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Archive for June, 2011
+1 Button Data Added By Google to Google Analytics, Webmaster Tools
Jun 30th
Google announced the key addition of +1 button data about Google Analytics and Webmaster Tools. These new metrics can show you how +1 button actually affects traffic to your website.
In WMT, a Search Impact report which shows how +1′s affect organic search traffic. “You can tell out if CTR changes when personal suggestions to help your content stand out,” says Google software engineer Dan Rodney. “Do this by comparing clicks and impressions on the search results with and without +1 annotation. We will only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.”
It is reported shows how many times your pages have been +1′d, from buttons on your site, as well as on other web pages like Google Search.
A public report will show you all the geographic and demographic data on who uses a button with your content. Google only displays the information, but when “specific” numbers of users have +1′d pages. They do not say what number they consider “important” to be.
Users will find +1 Metrics menu on the side of the page where each of these reports could be found.
Google is also showing how users share content by using the Social Plugin Tracking in Google Analytics. It includes a Social Engagement report, which shows how site behavior changes for a visit which considers clicks on +1 buttons and other social buttons. “This allows you to specify, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who do not,” it is said by Rodney.
It is also considered are Social Actions report which tracked number of social actions taken on your site, and the Social Pages report which allows you to compare pages on your site to see which are driving the most social actions.
In the next few days (by using the default version of new Google Analytics tracking code), if you have +1 button to your site we will automatically allow Social Plugin Tracking for +1 in your account,” Rodney said. “You can now able tracking for other Social Plugins through a few simple steps.”
Source: Webpronews
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
Updated Google Transparency Report
Jun 28th
Google has updated its report of transparency. It was launched in September last year, indicating the number of government requests for information about users and requests for Google to take down or censor the content and interactive graphics display traffic information Traffic to Google from all over the world.
The latest round of data covers the second half of 2010, but they have also updated the design and added more details. “We have shown some significant changes in the data and provided context about why these changes occurred during this reporting period,” says Google Matt Braithwaite. “Also We have made it easier for you to spot trends in the data yourself. For Example, we changed the format so it is easy now to see data country-by-country. We’re also clearly revealing the reasons why we’ve been asked to remove content—such as an allegation of defamation or hate speech.”
“For the first time, we are also showing that the percentage of data requests from users, we met in whole or in part,” says Braithwaite. “This gives a better idea of how we actually handle requests received by the government agencies, such as local and federal agencies to police data about users of our services and products.”
It is very interesting to look at which countries have increased their respective numbers of takedown requests.
Regarding takedown requests from Brazil, Google said, “During the Fall election period in Brazil, the number of court orders issued from electoral courts rose, ordering removal of content related to political campaigns. Additionally, one court ordered withdrawal of above 11,500 photos from Picasa. The lawsuit alleged that the photos contained pictures of pages from copyrighted books.”
Google also says that it saw a significant number of content removal requests from both Croatia and Denmark for the first time.
In the United States, six court orders have resulted in the elimination of 1,110 articles in Google Groups, related to defamation case.
Source: Webpronews
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
Twitter promoted tweets in the main timeline
Jun 24th
Twitter is looking at some new types of advertising. The Financial Times cites “people with direct knowledge of its plans” as saying that Twitter searching at some bold new options.
New option would be injected into user’s main timeline tweets Promoted Tweets While plenty of people would no doubt freak out about this (not unlike the whole “dickbar” fiasco), I cannot say that it hit me a lot, because my Twitter use rarely relies on the main timeline, but by the use of lists . I am sure that I am hardly alone in this, even if the main timeline is sure to be the most important access point for most new users – a number that Twitter has been aggressively seeking to strengthen.
While there is the possibility of adding tweets from Twitter promoted to the main timeline, which is the central point of the article in FT, another piece caught my attention:
Other business option under discussion are deals and offers same in style to Groupon rival, that aggregate consumer demands for time-limited specific offers. It is also looking at introducing enhanced profile pages for brands and media management tools that allow advertisers are able to pre-programmed posts of 140 characters.
Ok, even more acurately as a part about a deals service that would rival Groupon. Why not? Everyone is doing it. It would only logical that Twitter, struggling in the revenue department compared to its peers, and has its location-sharing feature in Twitter Places that could help support such an endeavor. It also has user’s email addresses, which is generally the primary method handles services reach consumers.
If Twitter wants to play with the big boys (such as Facebook and Google), and it should, as it is set to become the main point for many iPhone and iPad users with the pending release of Apple iOS 5, it almost has to get into the Deals space. The fact that co-founders Jack Dorsey also runs the slot, also contribute to maintaining relationships with retailers.
Source: Webpronews
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
Facebook Launches Client Council for Input on Advertising
Jun 23rd
The goal is to “put people at the centre of Facebook’s business” by getting input from a group of its key clients and agencies.
