Archive for November, 2011

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Advantage of Home Business Opportunity and Internet Marketing

Probably, you have noticed several advertisements posted on local or even national newspapers of different companies that are in need of employees. Definitely, several to hundred thousands of individuals will respond to this job vacancy advertisements, getting into interview, yet a small percentage will get hired. On the other hand, there are thousands of workers who are getting laid off and add to the growing number of unemployed population. They will undergo the same old process, trying their luck in getting employed.

What these individuals do not realize is that there are still alternatives of getting employed without playing the rat race game of employment where many mice are in pursuit of a single piece of cheese. There are individuals who have heard of various business opportunities over the Internet, brought courage and self confidence to face this unique challenge, and luckily achieved their business goals. In other words, these courageous individuals achieved success in the game of Internet marketing where losing is almost impossible• “if you know how to play the game and adopt an effective marketing system.

These individuals who are now known as Internet marketers experienced the benefits on this home-based business opportunity. They are free from the hassle and pressure of working on office or factory, enjoy the flexibility of their working hours and stress-free environment of their homes, and spend most of their time with their respective families. Many of them started their new home business, run it, and produced revenues which sometimes make them decide to either quit their regular job for good or do not look for a regular job in an office or factory at all.

The U.S. Small Business Administration (SBA) showed some of the benefits of starting a home business through different Internet marketing opportunities:

• The earning and growth potential of income and the business itself is far great, considering the fact that there are growing numbers of individuals who prefer online shopping as well as the increasing availability of the Internet all over the world.
• The risk is low once the Internet marketer masters the skills and expertise needed in running his home business on the Internet.
• The hard work and long hours of working on your home business opportunity will benefit your directly rather than increasing the profits of someone else.
• Running business, especially within the comforts of your home, offers endless challenges as well as learning opportunities that you can use on other businesses.
• You are now the boss, which is what most working individuals want to be.

Once you have your home-based Internet marketing business, you are now joining the pool of online-based entrepreneurs who enjoy the benefits of working from their homes and be their own bosses. As a matter of fact, with the market being competitive and the demands are constantly changing together with the employment, the trend of starting a home-based business through Internet marketing is increasing not just on a rapid but also on a fantastic rate, as more and more individuals realize that the opportunity is jut around the corner, within their reach. Furthermore, Internet marketing is one of the popular and legitimate ways of creating sales with cost-efficient and time-saving measures and expanding their clientele base.

The Internet marketing provides a wide array of home business opportunity for everyone• “affiliate businesses, online advertising, and other ventures. What the good thing here is that these opportunities individually requires skills, expertise, and personal situation. In other words, you have now the basis of choosing an Internet marketing business opportunity, which is based on your personality, skill level, expertise, experience, and personal needs.

Whether you decide to work full time or part time with your business, starting your home business will instill the true feelings of freedom as you enjoy working on your own schedule and become the boss. There are instances wherein the freedom of doing things that you want to do increases your efficiency, providing fresh ideas that you can use for your home business. These fresh ideas are important so that your home business can cope up with the rapidly-changing business environment.

 

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

 

 

 

 

SEO Approve Review Top SEO Companies

SEO Approve is a brand new SEO company review and comparison site that I feel has a lot of potential specifically because it is brand new. I’ve made no attempts to hide my gripes with parts of the SEO industry, specifically at how cliquey it can be. Older and established SEO industry sites are fairly set in their ways and it’s not easy for those new to SEO to break in and gain any traction. While I understand there is a fair amount of competition between SEO consultants and SEO firms, I don’t think that means we have to give the cold shoulder to those just entering our profession.

Some SEO organizations are “pay to play,” meaning you pay their review site to feature your company and rate it well. This almost ensures that SEO companies with the biggest budget are going to dominate these review sites and get the bulk of the reviewers “love.” I don’t think that’s particularly fair to small to mid-size SEO agencies that are doing a great job, but don’t have an extra $5k lying around to purchase a favorable review. And that’s where SEO Approve steps in. SEO Approve levels the playing field for SEO companies, so the little guys who produce great work for their clients have just as much exposure as the big brands with the big budgets.

