companies are not really sure where to start when it comes to getting to the top of Google. Nor do I believe that simply offering for a Web site will make them be high enough on the results to see or think only ‘ special ‘ businesses to the top of Google’s results.
Your businesses reach to the top ranking on Google rankings but depend on how much competition on your site. There are some tips for you business on Google top ranking –
1. Relevant Keywords for the Business
2. Create Local Search Strategy
3. Specific Quality Based Content
4. Back Links Creation Must
5. Merge Business In Social Media
Source: Socalmediatoday
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