The announcement was made at Cannes earlier this week when talking about Facebook VP for worldwide ad sales Carolyn Everson’s keynote speech. The first two council members will be Nick Brien, CEO of McCann Worldgroup, and Wendy Clark, Coca-Cola’s head of integrated marketing and communications.
The invitation-only group will eventually consist of approximately 12 members who’ll meet several times a year. The information contained in the meetings are confidential, because the first stage of these plans.
The announcement coincides with the launch of Facebook first ad unit designed by an advertising agency. The “comments” ad unit, created by Leo Burnett, uses the comments that people have posted on a branded Facebook page within advertising creative.
Major purpose of the unit is to grow up engagement with a brand’s page by showing people when their friends have commented on, hoping it will encourage them to same.
Blake Chandlee, VP of worldwide agency relations at Facebook, said, “With the most creative minds in the industry, agencies can and should be leading a new way of marketing that’s personalised, social and engaging. We look forward to working with others to see what developments come from the agency community.”
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
Microsoft Allows Ad Exchange in UK & Europe
Jun 22nd
Real-time-bidding-enabled exchange, which launched in the US in April, will offer Microsoft Windows Live and non-guaranteed, or remnant, PC screen inventory to buyers based in United Kingdom and the Netherlands. Windows Phone 7 apps inventory will also be available throughout the world.
Microsoft will improve the supply of stocks of the exchange by adding third-party later this year.
The expansion is scheduled for Canada, France & Germany in the coming months.
Brian O’Kelley, founder of the AppNexus platform on which Microsoft’s exchange is built, said the rollout will have a “significant” impact on the European advertising business.
“Now Microsoft enables advertising networks , demand-side platforms and advertisers to bid for the exact advertising impressions they want to target, for the price they want to pay scale,” he said. “This real-time technology will allow greater efficiency for the UK’s online advertising market as well.”
Kelley said the addition of Windows Phone 7 in-application stock was a sign sign that mobile advertising becomes a central element of the ecosystem display.
According to ExchangeWire founder Ciaran O’Kane, while Google’s advertising exchange “ticks the box on audience targeting” it will “never meets the contextual needs of some brands”. Microsoft’s move is seen by many in the data-driven exhibition space necessary counterbalance to the growing effect of Google, according to O’Kane.
Last week Google confirmed it bought advertising optimisation Company Admeld in a deal reported to be valued $400m. It’s Google’s sixth-largest achievement to date and underlines its ambitions to streamline the screen advertising ecosystem.
The achievement of Admeld gives Google end-to-end capability, from publisher and supply side through to buyers, within online display. It now offers a supply-side yield optimiser, an advertising server, an advertising network, an advertising exchange and demand-side technology.
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
AffStat 2011 Affiliate Marketing Statistic Report
Jun 21st
The 2011 Affiliate Summit AffStat Report is now available here…it can be viewed online or downloaded.
For “2011 Affiliate Summit AffStat Report” around fourteen-hundred affiliates were surveyed on their methods and strategies.
The major features of report are dozens of charts of data which is based based on the responses from taking part in affiliate marketing, social media, search marketing, blogs, mails, demographics of affiliates, etc.
It is also included that an uncensored view into the opinions of affiliates on a variety of other subjects.
A great facility provided by affiliates to share any complaints, ideas, suggestions or opinions they have about affiliate marketing.
Its information came from the 2011 Affiliate Summit AffStat Report.
1. There are some questions covered in the 2011 Affiliate Summit AffStat Report which are as given below:
2. Do you keep a list opt-in e-mail your site (s)?
3. Do you promote your affiliate links in PPC search engines??
4. Finish this sentence: I was a partner from…
5. When you join an affiliate program,, do you read the affiliate agreement?
6. Do commission payment policies (how often a program pays) affect your decision to promote an affiliate offer?
7. Have you managed requested an increase in the commission of an affiliate manager?
8. How often learn more about an affiliate program and then join?
9. What is the recommended method to discover the affiliate manager?
10. How much information should an affiliate manager make available for you?
11. How would you prefer to be contacted by affiliate managers on an individual basis?
12. What is your preferred method of payment of commissions?
13. What is the highest rate of reversal of exchange to accept?
14. What is the most important factor in choosing a provider?
Source: 2011 Affiliate Summit AffStat Report
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
Reality Steve:Tips for being a Successful Blogger
Jun 20th
Appearing on reality television can be hazardous. Contestants risk humiliation, heartbreak, and HPV for love and money. But who knew reporting on reality television could be so scary? These are the words of Reality Steve (Steve Carbone). The interview was not entirely about how to launch a successful blog, but as he also shared his success story with us, there were plenty of nuggets of wisdom that naturally came out of the conversation which help us to become a Successful Blogger.