SEO Approve offers SEO companies 3 different profile tiers to choose from. The basic profile is free and looks something like a basic business card:

SEO companies can also opt to pay for the Member profile ($199.99 annually) or the Ambassador profile ($299.99 annually). The higher level profiles get premium profile placement and allow companies to post more information like links to their social profiles, their Google map location, and the opportunity to list their company in multiple categories on SEO Approve’s site. Possible company classification categories include: A/V Production, Contextual Advertising, Email Marketing, Mobile Marketing, Pay-Per-Click Management, Public Relations, Search Engine Optimization, Social Media, Web Development and Website Design.

One of the nice things about SEO Approve is that it is very easy for your SEO clients to rate and review your services. The don’t have to create an account to post a review, they just need to fill out a short form and rate your company in four different categories. For companies that have a hard time getting client testimonials, this is a quick and easy way to get their endorsement without taking up too much of their time. You can just email them the link of your listing and ask them to take 2 minutes to fill out the review form.


SEO Approve also lets SEO companies post their events. This is a great way to help spread the word about an upcoming workshop or training event you might be holding, as well as any conferences you are sponsoring. The site breaks down events into 5 different categories, making it easy for users to find the right event to suit their needs.

I would recommend that SEO companies give SEO Approve a try. It’s still a relatively new site which means there is a lot of room for growth. Even if you just set up the basic profile for now, you can always decide to upgrade your listing down the road.

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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President Barack Obama Is Now On Google+

It’s still unclear if Google+ can ever catch up to Facebook, but they did just gain a very prominent user, the President of the United States, Barack Obama.

The President joined Google+ on Wednesday, and quickly gained a “verified account” notifier. As you might suspect the account isn’t being ran by the President himself, but by his reelection effort.

The President’s first post states:

Welcome to the Obama 2012 Google+ page. We’re still kicking the tires and figuring this out, so let us know what you’d like to see here and your ideas for how we can use this space to help you stay connected to the campaign.”

President Obama’s arrival on Google+ should be seen as a stamp of approval for the service, as his reelection campaigns sees it as vaiable platform to spread campaign information.

Do you think Google+ will ever catch up to the likes of Facebook and Twitter?

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

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Today is Thanksgiving And So Is Tomorrow

Yay! Today is Thanksgiving! FEED ME TURKEY!

Ok so I know what you are thinking, Um Joe, Thanksgiving was two days ago! But, you are wrong, and in this post I am going to prove it to you. Your thanksgiving may have been two days ago, but mine is today. You see, in my family we all have different places to go on Thanksgiving which means that usually we end up celebrating together on the Saturday after. I know it sounds crazy, but if you have ever met any of my family, you would see that crazy works for us!

Oh, and tomorrow is Thanksgiving as well! YAY More turkey! And the day after that, more Thanksgiving! In fact I am not going to stop with Thanksgiving! I am not sure how long the turkey will last, but I guess I can always buy more.

If you haven’t already figured it out, Thanksgiving is my favorite holiday. Of course the food is amazing but the best part of Thanksgiving is the reminder of how awesome my life is! I have an amazing family, an awesome business that I own, in an industry that is on the cutting edge of technology. Everyday I have the fortunate pleasure to learn new things and continue to grow as a human being. I am truly fortunate and extremely grateful for it all! Which is why I should be mindful and grateful all year long, not just on one day a year!

If you are reading this post it means that you too extremely fortunate! 7 out of 10 people in the world do not even have access to the internet. Almost a billion people in the world are undernourished. And another billion don’t even have access to clean water. When you consider all of that, it isn’t hard to see how fortunate all of us are!

Which is why I want to celebrate Thanksgiving everyday! Being thankful on a regular basis, for what you have is important. Being thankful helps keep your ego in check. Being thankful helps you keep moving forward. Being thankful will improve your disposition and make you more productive!

So you see, today is Thanksgiving, tomorrow is Thanksgiving, and the next day is Thanksgiving! If you want, you can keep celebrating as well! The choice is yours.

