CEO Keywordspy | Internet Marketer
Archive for September, 2011
Google Analytics Goes Real Time
Sep 30th
Google Analytics is one of those useful “freebies” that Google distributed free to all, as they can (and because they like the fact that the websites around the world depend on them to analyze their success or failure). Last few days have been busy with the Google regarding the continued upgrading of the service from its presentation, updated in real time and offer a premium rate.
Ready for a new look which is coming next week.
As per Google Analytics blog, “The biggest change you will notice is that we have simplified the primary navigation into three tabs – Home, Standard Reporting, and Custom Reporting – to give you quicker access to the information that matters. We also incorporated the second layer of navigation that appeared in “My Site” throughout the Home and Standard Reporting tabs”.
Next comes analytics in Real Time. It’s pretty cool. Analytics Blog is the instance of how the new Real-Time analysis can help measure the effect of a social media campaign.
Other advice coming through Google Real-Time capabilities to quickly check if your tracking is correct before that goes live in a campaign. As the service evolves expect there to be many more applications of real time data.
And the final comes the announcement of Google Analytics Premium. This is for big sites with very specific needs that go well beyond the average website.
Source: Marketingpilgrim
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Article Spinning considered as Black Hat SEO
Sep 28th
Article spinning comes under black hat SEO techniques which reflect bad reputation to the rest of the industry. The basic factor of article spinning is that your write one article and submits that article to several article submission sites. With the help of synonyms your article might be change but around 90% of the whole content remains the same. You load an article full of links and send it on its merry way. Sounds like a great way to get links, right?
I think a lot of small business owners turn to article spinning because they are affected by the amount of content a solid content marketing campaign needs to be successful. Well article spinning assumes that it is very easy, and it looks like it produces the same benefits—links. But if you think that the only aim of content marketing campaign for getting several backlinks as possible, but you are doing it totally wrong!
There are a few big reasons by article spinning doesn’t work and could potentially hurt your brand in the long run.
1. Spammy Article Submission Sites:
And Google’s Panda update declared war on those sites! These sites are not knowledgeable and not provide useful information in the online realm. It’s almost section comes under low quality, spammy, link and keyword heavy junk. It is known that the search engines like Google, Yahoo, Bing, etc. know it. Relying on article spinning means all your links are coming from sites on Google’s “Do Not Fly” list.
2. Duplicate content isn’t useful:
Repetitive content might be frustrating the reader on the same topic. It really irritates them. For instance – Your favorite program on TV you don’t want to watch the same episode frequently. The same concept is applied for the content marketing.
Source: Searchengineoptimizationjournal
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Is Your Keyword Research Missing Something?
Sep 27th
Keyword research is not the most glamorous or fun of any SEO campaign, but it is more important. If you will not target the relevant keywords, your site will not rank well for relevant search queries and your audience which is targeted will not be able to find you. Without the right keywords, you are like dead in the water and the rest of your SEO will be wasted. If you try to search keywords for your business without the help of an SEO expert, below are some things to watch.
1. Shooting for the moon – If you have a small business, such as a local store that sells women’s clothing and accessories, you will not going to get rank on first position in the SERP for “women’s blouse.”
2. Irrelevant Keywords for the content - You should choose keywords based on the content for that particular page, not actually what you want to target.
3. Refusing to redo your keyword research - In first try nobody says you have to do 100% right. It should be willing to accept the fact that some of your keywords are not as good as which you actually targeted. So, it is important to keep an eye on your analysis. You must know which keyword generates traffic and which keywords are not.
Source: Searchengineoptimizationjournal.com
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
A Brandable Entity of Your Site
Sep 26th
The very important critical asset of your search marketing is nothing more than your website. Targeted keywords should be exactly relevant & reflect to your web content, back linking for building the site’s trust factor & finally get traffic. The new way for your brand to interact your targeted audience is by social media profiles. Without strong site to hold all together whole efforts will go to waste. But you’ve got to first make sure your site is keeping in a brandable entity i.e. worth a strong SEO campaign.
1. Do not launch a website for rank building- It is important that search engines find and index your site correctly, is how to determine what kind of search queries that should rank for. However, search engines are not the only ones who make business with your company.
2. Everything should be tie up - A smooth transition from any off-site branding to your actual site, otherwise visitors think about the wrong place.
3. Centroid of your site of your online marketing - A website can be designed to look, feel and read exactly the way you want. On social networking sites, you have to adapt your brand to fit inside their formula. It is recommended that companies should do away with their websites and turn their social profiles into the hub of their online marketing and which is strongly advice against this.
Source: Searchengineoptimizationjournal
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Boutiques.com Falls Out of Fashion
Sep 24th
Google’s foray into the world of fashion is not an end, but takes what is left circulating Boutiques.com and will point it to a newly redesigned Google Product Search.
Last year, when Google acquired Like.com for $ 100 million & Boutiques.com launched hopes were high among fashion bloggers and celebrity. However, in April, traffic had declined by 94 percent to 170,000 visitors per month.
Google will take the best elements of what was Boutiques.com and incorporate them into Google Product Search.
Shoppers can enable to browse the collections of clothes and matching colors, shapes and genres you want. It is also possible of dressing of particular interest, for example, you can search for visually similar style & pay thanks to the techniques of artificial vision Boutiques.com developed and are switching to Google Product Search.