• Ok to start with small:
Reality Steve started by sending emails to a few friends. The friends liked his work and started forwarding his emails to their friends. Social media has made it even easier to reach even more of your friends’ friends.
• Find an Interesting Subject area:
People have all kinds of interests. Some of them are already well-covered by bloggers, and others there is more leeway, because the web is saturated with bloggers in any particular subject, it doesn’t mean you can’t bring a unique.
• Gratify to a niche audience:
Choose a specific subject to blog about, you’re already catering to a niche audience to some extent. This niche audience is probably already reading the other bloggers who are writing about the same niche.
• Keep up with your niche religiously:
Reality Steve doesn’t blog about every single reality show, but the ones he focuses on, he keeps up with fanatically. That keeps them coming back.
• Emphasize on diligent work:
If you want to be considered such a go-to place, be thorough. In some cases you can’t be thorough in detail, at least be thoroughly entertaining, or informative.
• Collect & use trusted resources:
This helps keep us at the forefront of breaking news in this space. Having these sources can also be useful for driving links to your blog from other blogs.
• Create a good track record:
It’s easier to have a good track record of accuracy, when your sources are trustworthy, but sometimes you may get tips that turn out to be busts. Always indicate if there is any doubt to what you’re reporting.
• Use social media:
Use social channels to connect with fans and promote your content.
• Product-related material can interest both readers and companies:
Reality Steve brought up an interesting point about how the networks don’t seem to mind his blogging, because it brings attention to their products.
• Stick with it:
You may start small, but obviously the goal is to become big. This can take time but retain with tha
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
Optimization of FB Page By SEO
Jun 17th
There is no denying that Face book is the 800 pound gorilla of social media marketing. A reported 600 million people visit Face book every month. Creating a Face book page for your company is a great way to connect with your customers, but don’t let it stop there. Your Face book profile can rank in the search engines right alongside your website, so don’t forget to optimize it for SEO.
Few Tips to optimize Face book page By SEO
• A custom URL:
Face book URLs used to be a string of random numbers. But in June 2009, Face book allowed users to customize their URL for a Personalized Face book Username. If your company hasn’t already done so, be sure to claim your own custom URL. It is a good place to incorporate targeted keywords. Experts included SEO and SEM Firm into the username because those are keywords I’m hoping to rank well for.
• content snippets:
Snippets are a good place to go after related keywords and provide an introduction to the content. Getting visitors away from your Face book page and closer to your actual company site brings them one step closer to becoming a customer. It’s a great way to build inbound links and help drive traffic.
• Implement the Info tab:
Wall is not the only thing you should be focusing on. Your Info tab is a great place to provide a company description and incorporate links to your main site, your blog and any other social networking profiles you may have. Think of the Description section as one giant Meta tag. It’s another great place to go after targeted keywords. The Info tab also allows you to publish your company address. This can help with your local SEO efforts.
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
SEO-Make Your Links Natural
Jun 16th
“SEO is never done”, this statement we snatch from the developers which means SEO requires consistent actions and a continuing approach. One of the most difficult aspects of proposing a website statement of work is the “bolt on” cost of high quality, professional SEO implantation and the on-going expense.
We shouldn’t quit our SEO activities just because it looks like that our goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because we’ve achieved the ranking position we wanted, that doesn’t mean someone else can’t take it away from you! The best defense is a good offense and SEO is the best offense.
The actual hard work is an ongoing plan of core SEO disciplines around keyword research, quality linking execution, social media network building and ongoing site optimization.
SEO is not a set-it-and-forget-it tool. The Internet never ends. Every day there is more content being created than we already used.
Source: Searchengineoptimizationjournal
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
$100bn IPO Expected for Facebook in a Year
Jun 15th
It is said that, Facebook is going to public in the first quarter of 2012 at the evaluation of atleast $100bn.
IPO in 2012 has been hoaxed for some time: a section of the US 1934 Securities and Exchange Act stipulates that companies with more than 500 shareholders are needed to become a public company. Facebook is expected over the border this year.
According to CNBC, some sources estimate the company value will reach at least $100bn at that time.
It also reported that Facebook is pushing an IPO to increase employee benefit after the social network put control on employee’s capability to sell shares privately. It’s thought Facebook is worried some employees may consider leaving organization to be able to sell their shares.
In six month Facebook’s current touted value will be double. In January, Goldman Sachs invested $1bn in social network, valuing the company at around 50 billion U.S. dollars.
Peter Zmijewski who is called as Innovator, investor, internet marketing guru and entrepreneur. Peter Zmijewski is also the founder and CEO at KeywordSpy. For more updates don’t go away and stay with us.