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

The Internet Marketing Buzz

The Internet Marketing Buzz

Internet marketing has grown to huge proportions these past few years. It seems like if you are doing research to get the word out about your Internet business or website, you are able to find plenty of information about Internet marketing search engine placement, and other types of marketing ideas. So what is going to work for your business?

Internet marketing can be a hard nut to crack. It is definitely confusing to understand what the particular Internet marketing solution is for your business, but once you understand what direction you are headed and how to market your company, you are already halfway there to getting a lot of business for your company from the Internet.

New business owners, especially those who run smaller businesses, may not think that they need to concern themselves with Internet marketing, when they can try traditional marketing for their business. Smaller business owners can’t see how a good Internet marketing search engine placement is going to bring much more business into their shops than a yellow page ad.

Even those business owners, who are primarily on the Internet with their businesses, don’t really understand the importance of solid Internet marketing. Some of these business owners seem to think that by advertising on the Internet, they are going to be bombarded by work at home Internet marketing business schemes and other Internet marketing solutions that have absolutely no relevance to their businesses.

So what exactly do you have to do to get yourself into the Internet marketing game? Doing research on your competitors and similar businesses is going to definitely give you a leg up. Even if you are a local business, and you have no competition, you may want to check out your competition in other areas, to give you some good ideas. With other websites, find out what they are doing and how they’re doing it to win the game.

Sure, for some businesses, Internet marketing is going to be pretty expensive. If you are just starting out, you may not want to plunk down all of your budget for advertising into this type of marketing. As time goes on, you are going to want to add more and more of your money into getting to the top of the search engine results, which means that people will be able to find your business easily on the web, and you will get new customers from the buzz of the Internet.

Over time, Internet marketing is going to definitely boost your revenue and build your customer base. Time and patience is definitely needed, and learning about Internet marketing is going to really increase your profits more quickly and give you an advantage over everyone else who has no idea what they are doing. .

The Internet is more than just work at home Internet marketing business proposals and those who do a bit of research are sure to find the best Internet marketing solution for their businesses. Doing a little research in the beginning is definitely going to pay off. Once you get the Internet marketing nut cracked, you are going to see the sweet rewards of more business, higher profits and higher quality customers.

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Google Thanksgiving Doodle History: From 1998 to 2011

Happy Thanksgiving, everyone! As has been Thanksgiving tradition, Google posted a special Google Doodle to mark the holiday in the U.S., with this year’s interactive and shareable logo arriving a couple days early.

Thanksgiving is the longest running holiday Google celebrates in the form of Doodles. Burning Man may have been the first Google Doodle, but Thanksgiving was the first holiday celebrated by Google in 1998, and it has become an annual tradition in the 13 years that have since followed.

While Search Engine Watch staff is off today celebrating the holiday with family and friends, we figured we’d give readers a taste of how Google’s Thanksgiving Doodles have evolved through the years. So here’s a look back at all the Thanksgiving Doodles, from 1998 up until this year.

1998

google-thanksgiving-logo-1998

1999

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2000

thanksgiving-2000-google-logo

2001

thanksgiving-2001-google-logo

2002

thanksgiving-2002-google-logo

2003

thanksgiving-google-doodle-2003

 

2004

thanksgiving-2004-google-logo

2005

thanksgiving-2005-google-logo

2006

thanksgiving-2006-google-logo

2007

thanksgiving-2007-google-logo

2008

thanksgiving-2008-google-logo

2009

thanksgiving-2009-google-logo

2010

thanksgiving-2010-google-doodle-1

thanksgiving-2010-google-doodle-2

thanksgiving-2010-google-doodle-3

Along with these three logos, which appeared over three days (November 23, 24 and 25), when you clicked on the Google Doodle, author and chef Ina Garten shared six “simple yet delicious” recipes, including turkey and pumpkin pie.

2011

google-doodle-thanksgiving-2011

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Web Site Promotion & Internet Marketing

Web Site Promotion & Internet Marketing

Building a optimistic online reputation is important for an organization from a organization standpoint, and even for anyone with a personal report. Go through the article under to know what you can do to build and maintain your Internet reputation.