Members Boutiques.com soon receives an email with instructions on how to save your data before 14th October again, and then users will be redirect towards Google Product Search.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Examining The Possible Questions in the Google Panda Update
Sep 22nd
We’ve all heard about the Google Panda update, but many of us are not sure of the story behind the changing of algorithms for a lot of sites, going beyond the usual keyword research incorporation and content scanning that they usually do. The latest series of Panda updates are actually based on the questions that have been an enigma to most people, especially those caught unawares by the sudden update. We have, however, made an inquiry into the actual questions and found a lot of useful stuff.
To give you an idea of how comprehensive this update turned out to be, here are just some key questions, of which responses were used as criteria for the enactment of the update:
1. Would you trust the information presented here?
2. Is this article written by an expert?
3. Does the article have obvious errors?
4. Does the article provide original content or information?
5. Does the article contain insightful analysis?
6. Would you consider bookmarking a page?
7. Are there excessive adverts on the page?
8. Would you like to see this article in print?
9. Does this article provide a complete or comprehensive description of the topic?
10. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
11. Is the site a recognized authority on its topic?
12. Would you give your credit card information to the domain?
13. Would you trust <type of content> from this site?
14. Would you recognize this site as an authority?
15. Would users complain when they see pages from this site?
Seeing these questions, you would know that there is some delicate approach Google is taking to make sure SEO methods are kept in check. From the get-go, it is implied that the site should contain trustworthy information, be well written, as well as being something of value to its reader, not just the keyword research carried out.
You know that black hats won’t have an easy way out for such analysis. Spamming with excessive keywords that are taken out of context simply won’t cut it this time around. You have to make your page better, more lively, with more zing in it. You’ll need more than enough to guarantee that your site will be a keeper.
But now that you’ve been enlightened by the questions presented, you think to yourself: “Tantalizing questions, really.” So from here, how do you think you could go about satisfying each of the questions? That in itself should already be a clue for you.”
At the same time, do not disregard the still valued necessity of having to include keywords in your text. These would still be important in order for people to be able to locate your site. You should look to keyword tools like KeywordSpy in order to get keywords you think would help you be effective in ranking and being recognized in search engines. Of course it would be miles better if content is considered, but make sure search terms are not neglected.
SEO is changing, and unfortunately, the change came unexpectedly. But just like all other web workers, we should continue to roll with the punches and challenge ourselves to keep up in this ever competitive SEO world.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Get Latest SEO for 20th September 2011
Sep 20th
By compiling the updates from the big three, Google, Bing and Yahoo which relates to SEO and the search engines overall.
Google’s Latest News This Week:
Block sites anywhere in the world:
In March we have introduced the option from Google to block the sites from SERP. Now it is possible that you can block on most Google domains anywhere in the world.
Yahoo’s Latest News This Week:
Site Explorer transition to Bing Webmaster Tools:
Start has produced great advances in the replacement of the organic search results for Microsoft’s search platform for different markets and administrators should use the Bing webmasters tools that their websites to get high quality traffic from Yahoo! Search.
Latest News in This Week on Bing:
Adapting Search to You:
Bing is out of the adaptive function of research, which is used in the history of past searches to personalize a search result which is based on probable intent.
Source: Searchengineoptimizationjournal
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Tips for Using Facebook Ads
Sep 19th
Your Business Goals should Match the Platform:
Facebook advertising is not particularly useful for direct sales, unless you happen to be selling exactly what people want. Users of social networks tend to be fickle a lot, and your margin of error will be quite thin if you want them to buy today. Groupon and other sites have seen some success with direct sales & get a deal in terms of bargaining never goes out of style. But the real possibility is the construction of the list. If you use Facebook ads to build your list of fans or your e-mail list, you’re much more likely to be successful. In this type of campaign, the goal is to get any approval to market in the future rather than to convince them to buy from you today.
Use of Demographic Segmentation:
The ability to choose your ads will show to whom and at what time of day is the real substance of the Facebook platform. To take full advantage of this feature, you may want to create different ads to show different groups of people.
Log in once a day:
As the campaign runs, to see the number of impressions and clicks on each of your ads. If you set up multiple ads, just focus on to those who receive more visits and clicks. The results may surprise you. Remember, with Facebook campaigns, you have the ability to adjust quickly if you notice that something isn’t performing as expected.
Source: Createbusinessgrowth
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Share Your Maps Information by Using Google +
Sep 15th
Users continuously getting more & more features only because of Google which is available on the web that is Google+.
The latest addition is the ability to share the results of Google Maps with circles by using a + extract. This is a very practical and can have many uses. The Google Lat Long blog reports.
With today’s launching, Google Maps in conjunction with other Google products like books, special offers and Product Search in having +snippets. And as the maps, what you see on screen is what you share, click on “Share …” Google + bar to show the +snippet.
It’s easier to share things more likely to act of sharing occurs. This is nothing new, but every time Google adds the ability to share their rapidly growing social ecosystem more useful that the system has changed.
With the current feature wars that started up between Facebook and Google, it seems that things are just starting to get interesting.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Get Payment on the same time as AdSense
Sep 14th
In the next month starting, Google will pay publishers on the Google Affiliate Network faster – 30 days faster.
The company announced it is to remove about a month from its current payment plan. Product Marketing Manager Erica Sievert said, “It allows publishers to pay within 30 days or 60 days to run a valid conversion, according to the schedule of the advertiser”.
Google says that advertisers can open up new distribution opportunities by attracting publishers who require quick payments and increase the efficiency of managing editors who were not before able to work with the payment schedule.
Publishers will be able to take less risk when floating market $ in the front, the company said, “So they can focus on innovation and growth.”
Publishers will receive benefits in the next month, earnings in the next month, instead of November. For the next month only publishers receive a combined payment of July / August & August / September.
In October, Google Affiliate Network & Adsense payments will be on the same time.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