Internet marketing as well as web/online marketing refers to the advertising of products, services as well as skills over the Internet. The appearance of Internet technology has enhanced the whole advertising arena and has made instant access to entire world markets available inside a single click. The use of Internet to market car insurance quotes online products not only helps to lower costs, but also enables instant access to dedicated marketing-related information and exposure to a global audience. There are a number of individuals who are now capitalizing on the usefulness and interactive mother nature of an Internet-supported marketing organization.

There is no question that the target of the business is profit and linear growth as well as progress. This is why every single businessman has to always work with individual customers to match the online online marketing strategy adopted with the organization strategy. The basic motive behind the ownership of an online marketing strategy would be to increase traffic to the cheapest car insurance internet site. Any legitimate online marketing program helps increase the volume of quality leads and potential customers to the internet site.

Internet is overloaded with various types of website marketing consultants, offering different free auto insurance quotes plans and strategies. One can easily look up information about a particular Internet Marketing organization and their related statistics. While looking for firms, ensure that they have handled a product or service similar to your own so that they have the needed skill set available with all of them.

Make an effort to facilitate and launch contest and there costs via your website. Utilizes a responsive opt – in e-mail listing. Try to publish on the web press releases regarding the item. Use e-mail auto responders to address your e-mail more efficiently.

While promoting any other internet site, make sure that, that website will never be bad for the readers; this can be detrimental for your reputation as well. All in all, it is a big big virtual world out there, apply it to your advantage.

 
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

 

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5 Tried And True Internet Advertising Strategies

If уου hаνе аn web business аnԁ уου аrе οn thе lookout fοr exceptional marketing methods, іt’s typically finest tο ѕtаrt out wіth strategies whісh wеrе profitable fοr others. Yου wish tο сhοοѕе advertising аnԁ marketing strategies thаt саn bring exceptional outcomes whіƖе уου υѕе thеm. Thеrе аrе a number οf web marketing strategies out thеrе, bυt thе following аrе five strategies thаt hаνе confirmed themselves effective again аnԁ again again.

Strategy 1 – Search Engine Optimization
Top-οf-thе-line internet advertising methods tο hеƖр уου market уουr product οr companies іѕ search engine optimization. Thіѕ advertising strategy focuses οn optimizing уουr site tο bе finest found bу іn style search engines Ɩіkе google аnԁ yahoo resembling Yahoo аnԁ Google. Before уου саn аƖѕο mаkе thіѕ strategy efficient, іt wіƖƖ bе significant thаt уου јυѕt perceive hοw search engine marketing works. If уου аrе unfamiliar wіth thіѕ concept, іt mау bе best tο rent someone thаt wіƖƖ hеƖр уου wіth thіѕ kind οf marketing.

Technique 2 – Newsletters
One οthеr web advertising technique thаt hаѕ confirmed tο grasp success іѕ e-e-newsletter marketing. Thіѕ kind οf advertising works bу permitting website guests tο sign up fοr уουr emails, аnԁ thеn уου possibly саn periodically ship out newsletters updating thеm οn уουr corporation аnԁ mаkіnɡ fastidious affords tο draw thеm back tο уουr site. Fοr those whο сhοοѕе tο mаkе υѕе οf thіѕ technique іt іѕ crucial thаt уου јυѕt οnƖу send thеѕе newsletters tο those whο sign up fοr thеm.

Strategy 3 – Pay Per Click οn Advertisements
A highly regarded type οf web advertising іѕ using ppc advertisements, thаt аrе each straightforward tο mаkе υѕе οf аnԁ value-efficient аѕ well. Yου′ll bе аbƖе tο join wіth various search engines tο hаνе уουr advert present up аѕ a result fοr fastidious keywords аnԁ уου′ll οnƖу need tο pay іf those click іn уουr site. Many hаνе learned thіѕ web advertising strategy tο bе one οf thе crucial efficient strategies available.

Technique 4 – Hyperlink Exchanging
A more recent web advertising аnԁ marketing strategy іѕ hyperlink exchanging. Thіѕ strategy basically works bу having various web sites alternate links. Yου саn qυеѕtіοn another site tο supply a hyperlink tο уουr web site, аnԁ іn return уου′ll рƖасе a hyperlink tο thеіr website οn yours. Thіѕ works tο bе mutually useful fοr each businesses, аnԁ whereas іt equipment extra internet site visitors, іt mау possibly really аƖѕο hеƖр increase rank οn search engines аѕ well.

Technique 5 – Net Banners
Internet banners аrе one οthеr sort οf web marketing technique thаt hаѕ bееn confirmed tο bе very effective. Thіѕ technique requires buying space οn οthеr websites equivalent tο e-zines οr οthеr websites thаt mау possibly bе correlated tο уουr business. Within thе house уου bυу уουr advert wіƖƖ seem аnԁ уου′ll benefit frοm thе traffic οf thаt site being nosy аbουt whаt уου need tο offer.

Each οf those web marketing strategies hаνе proven tο bе nice methods thаt brought results. Whеn choosing whісh οf thеѕе strategies tο mаkе υѕе οf, mаkе сеrtаіn thаt уου influence strategies thаt fit thе nature οf уουr business. Thеrе аrе a lot οf methods οf web advertising, bυt іn case уου аrе nеw tο thе enterprise, typically utilizing thе tried аnԁ rіɡht strategies саn bring thе very best results.

 


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

Google Panda Update Goes International Time to Solidify Keyword Research Strategies Overseas

Google Panda Update Goes International: Time to Solidify Keyword Research Strategies Overseas

It seems like the controversial Google Panda update has gone beyond its traditional English market updates and went on to conquer other markets. We all remember how Google Panda was feared in America when it struck just a few months ago, and the dreary results it promised local users, as it invalidated the black hat techniques of many web content makers and re-ranked search results based on a new criteria especially designed according to site trustworthiness.

Now there also have been updates in other markets, and, as it was announced that there would be algorithmic search improvements as well for different languages. Such a change would have an impact of  6 – 9% of queries to some degree that will be noticeable to a user. This will be quite low compared to the first launch of Panda, which has made an effect on 12% of English queries, to some degree.

There already has been a big growth for rankings in markets abroad, and this has been proven to be more greatly profitable for years to come. With this in mind, the Google Panda update has seemed to be something a lot of people could pick up on. As things seem to be on track for Google, one could let down their guard easily. But success has proven not to be lasting. In diversifying your optimization efforts and pinning your focus on different traffic channels, algorithm switches could be handled.

Now that you have noticed such a trend for SEO updates, it may be time for you to strengthen your SEO campaign using a strong and effective keyword research tool. KeywordSpy, for example, indexes data from different nations, and covers different languages as a result. In that manner, you can get the words you need. You could spot keywords used by websites based in countries as far as Sweden and Malaysia, as well as find out keywords that are strong in the languages used in those nations, so such is a possibility.

Keep in mind though, that just like what happened in the US regarding the update, you need to concentrate on solidifying your content, and using the keywords in making your content more searchable. Make sure you address all the questions presented earlier in the Google Panda criteria just as discussed in prior write-ups, and you stand a lesser risk of getting affected in the search engine standings.

With the Google Panda updates, SEO has become terribly tricky, and not as cheatable as you once perceived it. But instead of deterring you, you should instead be challenged to produce better quality content, and up your web development game. And of course, having the right and appropriate tools will help you a great deal in this quest.

 


Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.

5 Content Pieces That Help You In Build Site Authority

5 Content Pieces That Help You In Build Site Authority

 

Other than revenue, a website’s success can be measured by the amount of targeted visitors that it receives. More targeted traffic often translates to more revenue. To achieve this objective the site must rank highly in the SERPs for keywords that your target group is actually using to search. The only way to enjoy a websites continued success is by retaining this high number of targeted visitors month in and month out. Listed here are five tasks to help achieve this, in no particular order.

Content

A constant flow of fresh content is the main objective for any website to maintain a consistent following of readers. A well written search engine optimized article involves the proper placement of just the right keywords, an engaging headline, and often a creative or interesting writing style to make the piece stand out from the rest.

The subject matter of content, and the way it’s delivered are of the utmost importance. When an article is written strictly with SEO in mind and no thought is given to the article’s continuity, the piece is likely to be a flop – no shares, no links to it, and probably very little traffic to the page which equals little help to building your domain authority. Sure, it is important to write articles that are search engine optimized; however, it’s equally important to keep the readers interested.

So what type of content should you provide? A variety of media can act to facilitate the process of building authority through content. Here are five of them:

#1 Video

An effective tool at your disposal is video. In May of this year alone, Google reported that YouTube reached a whopping 14.6 billion internet video views and that’s only 43 percent of the total online views for that month. That’s 34 billion videos viewed on the internet in one month!

Drive traffic, leads and business through the use of video marketing and optimization. A recent webinar discussed this very topic and gave great tips such as:

  • Start with keyword research and other market research to determine the best topic your audience will love
  • Try informational keywords and long tail terms
  • Optimize videos for search engines: Have compelling titles, add a description, add tags, make sure it’s high quality resolution, pick the best thumbnail image, have a video sitemap on your site, include a transcript on the page where your video is embedded, use microdata, and limit it to 1 video per page.

#2 Infographics

An interesting and creative Infographic can be used to build site authority when done correctly and executed well too. You’re able to show your site visitors an interesting and unique take on a set of data, helping them to connect to the piece on a sensory level.

Coming up with a creative concept, working with a designer to execute your idea, and then promoting the Infographic may seem easy on the surface but require a bit of strategy and planning. A few tips:

  • Have a brainstorm session with your team to come up with possible topic ideas.
  • Conduct market research and keyword research too
  • Any sources you want to use – verify them first before you develop the graphic!
  • Stick to a simple layout
  • Include SEO rich copy on the page where your Infographic resides
  • Include an embed code on the page
  • Don’t forget social sharing buttons!

#3 Webinars

Just about any industry could use webinars to help build their site authority. Using presentation software, like PowerPoint, and presenting to a group of users through webinar software or even a video sharing program can help build notoriety for your brand, can be leveraged for links, and be added as content to your site. A few pointers:

  • Conduct market research to see what topics you should cover in your webinar. Do a bit of keyword research too.
  • Record your webinars and upload to video sites. Pay careful attention to their terms of service however, to ensure your content won’t get reported and taken down.
  • Use slide decks on sites like SlideShare. Opt to have the notes section of the slides added to the upload.
  • Embed webinars on a site on your page – sticking to one video or slide deck per page.
  • Don’t forget social sharing buttons!

#4 Blog Posts

Regular old blog posts are of course a great way to get down on virtual paper what you think your readers are interested in seeing. Whether it’s a top 10 post, an editorial, a post on a controversial subject, or any one of these 50 corporate blogging topics, the use of blog posts to help you build site authority can be effective. A few more tips:

  • Don’t just limit yourself to blogging on your own site. Try out guest blogging on a few of your favorite industry blogs and become a regular writer!
  • Optimize your posts for search engines paying special attention to H1s, adding custom meta titles and descriptions, and custom tags to the post as well.
  • Link to others and let them know about it. They might just help you promote the post when it’s live.
  • Add a plugin like Zemanta to help you build relevant backlinks from other blogs.

#5 White Paper or Free Guide

Have an industry expert at your company who likes to write? Have them develop a white paper or free guide. If you don’t have the resources, try sourcing it out to a freelancer who has a knack for writing educational pieces. White papers and free guides aren’t just great for lead capture; they’re also great for building site authority. If it’s useful and interesting, more people will be willing to read it, share it and link to it. A few tips:

  • Decide whether you want your guide to be free to all or if you want it to be available for users who give you some information (such as e-mail, name, phone number, etc.
  • Conduct research to see if there is enough information to provide on the topic for your guide.
  • Optimize your guide for search engines by paying attention to SEO PDF best practices.

Simply put, building your sites authority in any niche is a matter of making that website popular and growing its following through any and all means available. You want engaging content that will keep users on the site, get shares through social channels, be found by search engines, and receive lots of backlinks. By diversifying the types of content you develop you’re sure to find a method that your audience appeals to and that can aid in the pursuit of building your sites authority. Check out the below infographic to view a few other ways you can use content to build the authority of your site.

 

 

Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.